Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jun 15, 2021 16:06
LONDON: IMG has acquired the Dubai-based 20too Licensing agency to further expand the global footprint of its licensing business.  
Jun 15, 2021 16:06
MUMBAI: Edtech company upGrad Tuesday announced an advertising tie-up with Star Sports for the upcoming ICC World Test Championship (WTC) finals: India Vs NZ and the 2021 Wimbledon Championship.  This marks upGrad’s third collaboration/association with Star Sports post, IPL 2020, and India vs England series in 2021, thereby strengthening upGrad’s deep India penetration.
Jun 15, 2021 15:06
MUMBAI: Sony Pictures Sports Network (SPSN) Tuesday unveiled a series of campaign films for the launch of its new regional language channel, SONY TEN 4, headlined by South superstar Rana Daggubati. 
Jun 15, 2021 12:06
NEW YORK: Luxury ecommerce platform Saks has appointed NBA All-Star James Harden as an independent member of its board. 
Jun 15, 2021 12:06
MUMBAI: GroupM has released its "This Year Next year: Global Mid-Year Media Forecast", and reports that midway through 2021, advertising growth for the year is far exceeding previous expectations thanks, in no small part, to the pandemic. This has led to a major revision of GroupM's global forecast for this year and beyond. 
Jun 14, 2021 16:06
MUNICH: Bundesliga giants Bayern Munich have called up Indian teenager Shubho Paul to their FC Bayern World Squad, the culmination of an online talent hunt to build a 15-man team of U19 prospects.
Jun 14, 2021 16:06
MUMBAI: Dentsu International has announced the launch of its sports marketing unit in India. The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore.
Jun 14, 2021 13:06
MUMBAI: Shyam Steel India one of leading producers and manufacturers of TMT Bars in India, Monday announced its association for ICC World Test Championship final as the official partner for the event.  The inaugural championship match will be played between India and New Zealand and is slated to take place from 18th to 22nd June, plus a reserve day, at Southampton, England.
Jun 14, 2021 13:06
NEW DELHI: TCM Sports Management has appointed Sudip Roy as executive vice president – New Business. Roy will be responsible for developing revenue strategies for the full service sports marketing and management company's new business verticals - digital platforms, branded content opportunities in sports, new IPs & sports events, media partnerships – agencies & media owners.
Jun 14, 2021 06:06
MUMBAI: Virat Kohli, captain of the Indian cricket team, continues his association with Audi India, the German luxury automobiles manufacturer.