COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jul 24, 2021 16:07
MUMBAI: Magic Bus and Laureus Sport for Good have launched the Resilience Esports Series. Their first initiative in Esports will see the organisations partner to host a FIFA 21 fundraising event this year, proceeds of which will go to Magic Bus.
Jul 22, 2021 18:07
NEW DELHI: The inaugural edition of the Esports Premier League (ESPL) 2021 has seen 1 million registrations and has just concluded the last user registration phase. 
Jul 21, 2021 16:07
MUMBAI: Netflix Inc has confirmed plans to expand beyond its core proposition as a movie and TV streaming service into video gaming. In a letter to investors, the streaming video pioneer formally announced that they were going to expand into gaming, with mobile games as their first port of entry.
Jul 16, 2021 06:07
DUBLIN: Cricket Ireland has announced a number of new sponsors for its men’s cricket team. The the front of the jersey features Indian cryptocurrency exchange CoinDCX, while online fantasy gaming brand ‘Playing11’ and sports marketers ‘ITW’ feature on the shirt sleeves. The first match that the new jersey featured in was the first One-Day International between Ireland men and South Africa men on 11 July.
Jul 01, 2021 19:07
MUMBAI: Online gaming platform Mobile Premier League is entering the US market with the official launch of the MPL app. The company has opened an office in New York, marking its second international foray after Indonesia. 
Jun 29, 2021 20:06
MUMBAI: Irony Inc. has launched its own India-focused esports platform – Circuit.  Billed as “a community-first esports platform that is made for India”, the website has been launched following a three-month beta which saw registrations from over a thousand users.
Jun 29, 2021 20:06
MUMBAI: Skill-based fantasy sports platform Blitzpools, having added over 1m new customers since launch in March of this year, has signed six new rising stars to Team Blitz, its brand ambassador team. Team Blitz has added five cricketers with Chetan Sakariya, Ishan Porel, Riyan Parag, Avesh Khan and Shardul Thakur joining the team.
Jun 28, 2021 16:06
MUMBAI: Homegrown game streaming platform Loco Monday announced that it has secured $9 million for its first round of fundraising as an independent company. 
Jun 25, 2021 17:06
NEW YORK: G2 Esports has announced a global partnership with American luxury fashion brand Ralph Lauren as its exclusive fashion outfitter.  G2 and Ralph Lauren will collaborate together in 2021 across multiple campaigns and events while also launching a series of digital-first activations on platforms such as TikTok and Twitch, in addition to global campaigns and events. 
Jun 24, 2021 20:06
REDWOOD CITY, Calif.: Electronic Arts and WarnerMedia Thursday announced the sale of Warner Bros. Games’ Playdemic, Ltd., the mobile games studio responsible for Golf Clash,to EA. Under the terms of the agreement, EA will acquire Playdemic for $1.4 billion in cash.