Endorsements

Tennis legend Roger Federer has teamed up with Switzerland Tourism (ST) to promote the Swiss autumn season. 

In a video shot outdoors amid the Swiss mountains, Federer stars alongside Danish actor Mads Mikkelsen. Inspired by Mikkelsen and the autumn landscapes, Federer showcases a playful side of himself. The teaming up of Federer and Mikkelsen is part of the largest autumn campaign in the history of ST. 

Sep 11, 2024 14:09
The India office of American Pistachios Growers (APG) has announced the appointment of Jasprit Bumrah, one of the world's leading pace bowlers and a cricket icon, as the brand ambassador for California-grown American pistachios for the 2024-25 season.
Sep 11, 2024 12:09
IOS Sports and Entertainment on Wednesday announced the onboarding of Indian Paralympic Gold medallists Sumit Antil (Para-Javelin) and Nitesh Kumar (Para-Badminton) to their roster of athletes.  They join para-high jumper and two-time Paralympic silver medallist Nishad Kumar, marking a significant step in IOS Sports' ongoing commitment to supporting and empowering para-athletes across India.
Sep 10, 2024 22:09
Skechers, the comfort technology company, Tuesday announced the signing of Indian cricketer Yastika Bhatia as its newest brand ambassador for the performance category in India.  Bhatia has signed on as the first female player to compete in Skechers cricket boots following Ishan Kishan, who joined the Skechers team earlier this year. 
Sep 10, 2024 18:09
Fast&Up, a leading brand in the wellness and nutrition industry, celebrates its 9th anniversary of the nutrition revolution in India with the launch of an new campaign - "Life Feels Good with Fast&Up". 
Sep 10, 2024 18:09
Shriram Finance Ltd., the flagship company of the Shriram Group, Tuesday announced the onboarding of former captain and head coach of the Indian cricket team, Rahul Dravid, as their brand ambassador.  Per an official release, the partnership "unites two iconic entities renowned for their trust and reliability".
Sep 09, 2024 20:09
Raft Cosmic EV, an electric vehicle (EV) company, has announced the appointment of Sourav Ganguly as its brand ambassador.  The partnership was unveiled at an event at Taj Bengal Kolkata on Monday, coinciding with World EV Day.
Sep 04, 2024 19:09
Beats recently announced Beats Solo Buds, Beats Solo 4 and Beats Pill in India. To celebrate the launch, Beats Wednesday released its first campaign starring Gen Z cricketer Shubman Gill and Bollywood actress Ananya Panday. The duo is set to be the face of the brand’s existing and upcoming marketing campaigns that spotlight the brand's dynamic product lineup.
Sep 03, 2024 17:09
EMotorad launches its new campaign, "Dil Se Aawaaz Ayegi". The ad stars cricketer Mahendra Singh Dhoni and showcases the brand's foldable and fat-tyred e-cycle, Doodle V3.
Aug 30, 2024 12:08
Eight-time Grand Slam champion and former World No. 1 tennis player Andre Agassi is set to visit India in January 2025 to officially flag off the PWR DUPR Indian Tour & League, a grand pickleball tour that promises to bring the thrill of competitive pickleball to India. 
Aug 29, 2024 19:08
SOFIT, India’s leading plant-based drink from Hershey India Pvt Ltd., has released a new digital film featuring brand ambassador Disha Patani.  The film showcases Disha’s fitness mantra and underscores SOFIT’s ‘Fit is Fab’ message, encouraging consumers to pursue health and wellness with SOFIT almond drink.