COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Sep 28, 2022 18:09
NEW DELHI: As India gears up for the festive season, skill based online gaming platform Taj Rummy, from the house of Gridlogic, Wednesday announced the onboarding of cricketer Dinesh Karthik as their brand ambassador to further drive brand recall. 
Sep 28, 2022 18:09
MUMBAI: Multi-game platform Games24x7 has strengthened its partnership with the Hemkunt Foundation with the joining of its co-founder and co-CEO Bhavin Pandya on the advisory board of the philanthropic organization.
Sep 28, 2022 18:09
NEW DELHI: Marking its eight-year anniversary, poker platform PokerBaazi has launched "The Greatest of All Tournaments" (GOAT).  The tournament comes with a prize money of 7 crore and is going to be India’s largest ever single poker tournament. The satellite tournaments (daily qualifiers) are scheduled to commence from October 1 with the main tournament starting from 30th October.
Sep 27, 2022 15:09
SINGAPORE: Toyota Motor Asia Pacific (TMAP) has extended its partnership with dentsu Singapore and ONE Esports, a subsidiary of Group ONE Holdings (ONE), for the third year running to present the ‘TOYOTA GAZOO Racing (TGR) GT Cup ASIA 2022’. 
Aug 26, 2022 18:08
MUMBAI: Mobile Global Esports Inc (Mogo), which has raised around Rs 55 crore and is the first Indian esports company to list on the NASDAQ, Friday announced a partnership with Somaiya Vidyavihar University to build India’s first professional esports arena. The arena will feature a substantial seating capacity for live audience.  
Aug 26, 2022 17:08
NEW DELHI: Chemin Esports Friday announced its partnership with Influence Rage, an e-sports organization in mobile gaming with dozens of content creators, players and staff from all over Brazil and South America.  Together, they have formed Influence Chemin Esports, a venture that will enable Chemin to expand its operations in Brazil and other western countries.
Aug 22, 2022 19:08
MUMBAI: Team iNSANE, an Indian esports team, has joined hands with Numen Esports and Gaming for gaming and talent management services.  With rosters across Free Fire and Battlegrounds Mobile India, Team iNSANE have made a place for themselves in competitive gaming by bringing together highly skilled players from across India.
Aug 17, 2022 17:08
NEW DELHI: Chennaiyin FC has announced Parimatch News — a sports, e-sports and entertainment platform — as the Hero Indian Super League club's principal sponsor ahead of the 2022-23 season. PMI, a service company engaged in the development and implementation of the expansion strategy for the Parimatch News brand, announced the partnership Wednesday.
Aug 16, 2022 18:08
BENGALURU: Indian cloud kitchens operator Curefoods has announced partnerships for its brands EatFit and CakeZone, with various consumer-facing content platforms like Shark Tank, Big Boss and FIFA Digital.
Aug 13, 2022 12:08
NEW DELHI: With a stated aim to revolutionize the competitive gaming ecosystem in India, Esports Collective (ESC) is all set to launch an esports fan engagement platform - FanSpace.  The platform will see a beta launch on August 15 as the nation celebrates its 75th year of Independence. The application though will be going public on September 18.