COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 08, 2021 18:03
BENGALURU: Indian Premier League franchise Chennai Super Kings has signed on fashion e-commerce platform Myntra as its official fashion partner and lead sponsor, ahead of the upcoming IPL 2021.  As part of this association, the Myntra logo will feature on the front centre of the CSK team’s jersey during the 14th edition of the IPL. 
Mar 08, 2021 17:03
MUMBAI: Internet company Just Dial Limited on Sunday announced in a BSE filing that it has signed an agreement with broadcaster Star India for advertising as co-presenting sponsor during Indian Premier League (IPL) – 14. This years IPL, which will be played in India, will run from 9 April through to 30 May across six cities - Ahmedabad, Bengaluru, Chennai, Delhi, Mumbai and Kolkata.
Mar 08, 2021 16:03
MADRID: MotoGP commercial rights holder Dorna Sports has announce Barwa, Qatar's largest listed real estate company, as title sponsor for the 2021 Grand Prix of Qatar.  The event takes place at Losail International Circuit from the 26th to the 28th of March and will be officially named the Barwa Grand Prix of Qatar. 
Mar 08, 2021 16:03
MUMBAI: Global sportswear brand PUMA joined hands to empower Mumbai-based NGO, Parcham which has been breaking the gender stereotypes to bolster its mission of inspiring women from marginalised communities of Mumbra, a small town in Thane district near Mumbai, to take up football and make it a viable career option. 
Mar 08, 2021 14:03
MUMBAI: Kantar Public, the public policy consulting division of the world’s leading data and insights company, announces the appointment of Gaurav Sabharwal as CEO of India and South Asia, based in New Delhi.
Mar 08, 2021 14:03
MUMBAI: On the occasion of International Women’s day, smart wearable maker Garmin has launched its new smartwatch for women called ‘Lily’ in India. The watch, “designed by women, for women”, offers a host of health features such as respiration monitoring, sleep and heart rate tracking and a ‘Body Battery’ feature for energy monitoring, Garmin India stated.
Mar 08, 2021 13:03
CHENNAI: Three-time Indian Premier League champions Chennai Super Kings have named former IPL chief operating officer Sundar Raman as a consultant.
Mar 05, 2021 19:03
NEW DELHI: JSW Group, co-owner of Delhi Capitals, Friday announced that the $12 billion conglomerate would remain the Indian Premier League franchise's principal sponsor for the years 2021–2023. JSW was also principal sponsor for the team in the 2020 edition of the IPL.
Mar 05, 2021 18:03
MUMBAI: Farmaceuticals major Glenmark Pharma on Friday said that it has signed Rohit Sharma as its new brand ambassador for its global consumer care business.
Mar 05, 2021 16:03
NEW DELHI: Consumer durables company Usha International is the ground sponsor for the Unacademy Road Safety World Series 2021.