MUMBAI: Edtech company upGrad Tuesday announced an advertising tie-up with Star Sports for the upcoming ICC World Test Championship (WTC) finals: India Vs NZ and the 2021 Wimbledon Championship. 

This marks upGrad’s third collaboration/association with Star Sports post, IPL 2020, and India vs England series in 2021, thereby strengthening upGrad’s deep India penetration.

This is a part of the 360-degree campaign on TV, digital and social to talk about upGrad’s MBA programs as the batch launches for MBA across B-Schools are coinciding with the upcoming sports extravaganza.

Jun 15, 2021 12:06
MUMBAI: GroupM has released its "This Year Next year: Global Mid-Year Media Forecast", and reports that midway through 2021, advertising growth for the year is far exceeding previous expectations thanks, in no small part, to the pandemic. This has led to a major revision of GroupM's global forecast for this year and beyond. 
Jun 14, 2021 16:06
MUMBAI: Dentsu International has announced the launch of its sports marketing unit in India. The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore.
Jun 14, 2021 13:06
MUMBAI: Shyam Steel India one of leading producers and manufacturers of TMT Bars in India, Monday announced its association for ICC World Test Championship final as the official partner for the event.  The inaugural championship match will be played between India and New Zealand and is slated to take place from 18th to 22nd June, plus a reserve day, at Southampton, England.
Jun 14, 2021 13:06
NEW DELHI: TCM Sports Management has appointed Sudip Roy as executive vice president – New Business. Roy will be responsible for developing revenue strategies for the full service sports marketing and management company's new business verticals - digital platforms, branded content opportunities in sports, new IPs & sports events, media partnerships – agencies & media owners.
Jun 14, 2021 06:06
MUMBAI: Virat Kohli, captain of the Indian cricket team, continues his association with Audi India, the German luxury automobiles manufacturer. 
Jun 10, 2021 11:06
LONDODN: World Rugby has announced details of a transformative five-year partnership with Mastercard to accelerate the development of Women in Rugby, which will supercharge the international federation’s ambitious "Accelerating the development of women in rugby 2017-25" strategic plan.
Jun 09, 2021 10:06
NEW DELHI: The Indian Olympic Association (IOA) on Tuesday decided to drop Chinese sportswear brand Li Ning as its official kit sponsor for the Olympics, announcing that Indian athletes will wear unbranded apparel during the upcoming Tokyo 2020 Olympic Games.
Jun 08, 2021 13:06
NEW DELHI:  Indian sportswear brand SIX5SIX, along with Grupo Desportivo Estoril Praia, have announced a multi-year kitting and merchandise partnership.   The Portuguese outfit is looking to expand its global presence and also expand its presence in India.  
Jun 08, 2021 13:06
LONDON: Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, announced Tuesday that it will become the title partner of the London Marathon from 2022, following this year’s race on October 3.
Jun 08, 2021 12:06
SINGAPORE: Leading nutritional and wellness company Herbalife has joined the AFF Suzuki Cup 2020 as an Official Supporter. Partnering South East Asia’s most-watched football tournament for the first time, Herbalife aims to tap the tournament’s popularity to strengthen its brand presence in the region. The deal was brokered by SPORTFIVE, the exclusive commercial partner of the AFF Suzuki Cup.