MUMBAI: Digital sports platform FanCode has bagged exclusive digital rights to live-stream Bajaj Pulsar Everest Premier League 2021 (EPL) in India. The 4th edition of EPL, Nepal’s first sports league and the biggest sporting event, is scheduled from September 25 to October 9, 2021, and fans can watch it live on the FanCode App and www.fancode.com.
Sep 22, 2021 18:09
LONDON: Premier League football club Wolverhampton Wanderers has launched its own record label, Wolves Records. Wolves have teamed up with Warner Music UK’s Alternative Distribution Alliance (ADA), the multi-award-winning label services division, to launch a ground-breaking new venture as the first UK football club to launch a record label.
Sep 22, 2021 18:09
MUMBAI: The Hero Indian Super League (ISL) today announced a landmark partnership with London-based Terra Virtua Limited to launch its exclusive non-fungible tokens (NFTs) as digital collectibles ahead of the 2021-22 season.
Sep 22, 2021 14:09
MUMBAI: Sony Pictures Networks India (SPN) and Zee Entertainment Enterprises Ltd. (ZEEL) Wednesday announced that they have entered into an exclusive, non-binding Term Sheet to combine both companies’ linear networks, digital assets, production operations and program libraries.
Sep 21, 2021 19:09
MUMBAI: Coca-Cola India’s home-grown brand Thums Up has partnered with Indian fast bowler Mohammed Siraj, through its #PalatDe campaign.
Sep 21, 2021 18:09
PARIS: Sorare, the fantasy football platform and marketplace for nonfungible token (NFT) trading cards, announced Tuesday that it has raised $680 million in Series B financing led by Japanese fintech giant SoftBank, with participation from Atomico, Bessemer Ventures, D1 Capital, Eurazeo, IVP and Liontree; and existing investors Benchmark, Accel and Headline.
Sep 21, 2021 16:09
NEW YORK: Mastercard announced Tuesday that it is naming Magnus Carlsen, the highest-rated chess player of all time, a Mastercard Global Brand Ambassador, as it adds chess to its roster of sports sponsorships. Carlsen is a natural fit to join the company’s all-star lineup of ambassadors, which includes Lionel Messi, Naomi Osaka, Crystal Dunn and Dan Carter.
Sep 21, 2021 13:09
MUMBAI: E-commerce brands emerged as biggest spenders before and during the first phase of IPL 2021, with VIVO and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament, according to the "Hi-Cricket" study.
Sep 21, 2021 08:09
MUMBAI: The Board of Control for Cricket in India on Monday released the itinerary for Team India's 2021-22 international home season, along with the venues.
Sep 17, 2021 19:09
NEW DELHI: Cricket digital collectibles marketplace Rario sold out its second NFT pack drop, further cementing the growing popularity for licensed NFTs among cricket fans across the globe.
Sep 17, 2021 18:09
MADRID: LaLiga and the advertising and marketing agency VRM will organize exclusive premium hospitality events in China with the aim to offering fans of the Asian country a new way to enjoy the Spanish championship. This is another step for LaLiga in its strategy to immerse its football in China.