Alfa Romeo have announced entertainment and lifestyle brand Stake as their new title sponsor, meaning the team will have an altered team name and logo for the upcoming F1 campaign.

Stake were founded in 2017 and have since built up a strong presence in the sporting world, with the Sauber-run Alfa team announcing the “record-breaking” partnership would run for 2023 “and beyond”.

Fans will be able to see the visual results of the tie-up when Alfa Romeo launch their latest F1 car to the world in Zurich on February 7.

Jan 24, 2023 07:01
NEW DELHI: The world’s leading badminton equipment brand YONEX on Saturday announced that it will now manufacture high-quality graphite racquets in the country, expanding its existing production plan and base in India, a move which will bring the cost of full-body racquets down considerably.
Jan 20, 2023 09:01
Edtech major BYJU’S, India's most valued startup, will not renew its sports branding partnerships, co-founder and CEO Byju Raveendran has confirmed.  BYJU’S currently has three large branding partnerships with the BCCI, ICC and FIFA that will be up for renewal.
Jan 18, 2023 15:01
United Breweries has appointed Vikram Bahl as Chief Marketing Officer.  Bahl shared the development on his social media account. Bahl moved out of Unilever in December last year. He was Global Brand vice-president, Nutrition.
Jan 16, 2023 18:01
BENGALURU: Fastrack, which lays claim to being India’s largest youth and accessories brand, has ventured into the "affordable" smart wearable segment with the launch of the new, ‘Reflex Beat+’.  The new smart watch with 1.69” UltraVu Display and 60 Multi-sports mode along with a line-up of utility features is now exclusively available on Amazon Fashion.
Jan 13, 2023 17:01
NEW DELHI: Technology brand Compaq, having established itself in the Indian advanced smart TV domain, has now entered the smartwatch segment with QWatch.  This is the first time Compaq has entered into the wearable technology segment. Compaq smart watches will be exclusively available on e-retail platform Amazon from 14 January onwards.
Jan 11, 2023 18:01
Global marketing data and analytics company Kantar Tuesday announced the appointment of Cheong Tai Leung as CEO of its Insights Asia Pacific business.
Jan 09, 2023 17:01
MUMBAI: Herbalife Nutrition India Monday announced the onboarding of cricket star Smriti Mandhana onto its sponsored sports athlete roster.  Smriti is the fifth Indian athlete and second cricketer to join the Herbalife "family" after Virat Kohli, Mary Kom, Lakshya Sen, and Manika Batra.
Jan 09, 2023 13:01
NEW DELHI: Meta Monday announced the appointment of Vikas Purohit as the director of Global Business Group in India to lead the strategy and delivery of the charter that is focused on the country's largest advertisers and agency partners.  
Dec 22, 2022 18:12
BALTIMORE: US sportswear brand Under Armour, Inc. Wednesday announced that Stephanie Linnartz will join the company as president, chief executive officer, and member of its board of directors, effective February 27, 2023. 
Dec 22, 2022 16:12
Soft drink concentrate brand Rasna has announced its foray into the health and wellness products sector with sub-brand “Rasna Healthy Day” for all-seasons. The entry, launched with digital campaigns with Mandira Bedi and Sonali Bendre, introduces four new products.