MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 6, which has analysed data from the first 48 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Advertising
Feb 01, 2019 16:02
MUMBAI: PV Sindhu, India's highest earning brand ambassador outside of cricket, has added life insurance company PNB MetLife to her growing sponsor portfolio.
Feb 01, 2019 14:02
MUMBAI: Taproot Dentsu has won Indian Premier League’s creative mandate. The win is a major coup for Dentsu Aegis Network’s creative agency as the prized account has been managed by Ogilvy India ever since the IPL launched in 2008.
While no official announcement has been made thus far, the development was first reported on by Economic Times.
Jan 29, 2019 12:01
MUMBAI: Skechers, the American sports apparel and lifestyle brand, has entered into a partnership with top advertising agency Leo Burnett India, to handle its marketing mandate in the country.
Jan 25, 2019 14:01
MUMBAI: Google has emerged as one of India’s top advertisers in 2018, spending a whopping Rs 11 billion on media planning and marketing activities, Economic Times reports.
Jan 23, 2019 14:01
TOKYO: The Japanese government has named one of Spain’s most recognised sportspersons, Andre Iniesta as the new face of JNTO, the country’s premier tourism organisation.
Agencia Efe reports that the footballer will star in a series of videos which aim to attract more visitors from Europe to visit Japan for two marquee events it is set to host – the Rugby World Cup in 2019 and the Olympic Games in 2020.
Jan 22, 2019 17:01
MUMBAI: The growth of the Indian Premier League (IPL) with respect to a hike in broadcast rights value saw the tournament contributing to 43% of total sports viewership in the country in 2018 vis-à-vis 22% in 2016, according to a report by TAM Media Research.
Jan 22, 2019 16:01
NEW YORK: Football superstar Lionel Messi has agreed to become the new face of American watch brand Jacob and Co. in a three-year deal, US news agency National Jeweller reports.
Messi was spotted sporting their watch as he collected his fifth Golden Boot award recently. Now, he will team up with the brand for an exclusive, limited edition ‘Epic x Chrono Messi’ range of watches.
Jan 21, 2019 17:01
MUMBAI: Star Sports has unveiled a new campaign for India’s tour of New Zealand. The five-match ODI and three T20 international kicks off January 23.
The film conceptualised by Taproot India applauds the class and consistency of the New Zealand captain Kane Williamson and King Kohli.
Jan 17, 2019 17:01
LONDON: Outbrain, the world’s leading native advertising platform, has signed a pan-regional deal with Discovery owned Eurosport. The agreement spans 13 markets globally, including the UK, France, Germany, Italy, Spain, Asia, and Australia, and will be powered by Outbrain’s Smartfeed technology.
Jan 15, 2019 15:01
NEW DELHI: Twenty First Century Media Pvt. Ltd. (TCM) has entered into a multi-year contract with Andhra Cricket Association (ACA) for the upcoming Andhra T20 League.
TCM will be responsible for all commercial rights related to the event, end to end operations and management of League.
,