Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jun 27, 2022 17:06
LONDON: World Rugby and Canon have announced an extension of their association that will see the leading technology brand become a Worldwide Partner of Women's Rugby World Cup 2021 in New Zealand and Official Imaging Supplier of Rugby World Cup 2023 in France.
Jun 27, 2022 16:06
NEW DELHI: Esports Premier League (ESPL) has roped in gaming streaming platform Loco as its exclusive digital broadcast partner for the second season of the franchise based event. All matches of the second season will be live-streamed exclusively on Loco’s app and website (loco.gg).
Jun 27, 2022 13:06
MUMBAI: Online skill gaming platform RummyCircle Monday announced the launch of two new TVCs featuring its brand ambassador and Bollywood superstar Hrithik Roshan.  The new TVCs are built on brand’s “Raho Ek Kadam Aage” campaign, highlighting the company’s vision to redefine online rummy and skill gaming in India. The new ads are based on overcoming the challenges in life.
Jun 27, 2022 06:06
NEW DELHI (June 07): The International Chess Federation and the All India Chess Federation have strengthened their partnership with Tech Mahindra to provide a next-generation digital fan experience by leveraging Fan Nxt.Now. 
Jun 27, 2022 05:06
NEW DELHI (June 09): JSW Sports, a part of the JSW Group, has announced its foray into the $500 million Indian sports apparel market with the launch of a range of activewear under the ‘JSW Inspire’ brand.
Jun 27, 2022 05:06
June 20: David Pross has joined the Elite Pro Basketball a first of its kind in India a 5x5 Pro Basketball League as an advisory board member for the league. 
Jun 27, 2022 04:06
June 22:  Professional boxing will make its way to Raipur for the first time with an event named ‘Rumble In The Jungle’, with the support of the government of Chhattisgarh.  The event is slated to be held in August and will feature international professional boxer and Olympic medallist Vijender Singh. 
Jun 27, 2022 04:06
DAYTONA BEACH, Fla., June 22: The PGA of America, KPMG and the LPGA Tour Thursday announced that the purse for the 2022 KPMG Women’s PGA Championship will be doubled to $9 million.  The KPMG Women’s PGA Championship, which annually features one of the strongest fields in women’s golf, will tee off on Thursday, June 23 running through to Sunday, 26 June at Congressional Country Club’s newly restored Blue Course.
Jun 27, 2022 04:06
June 23: Abu Dhabi T10 has a rival with Caribbean swagger. Cricket West Indies and the Caribbean Premier League Wednesday announced The 6ixty – a new franchise-based 60-ball tournament that its promoters promise "will see brand new innovations that will change T10 cricket and make the game even faster paced and action packed".
Jun 27, 2022 04:06
June 24: Mobile game platform World Cricket Championship has introduced a licensed digital avatar of jerseys in association with MPL sports for WCC3.  Favorite Jerseys like the Billion Cheers Jersey and the Retro and Training jerseys will be made available for the in-game players of the Indian team.