Brands

Caltex Lubricants has appointed Indian cricketer Ravindra Jadeja as brand ambassador. 

Through this endorsement, the brand aims to leverage Jadeja's popularity in the sport of cricket to enhance the visibility of Caltex Lubricants across India, with the brand’s tagline, 'Caltex Yaani Commitment'.

Caltex Lubricants is marketed by HPCL in India through the licensing agreement with Chevron Brand International LLC. 

May 23, 2024 17:05
The TATA Indian Premier League has announced Wonder Cement as IPL's official umpire partner, replacing Paytm.  Wonder Cement's Rs 250 crore deal (Rs 50cr per season) kicks off the IPL 2024 play-offs and extends up till the end of the 2028 season of world cricket's richest annual T20 tournament. 
May 23, 2024 11:05
Noise, a smartwatch and connected lifestyle brand, has announced its acquisition of AI-powered women’s wellness platform SocialBoat for an undisclosed amount. The move is part of Noise’s broader strategy to advance innovation in smart rings. The acquisition will expand Noise’s tech offerings and build specialised innovation prowess for its flagship smart wearable, Luna Ring.
May 22, 2024 16:05
Asian Paints, India's leading paint and décor company, has launched a ‘Cricket Scholarship powered by NeoBharat’ for young cricket enthusiasts aged 5 to 14 years. 
May 22, 2024 16:05
Indian active nutrition brand Fast&Up Wednesday announced the launch of its latest innovation - Fast&Up Reload Ready-to-Drink. 
May 21, 2024 17:05
PLANO, Texas: Pizza Hut Monday announced two new executive marketing appointments.
May 20, 2024 18:05
IPL Biologicals, an agro-biological company, has appointed Yuvraj Singh as the company’s first-ever brand ambassador.  This partnership signifies the next phase of growth for IPL Biologicals, aligning with the company’s recent rebranding and the introduction of its microbot technology, marking a significant milestone in its 30-year growth journey.
May 20, 2024 17:05
The Indian Football Association (IFA) and Shrachi Sports on Saturday announced a three-year partnership with a stated vision to "transform the football landscape in Bengal". 
May 20, 2024 14:05
NEEDHAM, Mass.: SharkNinja, Inc., a global product design and technology company, has announced that David Beckham has joined forces with the Ninja brand as a global brand ambassador.  Beckham will work closely with the Ninja team to build awareness for their appliances.
May 20, 2024 14:05
Sneha Mahant Mehta, who led Apparel Group India as head - marketing (Victoria's Secret, Bath & Body Works, Charles & Keith, Aldo & more), has joined Arvind Fashions as head marketing : US Polo Assn (USPA).
May 20, 2024 13:05
MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 8, which has analysed data from 64 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.