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SI Swim announces gender equity ad initiative

Last updated : Jan 21, 2022 14:01

SportzPower Team

Jan 21, 2022 13:01

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NEW YORK: The Sports Illustrated Swimsuit Issue announced Thursday that going forward, it will only feature ads from brands that show a commitment to supporting gender equality and women's empowerment, as it continues to try and cast off its decades-old reputation as a sexy swimwear magazine.

The Sports Illustrated Swimsuit Issue, which made its debut 58 years ago Thursday, in SI’s Jan. 20, 1964, issue, declared that "Pay With Change" is a gender equity advertising initiative that will turn the SI Swimsuit franchise into a "platform for change".

Jan 21, 2022 13:01

FanCode to exclusively live-stream England tour of Windies in India

MUMBAI: Dream Sports owned digital sports content platform FanCode, which holds the media rights – broadcast and streaming – of Cricket West Indies (CWI) in India till 2024, will exclusively live-stream England's upcoming tour of the Caribbean.

Jan 21, 2022 11:01

Sony launches new campaign 'WWE Superstars with Rana Daggubati'

MUMBAI: To celebrate the fandom of WWE in India, Sony Sports Networks launches its new campaign, ‘WWE Superstars with Rana Daggubati’ that showcases the untold stories and heroics of WWE Superstars.

Jan 20, 2022 20:01

Ultimate Battle introduces social networking for gamers

NEW DELHI: Online esports platform Ultimate Battle has incorporated social networking features for gamers on their platforms to let gamers interact, engage, create and share content exclusively.

Jan 20, 2022 20:01

UP Yoddha hits 150k followers milestone on Instagram

BENGALURU: UP Yoddha, the GMR owned Pro Kabaddi League franchise representing the state of Uttar Pradesh has hit the 150,000 follower mark as they play their 4th PKL Season. UP Yoddha is one of the youngest sides to have reached this milestone.

Jan 20, 2022 19:01

Gopichand co-founder of AI-centred sport analytics platform

HYDERABAD: Chief national badminton team coach Pullela Gopichand is now donning a new hat – that of a co-founder of Hyderabad-based Matchday.ai, which developed a sport analytics platform using artificial intelligence. Harsha Vardhan Kommana and Ganesh Yaprala are the other co-founders of Matchday.ai, which was set up in 2019.

Jan 19, 2022 19:01

ONE Esports enters SE Asia-focused partnership with Samsung

SINGAPORE: ONE Esports, a subsidiary of Group ONE Holdings (ONE), Tuesday announced it has signed a long-term partnership with Samsung in Southeast Asia.

Jan 19, 2022 19:01

DAZN launches content development business DAZN Studios

LONDON: Global sports streamer DAZN is further investing in its global original production strategy with the launch of specialist content development arm, DAZN Studios. The division will enhance the company’s ability to create development deals, sell and license its original sport documentaries, series, and films, and explore new production opportunities.

Jan 19, 2022 17:01

DP World Tour offers enhanced fan experience via ShotTracker

DUBAI: Golf fans can now access detailed shot-by-shot data from their favourite players on the DP World Tour with the launch of ShotTracker on the Tour’s website and app.

Jan 19, 2022 17:01

Microsoft to acquire Activision Blizzard at $68.7bn valuation

REDMOND, Wash.: Microsoft Corp. announced plans Tuesday to acquire Activision Blizzard Inc., a leader in game development and interactive entertainment content publisher. This acquisition will accelerate the growth in Microsoft’s gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse.

Jan 18, 2022 19:01

TCS new title sponsor & tech partner of Toronto Waterfront Marathon

TORONTO: Tata Consultancy Services has partnered with Canada Running Series (CRS) to become the new title sponsor (replacing Scotiabank) and official IT services and technology consulting partner of the Toronto Waterfront Marathon and Virtual Race through November 2026. The Toronto Waterfront Marathon will be returning in the fall for the first time in three years.

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