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New ICC T20 World Cup brand launched after makeover

SportzPower Team

Dec 07, 2023 18:12

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The pinnacle of international T20 cricket just got a makeover with the unveiling of the new visual identity for the ICC T20 World Cup.

This global cricket spectacle, renowned for its fast-paced action and electrifying moments, will now be represented by a "dynamic" brand identity that captures the essence of the game's "relentless energy".

Dec 06, 2023 19:12

Unilever kicks off multi-brand partnership with UEFA EURO 2024

Unilever and UEFA on Wednesday named brands from Unilever’s Nutrition and Personal Care Business Groups as Official Sponsors of UEFA EURO 2024.

Dec 06, 2023 19:12

ATP Tour extends longstanding global partnership with Lacoste

ATP has announced the extension of its longstanding partnership with Lacoste. The iconic fashion-sport brand will continue as the Official Outfitter of the ATP Tour for a further three years from 2024-2026.

Dec 06, 2023 17:12

CA extends, upgrades Toyota, HCLTech partnerships

Cricket Australia (CA) has renewed and upgraded its ongoing sponsorship deals with long-standing partners Toyota and HCLTech, with both securing branding on the Australian national teams’ playing shirts for the 2023/24 season.

Dec 04, 2023 17:12

HPL Wires inks 1-yr asst partnership with Haryana Steelers

GURUGRAM: Pro Kabaddi League franchise Haryana Steelers has entered into an associate partnership with HPL Wires, a subsidiary of HPL Electric & Power Ltd. (HPL), for the upcoming PKL season under a one-year agreement.

Nov 30, 2023 18:11

Gillette Gaming - Hit Reset with Gillette

Gillette Gaming launches new creative concept

BOSTON: Gillette has announced that the male grooming company will leverage its Gillette Gaming Alliance to create “Hit Reset with Gillette” content and host branded streams for their specific regions on Twitch, YouTube, and social media platforms.

Nov 29, 2023 19:11

Haryana Steelers inks multi-year beverage partner deal

GURUGRAM: JSW Sports’ Kabaddi team Haryana Steelers announced on Wednesday that 8PM Premium Black Packaged Drinking Water, from the House of Radico Khaitan, had come on board as ‘Official Beverage Partner’ for the franchise, ahead of Season 10 of the Pro Kabaddi League.

Nov 29, 2023 19:11

Women’s sports to break $1bn revenue barrier in 2024: Deloitte

Annual global revenues for women’s elite sports will generate $1.28 billion in 2024 (£1.02bn), Deloitte said on Wednesday. This is the first time that the billion-dollar threshold willl be breached. This total is at least 300 per cent higher than Deloitte’s previous valuation three years ago.

Nov 29, 2023 19:11

Mahindra extends partnership with Stewart-Haas Racing

KANNAPOLIS, N.C.: Mahindra Ag North America has extended its partnership with Stewart-Haas Racing (SHR) as the anchor sponsor for NASCAR Cup Series driver Chase Briscoe and the No. 14 team. The company first aligned with SHR in 2022, and it’s well-known in global motorsport circles through its factory Formula E team, Mahindra Racing.

Nov 28, 2023 17:11

Bell Racing signs licensing deal with 24 Hours of Le Mans

SAKHIR (Bahrain): Racing Force Group has announced the strengthening of the relationship with the Automobile Club de l'Ouest (ACO), promoters of 24 Hours of Le Mans.

Nov 27, 2023 17:11

55+ new categories, 215+ new brands advertised in CWC ’23: TAM

MUMBAI: TAM Sports has released the ICC Cricket World Cup 2023 Advertising Final Update - based on ICC CW’19 and ICC CW’23. The report is based on all 48 LIVE matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.

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