News

Nov 25, 2020 19:11

Tata Maharashtra Open 2021 postponed indefinitely

PUNE: In a development that was always on the cards, the 2021 edition of the Tata Maharashtra Open and Bangalore Open Challenger men’s tennis events - scheduled to be held in early February - have reportedly been postponed indefinitely (read cancelled).

“We have informed the ATP that we wish to do the event at a later date in…

Nov 25, 2020 19:11

ADHM outlines arrangements for race day on Sunday

NEW DELHI: Airtel Delhi Half Marathon (ADHM), outlined arrangements that are in place for the International and Indian elite athletes on Sunday, 29th November including medical facilities and the route at a media conference on Wednesday. 

Present on the occasion were Huge Jones, Race director, Dr Sandeep Jain, Medical director…

Nov 25, 2020 19:11

EA SPORTS FIFA 21 delivers 'most authentic matchday experience'

REDWOOD CITY, Calif.: Electronic Arts Inc is taking The World’s Game to the Next Level with its unveil of EA SPORTS FIFA 21 on PlayStation5 and Xbox Series X|S, launching December 4.

The power of new generation consoles combined with advances in the Frostbite engine enables players to experience lightning fast load times and…

Nov 25, 2020 19:11

ISL and Sportradar renew integrity partnership

MUMBAI: India's premier football tournament, the Hero Indian Super League (ISL), and Sportradar have signed a multi-year renewal of their integrity partnership, present since 2016.

The seventh season of ISL kick-started on November 20 with ATK Mohun Bagan making a winning start after defeating Kerala Blasters.

Nov 25, 2020 18:11

ADHM 2020 raises Rs3.1m within 1 month for various causes

NEW DELHI: We all hear about the difficulties, every section of Society has faced during these unprecedented times, none more than the lower economic background section served by the Civil Society Organisations - CSOs/ NGOs across country. When ADHM was announced, many wondered if people had any more funds to 'Give', but we are happy…

Nov 25, 2020 18:11

Facebook, Instagram launch AR effect featuring Virat

NEW DELHI: As the biggest cricketing nations, India and Australia, are set to enthrall cricket fans across the globe, Facebook and Instagram on Wednesday have launched an Augmented Reality (AR) effect featuring Indian cricket team skipper Virat Kohli.

Nov 25, 2020 18:11

Nutrition brand signs Vidyut Jammwal as brand ambassador

NEW DELHI: Sports and fitness nutrition brand MuscleBlaze has roped in actor and martial artist Vidyut Jammwal as their brand ambassador for the next two years. 

Along with endorsing the brand’s range of products, Vidyut will be seen promoting fitness in the country with the help of MuscleBlaze. 

Nov 25, 2020 18:11

Slinger Bag continues global expansion with India deal

BALTIMORE: Slinger Bag, a sports brand focused on innovating game improvement equipment for all ball sports with an initial focus on the global tennis market, has announced a 5-year distribution agreement to cover the Indian market with Racquets4U, a fast growing racquets specialist e-tailer focused on serving the needs of racquet…

Nov 25, 2020 18:11

Oct Twitter engagements: MSD drops out of top 5 among cricketers

MUMBAI: If social media mentions is a pointer to the future, the next phase in the journey of Mahendra Singh Dhoni, India's former 'captain cool', is in the here and now. 

As per social media analytics firm Twitteet, the Chennai Super Kings skipper did not feature in the top 5 list in Twitter engagements in October among…

Nov 25, 2020 18:11

Share of ads featuring sport celebs up 3% in IPL 2020: BARC

MUMBAI: The share of ads featuring a sports celebrity, as against a film celebrity, has gone up 3% in Indian Premier League 2020 - from 14% during IPL 2019 to 17% in the recently concluded 2020 edition.  

As per the Broadcast Audience Research Council (BARC) India data, this IPL has witnessed a 3 per cent growth in the ads…