MUMBAI: Coca-Cola India’s home-grown brand Thums Up has partnered with Indian fast bowler Mohammed Siraj, through its #PalatDe campaign.
Sep 21, 2021 16:09
NEW YORK: Mastercard announced Tuesday that it is naming Magnus Carlsen, the highest-rated chess player of all time, a Mastercard Global Brand Ambassador, as it adds chess to its roster of sports sponsorships. Carlsen is a natural fit to join the company’s all-star lineup of ambassadors, which includes Lionel Messi, Naomi Osaka, Crystal Dunn and Dan Carter.
Sep 21, 2021 13:09
MUMBAI: E-commerce brands emerged as biggest spenders before and during the first phase of IPL 2021, with VIVO and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament, according to the "Hi-Cricket" study.
Sep 17, 2021 19:09
CHANDIGARH: RoundGlass Punjab Football Club announced a three-year partnership with sportswear brand SIX5SIX as its official kit and merchandise partner. SIX5SIX is also a sponsor of the Indian National Football Team, KBFC and NorthEast United FC (ISL) in addition to Estoril in Portugal.
Sep 17, 2021 18:09
MADRID: Multinational power company Enel and MotoE have renewed their synergy for another three seasons, consolidating a successful partnership which began with the inception of the FIM Enel MotoE World Cup in 2019. MotoE commercial rights holder Dorna Sports confirmed the Enel Group will continue in its role as title sponsor of the Cup, as well as Sustainable Power Partner of the FIM MotoGP World Championship.
Sep 16, 2021 14:09
BENGALURU: ASICS, the true sport performance brand today announced Indian squash player Joshna Chinappa as their new brand athlete. Currently ranked as number 10 worldwide, Joshna is a two-time Asian Championship – Gold Medalist. In 2014, she was the first Indian to win a gold medal in Doubles at the Commonwealth Game. Joshna has inscribed her name at the British US Open and National championships.
Sep 16, 2021 13:09
MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, Thursday announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador.
Sep 16, 2021 08:09
NEW YORK: Swiss running shoe company On Holding, which boasts tennis icon Roger Federer as a stakeholder, debuted on the New York Stock Exchange on Wednesday, selling 31.1 million shares in its initial public offering and raising $746.4 million on Day 1 of its listing.
Sep 16, 2021 07:09
MADRID: MotoGP commercial rights holder Dorna Sports Wednesday confirmed a new three-year contract extension with Michelin that will see the legendary French firm continue as the sole, official tyre supplier to MotoGP until at least 2026. The new three-year agreement will see the partnership between Michelin and MotoGP reach the milestone of a decade racing together.
Sep 15, 2021 10:09
KOCHI: Kerala Blasters FC Tuesday announced the extension of its association with BYJU’S as the club’s title sponsor for the eighth edition of the Hero Indian Super League (ISL). This upcoming season will see the two brands step into their second year as partners.
Sep 15, 2021 09:09
MADRID: LaLiga has created a logo and brand identity for ElClasico, the match that pits FC Barcelona and Real Madrid against each other each season, with the aim of giving one of the most iconic and popular sporting showdowns on the planet a unique and highly recognisable visual identity.