LAUSANNE: The International Olympic Committee (IOC) has unveiled the latest evolution of its visual identity, inspired by more than a century of design heritage, which aims to bring the Olympic brand and its core values to life.

This new visual system has been created to bolster the Olympic brand’s core values, while enhancing consistency, recognition and impact across all IOC platforms, communications and publications.

Sep 26, 2022 15:09
MUMBAI: Lux Industries Limited has roped in former Indian cricket team captain and current BCCI president Sourav Ganguly as brand ambassador of its innerwear brand Lux Cozi.  Ganguly joins Varun Dhawan as brand ambassador of Lux Cozi.  The brand has also released a new television commercial film featuring Sourav Ganguly - #PorleEMonKhushi 
Sep 16, 2022 13:09
Budweiser, part of the AB InBev family of brands, Thursday debuted a global rallying-cry for FIFA World Cup fans: “The World is Yours to Take.” In partnership with international football icons Lionel Messi, Neymar Jr., and Raheem Sterling, Budweiser is launching its Official FIFA World Cup campaign in more than 70 countries, the farthest reach in the brand’s 146-year history.
Sep 16, 2022 11:09
MUMBAI: adidas has signed on Aryan Khan, son of "Bollywood badshah" Shah Rukh Khan, to endorse the German sportswear giant's newly launched adidas Originals NMD_V3 line of shoes.
Sep 15, 2022 10:09
MUMBAI: India’s strongest brands have bounced back from the pandemic to increase their brand value by a massive 35% CAGR since 2020, when COVID-19 hit the country. India’s top 75 brands are worth a combined $393 billion, equivalent to 11% of India’s national GDP. 
Sep 13, 2022 21:09
NEW DELHI: Modicare Limited has launched a new product line in its wellness portfolio - Well Sports.  As per the company, the new range addresses the three key principles of sports nutrition - fueling, hydration and recovery through its range of products. 
Sep 05, 2022 17:09
MUMBAI: Mastercard on Monday confirmed it will be the title sponsor for all international matches (both women and men) held on home ground, domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI as also all junior cricket (Under 19 and Under 23) matches held in India.
Sep 05, 2022 16:09
MUMBAI: GMR Sports appoints Interbrand to conceive and design a new brand strategy and identity for their ‘Yoddhas’ franchise.
Sep 02, 2022 15:09
CHENNAI: Two-time Hero Indian Super League (ISL) champions Chennaiyin FC (CFC) have announced men's innerwear and athleisure brand GenX as the club's associate sponsor for the 2022-23 Indian football season.
Sep 01, 2022 20:09
DOHA: adidas, which recently unveiled the Official Match Ball for the upcoming FIFA World Cup Qatar 2022, revealed Wednesday the Home and Away federation kits created for national teams participating. The tournament is scheduled to begin in November in Qatar.
Aug 30, 2022 19:08
MUMBAI: Goldmedal Electricals has announced that it is an associate gold sponsor of the ongoing Asia Cup 2022. The Goldmedal Electricals brand will enjoy a prominent presence on the ground as part of this association. Along with a presence on the pitch map, the brand will also be visible on the perimeter boards, the sight screen, and various presentation backdrops.