COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jan 27, 2023 16:01
NEW DELHI: SMAAASH, a sports-centric digital entertainment company backed by cricketer Sachin Tendulkar, has opened a new center at R Cube Monad Mall in Rajouri, New Delhi.  Flagship games at the new centre include Twilight Bowling & Cricket, Virtual Games, Vending and Arcade Games, Redemption Games, and virtual reality games.   
Jan 20, 2023 08:01
REDWOOD CITY, Calif.: Electronic Arts, Inc. Thursday unveiled the official EA SPORTS FIFA 23 Team of the Year (TOTY).  Millions of fans across the globe voiced their opinion on who should make the prestigious TOTY Final XI, honoring the world’s best of 2022.
Jan 19, 2023 17:01
NEW DELHI: PokerBaazi has announced the National Poker Series India 2023, the third edition of the tournament hosted by the online gaming platform. No dates of when the event would be held were offered though.  As per PokerBaazi, the last two editions have witnessed participation not just restricted to the metros, but also from tier 2 and tier 3 cities.
Dec 22, 2022 16:12
MUMBAI: Football Sports Development Limited (FSDL) today announced the second edition of eISL, its esports venture in collaboration with EA SPORTS and with NODWIN Gaming continuing as the strategic partner. 
Dec 19, 2022 19:12
BENGALURU: Online rummy platform RummyCulture from the house of Gameskraft, has unveiled its latest video campaign with retired cricketer and cricket commentator Harbhajan Singh. 
Dec 14, 2022 19:12
JOHANNESBURG: Leading global online betting platform Betway was Wednesday announced as title sponsor of SA20, South Africa's upcoming franchise-based T20 league.  The multi-year partnership, financial terms for which were not disclosed, will amplify both brands in key territories around the world, giving SA20 a global footprint in its inaugural year. 
Dec 13, 2022 19:12
MUMBAI: S8UL announces its third esports lineup, this time for the increasingly popular gaming title, PUBG New State.  With this news, S8UL enters Krafton's second battle royale game and now has a presence in three of the industry's top titles: Pokemon Unite, BGMI, and New State. As New State's popularity in the country grows, S8UL has opted to groom the new lineup and compete nationally and internationally.
Dec 07, 2022 19:12
NEW DELHI: Online gaming start-up Baazi Games Wednesday announced the appointment of Himank Tripathi as its chief communications officer & spokesperson. Tripathi will be responsible for leading and driving the overall communication strategy for Baazi Games.
Dec 07, 2022 19:12
LONDON: IMG ARENA, a leading sports data business for the betting, media and performance sectors, Wednesday announced it has agreed to buy Leap Gaming (Leap), a virtual sports and casino games provider.  While financial terms were not disclosed, the acquisition cost for IMG ARENA, which already owns a stake in Leap, is reported to be €5.9 million. 
Dec 05, 2022 18:12
NEW DELHI: India's planned regulation of online gaming will reportedly apply to all real-money games after the Prime Minister's office overruled a proposal to only regulate games of skill and leave out games of chance.