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upGrad scores on-air assn with Star Sports for WTC finals, Wimbledon

SportzPower Team

Jun 15, 2021 16:06

Read more about upGrad scores on-air assn with Star Sports for WTC finals, Wimbledon
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MUMBAI: Edtech company upGrad Tuesday announced an advertising tie-up with Star Sports for the upcoming ICC World Test Championship (WTC) finals: India Vs NZ and the 2021 Wimbledon Championship.

This marks upGrad’s third collaboration/association with Star Sports post, IPL 2020, and India vs England series in 2021, thereby strengthening upGrad’s deep India penetration.

This is a part of the 360-degree campaign on TV, digital and social to talk about upGrad’s MBA programs as the batch launches for MBA across B-Schools are coinciding with the upcoming sports extravaganza.

Jun 15, 2021 15:06

SPSN launches ad film series for new regional language chnl SONY TEN 4

MUMBAI: Sony Pictures Sports Network (SPSN) Tuesday unveiled a series of campaign films for the launch of its new regional language channel, SONY TEN 4, headlined by South superstar Rana Daggubati.

Jun 15, 2021 12:06

NBA All-Star James Harden appointed to Saks board

NBA All-Star James Harden appointed to luxury e-tailer Saks board

NEW YORK: Luxury ecommerce platform Saks has appointed NBA All-Star James Harden as an independent member of its board.

Jun 15, 2021 12:06

GroupM mid-yr forecast: Global advertising to cross $1trn by 2026

MUMBAI: GroupM has released its "This Year Next year: Global Mid-Year Media Forecast", and reports that midway through 2021, advertising growth for the year is far exceeding previous expectations thanks, in no small part, to the pandemic. This has led to a major revision of GroupM's global forecast for this year and beyond.

Jun 14, 2021 16:06

Dentsu Intl launches sports mkting unit in India, names head

MUMBAI: Dentsu International has announced the launch of its sports marketing unit in India. The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore.

Jun 14, 2021 13:06

TCM Sports Management appoints Sudip Roy as EVP – New Business

NEW DELHI: TCM Sports Management has appointed Sudip Roy as executive vice president – New Business. Roy will be responsible for developing revenue strategies for the full service sports marketing and management company's new business verticals - digital platforms, branded content opportunities in sports, new IPs & sports events, media partnerships – agencies & media owners.

Jun 11, 2021 10:06

NBC Olympics selects Sony for Tokyo 2020 prodn equipment

STAMFORD, Conn.: NBC Olympics, a division of the NBC Sports Group, has selected Sony Electronics to provide broadcast and production equipment for its production of the Games of the XXXII Olympiad, which is scheduled to take place in Tokyo from July 23 – August 8.

Jun 11, 2021 10:06

ICC Hall of Fame special inductions announced ahead of WTC final

DUBAI: The International Cricket Council Thursday announced a special edition of the ICC Hall of Fame to coincide with the first ever World Test Championship final. Ten legends of the game who have made a significant contribution to the history of Test cricket will be inducted to join 93 players who are already in the list of ICC Hall of Famers making the total now to 103.

Jun 09, 2021 18:06

PSL to collaborate with TikTok for Abu Dhabi matches

ABU DHABI: The HBL Pakistan Super League has entered into a partnership with TikTok, the leading destination for short form videos. During the Abu Dhabi-leg of the HBL PSL 6, TikTok users will get an opportunity to engage and generate content on the platform that has millions of users around the world.

Jun 09, 2021 18:06

Virender Sehwag fronts experiential learning website for cricket

MUMBAI: Former India cricketer Virender Sehwag, Wednesday launched Cricuru - which lays claim to being India’s first cricket coaching website that offers experiential learning.

Jun 09, 2021 11:06

SPSN 'announces' itinerary of upcoming India tour to Sri Lanka

NEW DELHI: Sony Pictures Sports Network on Tuesday "unofficially" announced the itinerary of India's scheduled limited-overs cricket tours to Sri Lanka on SPSN's social media handles. According to the schedule put out by SPSN, the tour will begin on July 13 with the first ODI and end on July 25 with the third and final T20 International.

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