NEW DELHI: Sports nutrition brand MuscleBlaze Monday announced the appointment of cricketer Shubman Gill as its new brand ambassador for endorsing the brand’s MB Fuel One Sports range.

MuscleBlaze hopes that this partnership would further strengthen its brand engagement with athletes and fitness fans nationwide.

Mar 17, 2023 20:03
Luxor has announced its exclusive partnership with Schneider Pen, Germany, to launch a new portfolio of writing instruments in India.  The strategic partnership brings together Luxor’s brand equity, manufacturing capability, distribution strength and deep understanding of the Indian market, and Schneider’s technological expertise and world-class product range.
Mar 17, 2023 19:03
MUMBAI: The surging popularity of women's cricket in India is undoubtedly bringing the long-overdue recognition to female cricketers. One clear example is the ongoing Women's Premier League 2023 (WPL), which has not only captured the attention of sports enthusiasts but also attracted brands for endorsements and collaborations.
Mar 14, 2023 16:03
MUMBAI: Fantasy sports platform My11Circle has onboarded young fast bowler Arshdeep Singh as a brand ambassador.  Arshdeep joins a roster of cricketers who are associated with My11Circle, including former India captain Sourav Ganguly and emerging talents like Shubman Gill, Mohammed Siraj and Ruturaj Gaikwad. 
Mar 14, 2023 15:03
MUMBAI: World No. 1 T20 batsman Suryakumar Yadav was Tuesday announced as JioCinema’s brand ambassador.  The association will amplify TATA IPL’s digital streaming partner’s vision of making cricket viewing synonymous with digital through a series of initiatives and social media collaborations featuring the Indian batting sensation.
Mar 13, 2023 14:03
MUMBAI: On the occasion of International Women’s Day, Bank of Baroda announced the launch of the 3rd edition of the #SaluteHerShakti contest. The campaign aims to celebrate the extraordinary journeys of ordinary women who have championed gender equality in their personal and professional lives.
Mar 08, 2023 15:03
MUMBAI: Viacom18 Wednesday announced former India cricket captain and four-time IPL-winning skipper MS Dhoni as their brand ambassador.  Dhoni will amplify the network’s vision for making live sports viewing synonymous with digital.
Mar 07, 2023 16:03
MUMBAI: This International Women’s Day, Paree Sanitary Pads extends its support to young female Indian athletes under #ChampionForChampions campaign.  With an aim to celebrate womanhood and open conversation around menstrual hygiene, Paree, a homegrown brand by Soothe Healthcare, has created a digital film with an anthem featuring five female athletes and actress & brand ambassador Janhvi Kapoor.
Mar 06, 2023 19:03
MUMBAI: This International Women’s Day, adidas has launched a campaign featuring their women athletes.  The film encourages women in sport & beyond to embrace their multiplicities and express them in an unfiltered way. Through this film, adidas celebrates the power of moving freely, rising above all distractions and enabling one to achieve their full potential.
Mar 06, 2023 18:03
MUMBAI: Hardik Pandya has become the youngest cricketer in the world to reach 25 million Instagram followers.  Over the years, Hardik has emerged as one of the most exciting talents in Indian sports and his social media numbers re-iterates the love that fans across the world have for him.
Mar 01, 2023 15:03
MUMBAI: TAM AdEx has released its "Advertising Report on Female Sports Celebrities", based on Ad Volumes for TV (excludes promos).  The key takeaway from the report is that while cricket is far and away the most popular sport in India, it only ranked fourth in terms of ad volumes of endorsement ads featuring female celebrities. The top spot was taken by badminton, boasting a whopping 49% share of ad volumes.