Brands

NEW YORK: The Sports Illustrated Swimsuit Issue announced Thursday that going forward, it will only feature ads from brands that show a commitment to supporting gender equality and women's empowerment, as it continues to try and cast off its decades-old reputation as a sexy swimwear magazine.  

The Sports Illustrated Swimsuit Issue, which made its debut 58 years ago Thursday, in SI’s Jan. 20, 1964, issue, declared that "Pay With Change" is a gender equity advertising initiative that will turn the SI Swimsuit franchise into a "platform for change".

Jan 21, 2022 10:01
"THE INEVITABLE CAME A BIT EARLY." That was PTI on Virat Kohli's decision last Saturday to quit as India's Test captain, a day after his team failed to do what no Indian team before had managed in South Africa. Win a Test series against the Rainbow Nation.
Jan 18, 2022 19:01
TORONTO: Tata Consultancy Services has partnered with Canada Running Series (CRS) to become the new title sponsor (replacing Scotiabank) and official IT services and technology consulting partner of the Toronto Waterfront Marathon and Virtual Race through November 2026. The Toronto Waterfront Marathon will be returning in the fall for the first time in three years.
Jan 17, 2022 18:01
LONDON: UK-based telecommunications giant Vodafone has announced a five-year partnership with Wimbledon as Official Connectivity Partner of The Championships and The All England Lawn Tennis & Croquet Club. While financial terms were not disclosed, UK's The Guardian reported it as a ‘multimillion pound’ deal.
Jan 13, 2022 19:01
NEW DELHI: OR Esports has announced KFC India as the team’s ‘Winner Winner Chicken Dinner’ (WWCD) sponsor for 2022.  As sponsors, KFC would support streaming of gaming events and provide jerseys for players.
Jan 13, 2022 19:01
LONDON: Formula E and DHL have renewed their partnership and joint commitment to promoting e-mobility, smart cities and low-carbon lifestyles.
Jan 11, 2022 18:01
MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, Tuesday announced the launch of the new generations of its Hypervolt and Vyper lines in India - Hypervolt 2, Vyper 3 and Vyper Go.
Jan 11, 2022 17:01
PHILADELPHIA: Full-service sports marketing company Playfly Sports has announced the acquisition of sponsorship sales agency Premier Partnerships. 
Jan 11, 2022 17:01
MUMBAI: The Tata Group is set to replace Vivo as Indian Premier League title sponsor for the remaining two years that the Chinese mobile major has left on its five-year agreement with the BCCI.  “Yes, Tata group is coming in as IPL title sponsor," IPL chairman Brijesh Patel confirmed to PTI after the governing council meeting Tuesday.
Jan 11, 2022 14:01
KOCHI: Kerala Blasters FC (KBFC) is elated to reveal Nestlé munch as the Official Crunch Partner for the upcoming season of the Hero Indian Super League (ISL). Launched in 1999, the other products in the munch range include munch Nuts, munch Trip and munch Crisp Pop.  
Jan 07, 2022 19:01
MUMBAI: BYJU'S has appointed Adityan Kayalakal as senior director - Brand & Creative Strategy. He joins the edtech major from the National Basketball Association,  where he was director - Global Content & Media Distribution.  At Byju's, Kayalakal will head the social and digital efforts within the larger brand & creative strategy team, e4m reports.