China’s two-time Olympic and Youth Olympic freestyle skiing champion and record-holder Eileen Gu will be the global ambassador for the Winter Youth Olympic Games (YOG) Gangwon 2024, the International Olympic Committee (IOC) has announced.

The 20-year-old captured the attention of sports fans around the world with her record-breaking performances at the Olympic Winter Games Beijing 2022, where she topped the podium in both halfpipe and big air and won silver in slopestyle, and will now serve as an inspirational role model for the young athletes at the YOG.

Nov 28, 2023 19:11
MUMBAI: JSW Sports on Monday, announced that 15-year-old squash prodigy Anahat Singh will be part of their athlete roster. Anahat, recently crowned the Senior Women’s National Squash Champion, has signed a two-year deal with JSW Sports, who will support her with development and training, while also representing her commercially.
Nov 28, 2023 16:11
NEW DELHI: Leading online skill gaming company Games24x7 has onboarded kabaddi star Pawan Sehrawat as the new brand ambassador for My11Circle, its popular fantasy sports platform.  Pawan will take centre stage in the brand's upcoming campaign, titled 'Ab My11Circle Banega Kabaddi ka Naya Maidaan,' amplifying the excitement and anticipation for the upcoming Pro Kabaddi League season 10.
Nov 27, 2023 19:11
MUMBAI: IndiaFirst Life Insurance Company Ltd (IndiaFirst Life) continues to support its former employee and Kenyan international cricketer – Pushkar Sharma.  The all-rounder is part of the Kenya squad, currently featuring in the Africa Regional Qualifier for the 2024 ICC T20 World Cup, in Namibia. The organisation's backing will enable Pushkar to pursue his quest of playing the sport at the highest level.
Nov 23, 2023 17:11
NEW DELHI: Gaming platform SportsBaazi (formerly known as BalleBaazi) Thursday announced the appointment of Afghanistan's top cricketer Rashid Khan as brand ambassador. 
Nov 23, 2023 17:11
NEW DELHI: The Cricket Association for the Blind in India (CABI), in association with the Samarthanam Trust for the Disabled, has announced former Indian cricketer Mohammad Kaif as the brand ambassador of the 6th edition of the IndusInd Bank Men's National T20 Cricket Tournament for the Blind 2023-24 also known as Nagesh Trophy.
Nov 22, 2023 16:11
Former Indian cricket captain Sourav Ganguly has been named the brand ambassador of West Bengal by Chief Minister Mamata Banerjee. "Sourav Ganguly is a very popular figure in our state and can inspire and work for our young generations in a big way. I want to involve him as the brand ambassador of Bengal,” Banerjee said in her address at the seventh Global Business Summit which began in Kolkata on Tuesday.
Nov 21, 2023 17:11
KOLKATA:  Procam International, promoters of the Tata Steel Kolkata 25K (TSK 25K), announced former 110m hurdles world record holder Colin Jackson as the International Event Ambassador for the upcoming edition scheduled for Sunday, 17th December.
Nov 10, 2023 18:11
Worldwide Olympic Partner Visa has announced that it will be supporting 117 athletes on their journey to the Olympic and Paralympic Games Paris 2024, as part of its longstanding Team Visa initiative.
Nov 08, 2023 17:11
MUMBAI: Federal Bank Wednesday announced a collaboration with India's top seeded shuttler HS Prannoy.  Prannoy is the current world number eight and men's singles bronze medal winner at the recent Asian Games. The bronze was won by Prannoy 41 years after Syed Modi won it at the Asian Games. 
Nov 02, 2023 17:11
JALANDHAR, Punjab: Sportswear brand ASICS India has celebrated the stellar accomplishments of Indian hockey ace Manpreet Singh at a special felicitation ceremony.  The event took place Monday at the ASICS Exclusive Store in Jalandhar.