Caltex Lubricants has appointed Indian cricketer Ravindra Jadeja as brand ambassador. 

Through this endorsement, the brand aims to leverage Jadeja's popularity in the sport of cricket to enhance the visibility of Caltex Lubricants across India, with the brand’s tagline, 'Caltex Yaani Commitment'.

Caltex Lubricants is marketed by HPCL in India through the licensing agreement with Chevron Brand International LLC. 

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