COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jan 27, 2023 18:01
Alfa Romeo have announced entertainment and lifestyle brand Stake as their new title sponsor, meaning the team will have an altered team name and logo for the upcoming F1 campaign. Stake were founded in 2017 and have since built up a strong presence in the sporting world, with the Sauber-run Alfa team announcing the “record-breaking” partnership would run for 2023 “and beyond”.
Jan 25, 2023 15:01
NEW DELHI: Dream Sports, India’s leading sports technology company, Tuesday announced an extended partnership with Khelo India Youth Games (KIYG).  This is the second year of association of Dream Sports as the event’s co-sponsor. 
Jan 24, 2023 06:01
The ongoing DP World International League T20 in the UAE has announced FairPlay News as official partner. FairPlay News, a subsidiary of sports betting exchange FairPlay, has backed a number of teams and leagues, including the Sri Lanka women’s cricket team and the men’s team when they won the Asia Cup in 2022. 
Jan 20, 2023 09:01
Edtech major BYJU’S, India's most valued startup, will not renew its sports branding partnerships, co-founder and CEO Byju Raveendran has confirmed.  BYJU’S currently has three large branding partnerships with the BCCI, ICC and FIFA that will be up for renewal.
Jan 12, 2023 19:01
MUMBAI: INOX Leisure Ltd (INOX), India’s leading multiplex chain, has become the official entertainment partner of the upcoming Yonex Sunrise India Open 2023.  The tournament is scheduled to take place from 17th to 22nd January at the K. D. Jadhav Indoor Hall, IG Stadium, New Delhi. 
Jan 12, 2023 17:01
ZEE Entertainment Enterprises Limited (ZEEL), the official broadcast partner of DP World International League T20 (DP World ILT20), which is set to debut on Friday, January 13, has announced Paytm, Kurkure Playz, Kent RO and Gulf Oil as the first set of sponsors for its inaugural edition.
Jan 11, 2023 19:01
ABU DHABI: Francesco Molinari and Tommy Fleetwood are excited to make their captaincy debuts as they prepare to lead their respective Continental Europe and Great Britain & Ireland teams at the inaugural Hero Cup at Abu Dhabi Golf Club.
Jan 11, 2023 18:01
MUMBAI: The second season of business reality format show Shark Tank India, airing on the Sony network has announced CarDekho Group as the co-powered by sponsor on Sony Entertainment Television (SET) and poker platform PokerBaazi as co-powered by sponsor on Sony LIV respectively.
Jan 10, 2023 18:01
MUMBAI: The 18th edition of the iconic Tata Mumbai Marathon (TMM) has already raised over Rs 30 crore for 249 NGOs and counting — living up to its reputation as India’s largest sports philanthropy platform.  This has been possible with the help and support of United Way Mumbai (UWM), the event’s philanthropy partner.
Jan 09, 2023 16:01
MUMBAI: India’s home season media rights holder Star India is seeking a Rs 130 crore discount on its existing deal, the current cycle for which ends in March. While Team India jersey sponsor BYJU's, which wants an immediate out from its sponsorship agreement, has reportedly told the the BCCI to encash its bank guarantee worth an estimated Rs 140 crore.