COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Sep 28, 2022 18:09
KOCHI: Probiotic fermented milk drink Yakult Danone India Wednesday announced its association with Hero Indian Super League club Kerala Blasters FC as a health partner.  Under the association, Yakult has been identified as the official health partner for the Kerala-based franchise KBFC in the current ISL season.
Sep 28, 2022 17:09
MUMBAI: FC Goa has announced Parimatch News as the club’s main principal sponsor for the 2022-23 season of the Hero Indian Super League.  As part of the multi-year tie-up, Parimatch News will appear on the chest of the club shirt and training wear throughout the course of the season.
Sep 27, 2022 15:09
NEW YORK: HCLTech, a leading global technology company, Tuesday announced it has been named an Official Cornerstone Partner of MetLife Stadium and the official digital transformation partner of the New York Giants, New York Jets and MetLife Stadium. 
Sep 27, 2022 15:09
SINGAPORE: Toyota Motor Asia Pacific (TMAP) has extended its partnership with dentsu Singapore and ONE Esports, a subsidiary of Group ONE Holdings (ONE), for the third year running to present the ‘TOYOTA GAZOO Racing (TGR) GT Cup ASIA 2022’. 
Sep 26, 2022 16:09
KOCHI: Kerala Blasters FC announced an extension with BodyFirst as the team’s official Nutrition Partner for the upcoming season of the Hero Indian Super League.  BodyFirst, a family wellness and sports nutrition company based in Mumbai, aims to make India nutritionally efficient with its "vegetarian, clean, safe, and qualified products that are formulated with clinically studied and researched ingredients".
Sep 26, 2022 10:09
MUMBAI: With the ICC T20 Men’s World Cup just around the corner, Thums Up, Coca-Cola India’s first billion-dollar homegrown brand, has unveiled a new ‘StumpCam’ campaign to provide audiences with exclusive access to match footage and content.  Thums Up will be adopting a digital-first, multi-tech marketing approach to drive consumer engagement for the content-led campaign.
Sep 23, 2022 05:09
KOCHI: Kerala Blasters FC have partnered with Denwud, a PVC board and furnishing material business in domestic and international markets, as their ‘associate partner’ for the upcoming season of the Hero Indian Super League. 
Sep 20, 2022 10:09
NEW DELHI: Cricket legend Kapil Dev and consultation firm Grant Thornton Bharat on Monday joined hands to launch a new annual golf tournament - the Kapil Dev-Grant Thornton Invitational, presented by DLF. The tournament will be organised in association with the Professional Golf Tour of India (PGTI) - the official sanctioning body for the men's game in the country.
Sep 15, 2022 01:09
MUMBAI: Capgemini Wednesday announced its partnership with the Indian Rugby Football Union (IRFU) in support of India’s Rugby 7s teams. 
Sep 13, 2022 04:09
Mumbai City FC have announced a partnership with India's sports & active nutrition brand Fast&Up as the club's Official Nutrition Partner until the end of the 2022-23 season. A leading name in the Indian sports and active nutrition market since its inception in 2015, Fast&Up has further developed the brand's extensive flagship products.