The Asian Cricket Council (ACC) has reportedly established a base price of $170 million (Rs 1,426.3 crore) for the media rights to the Asia Cup, which will be auctioned on November 1.
The rights package covers global television, digital, and audio broadcasting for multiple ACC events, including the Men’s and Women’s Asia Cup, Men’s and Women’s Under-19 Asia Cup, and the Men’s Emerging Teams Asia Cup.