Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jun 27, 2022 17:06
LONDON: World Rugby and Canon have announced an extension of their association that will see the leading technology brand become a Worldwide Partner of Women's Rugby World Cup 2021 in New Zealand and Official Imaging Supplier of Rugby World Cup 2023 in France.
Jun 27, 2022 16:06
NEW DELHI: Esports Premier League (ESPL) has roped in gaming streaming platform Loco as its exclusive digital broadcast partner for the second season of the franchise based event. All matches of the second season will be live-streamed exclusively on Loco’s app and website (loco.gg).
Jun 27, 2022 04:06
DAYTONA BEACH, Fla., June 22: The PGA of America, KPMG and the LPGA Tour Thursday announced that the purse for the 2022 KPMG Women’s PGA Championship will be doubled to $9 million.  The KPMG Women’s PGA Championship, which annually features one of the strongest fields in women’s golf, will tee off on Thursday, June 23 running through to Sunday, 26 June at Congressional Country Club’s newly restored Blue Course.
Jun 27, 2022 04:06
June 24: US-based investment firm 27th Investments-backed 27th Sports announces its association with Sri Lanka Cricket (SLC) as the official media and ground rights partner for the AVR Pay Cup three-match T20 International series between India Women and Sri Lanka Women. The series gets underway with the first T20I on Thursday, June 23rd, 2022, 2 PM onwards at Dambulla.
Jun 26, 2022 17:06
NEW DELHI: In what can be termed as a massive boost to the Ultimate Kho Kho (UKK), the Odisha government has taken ownership of a team in the soon-to-be-launched professional league. It will be the second direct sports venture for the Odisha government, which also owned a team — Kalinga Lancers — in the Hockey India League in 2013.
Jun 26, 2022 17:06
BENGALURU: Edtech major BYJU'S has extended its Team India shirt sponsor deal with the BCCI for another 18 months (until the end of 2023).  Its original term expired in March just before the start of IPL 2022. The extension is valued at around $55 million in toto, or roughly $1m per game that Team India will play over the next 18 months.
May 20, 2022 18:05
LAUSANNE: The International Olympic Committee Friday published its 2021 Annual Report, following its approval by the IOC Members on the final day of the 139th IOC Session, held remotely from Olympic House here.
May 19, 2022 11:05
NEW DELHI: Esports firm Chemin Esports has appointed Himanshu Chandnani as its marketing & talent consultant. Chandnani’s role at Chemin will mainly revolve around conceptualizing brand-building initiatives, creating new video IPs, planning the social media content calendar, and grooming Chemin’s talent.
May 18, 2022 20:05
MUMBAI: The National Basketball Association (NBA) and ACG, the world’s only integrated pharma manufacturing solutions company, Wednesday announced the return of ACG-NBA Jump, India’s first national basketball scouting program that provides aspiring basketball players from across the country with a platform to compete alongside one another, showcase their skills and receive additional basketball development opportunities.
May 17, 2022 15:05
MUMBAI: TAM Sports has released its seventh update of the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 57 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.