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BOSTON: DraftKings and UFCÒ, the world’s premier mixed martial arts organization, Thursday announced a groundbreaking five-year agreement with fantasy sports and sports betting giant DraftKings.

While financial terms were not disclosed, other than UFC declaring the deal as one of the most significant partnerships in its history, US media reports have valued it at $350 million.  

Feb 25, 2021 18:02
LONDON: Data company YouGov has appointed Hideyuki (Andy) Hata as senior strategic advisor, YouGov Sport, based in Japan. In the newly created role, Hata will establish the commercial operations of YouGov’s sports division in Tokyo and build the company’s presence in the wider region, following its affiliate partnership with the Nippon Research Center, Research Live reports.
Feb 05, 2021 19:02
NEW DELHI: Former WWE superstar 'The Great Khali' has joined Indian celebrity engagement app Unlu,  Khali (real name Dalip Singh Rana), a one time Punjab policeman also who comes from a humble background, created history by becoming the first Indian WWE World champion. His journey from a small village to becoming an international name has inspired many.
Feb 05, 2021 15:02
MUNICH: Porsche and the Swiss luxury watch manufacturer TAG Heuer have joined forces in a strategic brand partnership. Within the framework of the holistic and long-term alliance, the premium manufacturers intend to jointly approach both sports competitions and the development of products. As a first step, the partners unveiled a new watch, the TAG Heuer Carrera Porsche Chronograph.
Jan 29, 2021 17:01
Sony Pictures Sports Network (SPSN), home to the best of WWE action in India, will telecast WWE Royal Rumble on February 1, 2021. The event held at Tropicana Field in St. Petersburg, Florida will be aired in the Indian subcontinent on SONY TEN 1 (in English) and SONY TEN 3 (in Hindi) channels from 5.30 am IST. 
Jan 27, 2021 13:01
LAS VEGAS: UFC, the world’s premier mixed martial arts organization, Tuesday announced a new, multi-year licensing agreement with Panini America, the world’s largest licensed sports and entertainment collectibles company.  The agreement ends UFC’s relationship with Topps, which had held the contract since 2009.  
Jan 21, 2021 16:01
Mumbai, January 21, 2021: Sony Pictures Sports Network (SPSN), the official broadcaster UFC in India, will telecast the return of UFC’S BIGGEST FIGHTER Conor McGregor at UFC 257 LIVE on January 24, 2021.
Jan 18, 2021 17:01
STAMFORD, Conn.: WWE has announced upcoming host cities for its annual pop culture extravaganza, WrestleMania, from 2021-23.
Jan 14, 2021 12:01
DUBAI, UAE: Abu Dhabi Media, the UAE's leading public service broadcaster, and STARZPLAY, the region's fastest-growing subscription video on-demand service, Wednesday announced a strategic partnership to live-stream UFC events across the MENA. The launch comes ahead of UFC Fight Island's return to Abu Dhabi from January 16, and the eagerly anticipated bout between Conor McGregor and Dustin Poirier on January 24.
Jan 13, 2021 12:01
MUMBAI: Sony Pictures Networks India (SPN) will commemorate India’s Republic Day with the premiere of WWE Superstar Spectacle, an unprecedented two-hour television special event for India featuring WWE's Indian superstars alongside Superstars and Legends from Raw, SmackDown and NXT. 
Jan 08, 2021 19:01
MUMBAI: Discovery India's sports channel Eurosport has secured the India territory rights to Japan’s No.1 and world’s second-largest pro-wrestling property - New Japan Pro-Wrestling (NJPW).