COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jan 27, 2023 18:01
Alfa Romeo have announced entertainment and lifestyle brand Stake as their new title sponsor, meaning the team will have an altered team name and logo for the upcoming F1 campaign. Stake were founded in 2017 and have since built up a strong presence in the sporting world, with the Sauber-run Alfa team announcing the “record-breaking” partnership would run for 2023 “and beyond”.
Jan 25, 2023 15:01
NEW DELHI: Dream Sports, India’s leading sports technology company, Tuesday announced an extended partnership with Khelo India Youth Games (KIYG).  This is the second year of association of Dream Sports as the event’s co-sponsor. 
Jan 25, 2023 12:01
HYDERABAD: The United World Wrestling and World Federation of Indian Style Wrestling (WFISW) have signed a Memorandum of Understanding to promote and grow the traditional Indian style wrestling - Kushti. The MoU is part of UWW's continuous effort to support traditional wrestling styles across the world.
Jan 25, 2023 09:01
PARIS: Following a critically acclaimed debut season that earned an International Emmy Award nomination, "The Challenger" is back with a new set of contestants and even higher stakes.  This season, the show will feature professional male and female fighters from across the globe, competing for the world title championship.
Jan 24, 2023 10:01
MUMBAI: GOQii, a smart preventive health-tech company, announces the second edition of GOQii Corporate Challenge (GCC), a virtual inter-corporate fitness event for working professionals. 
Jan 24, 2023 09:01
HYDERABAD: Telugu film star Vijay Deverakonda has become a co-owner of the Hyderabad Black Hawks team in the RuPay Prime Volleyball League. He will also be the brand ambassador for the Black Hawks, with appearances and promotions aimed to take the team beyond the league matches and bring it before a global audience.
Jan 24, 2023 07:01
NEW DELHI: Licensed cricket digital collectibles platform Rario Monday announced its partnership with promising youngsters Nitish Rana and Rahul Tewatia to introduce exclusive digital player cards. 
Jan 24, 2023 06:01
NEW DELHI: IOS Sports and Entertainment Monday announced the onboarding of two promising rally racing talents Pragathi Gowda and Yuva Kumar.
Jan 24, 2023 06:01
The ongoing DP World International League T20 in the UAE has announced FairPlay News as official partner. FairPlay News, a subsidiary of sports betting exchange FairPlay, has backed a number of teams and leagues, including the Sri Lanka women’s cricket team and the men’s team when they won the Asia Cup in 2022. 
Jan 23, 2023 21:01
MUMBAI: With the ICC Women’s T20 World Cup 2023 on the horizon, Star Sports, official broadcasters of the marquee event, launches its promo which recognises the presence of a new brand of cricket and its heroes.