MUMBAI: The Indian advertising industry is expected to see recovery in 2021 with ad investments estimated to reach Rs 80,123 crore (Rs 801.230 billion), which is a 23.2% growth over 2020 and 3.35% growth over 2019 ad expenditure of Rs 82,9040 crore (Rs 829.040 billion). These are the findings of the 2021 edition of the GroupM futures report ‘This Year, Next Year’ (TYNY).
Feb 10, 2021 09:02
BENGALURU: Health and wellness platform Cure.fit Tuesday announced the acquisition of Fitternity, one of the largest fitness facilities aggregators in the country. This acquisition comes close on the heels of its acquisition of Onyx, a California based digital fitness company last month, that is expected to enhance its digital offerings in India and abroad.
Jan 21, 2021 16:01
MUMBAI: Former Australian cricketer captain Steve Smith has announced a new partnership with fan engagement and wellness company Stepathlon, to launch ‘Race for Australia with Smudge’.
Jan 05, 2021 16:01
MUMBAI: Three days after BCCI president Sourav Ganguly suffered a mild heart attack, Adani Wilmar has halted all advertisements of its Fortune Rice Bran cooking oil featuring the former India captain. The decision comes in the wake of heavy trolling from social media users who ridiculed the company's ad campaigns that claim its oil is healthy for the heart.
Dec 22, 2020 19:12
NEW YORK: Exercise bike maker Peloton Interactive Inc Monday announced that it has entered into an agreement to acquire Precor, one of the largest global commercial fitness equipment providers with a significant US manufacturing presence, in a transaction valued at $420 million.
Dec 17, 2020 17:12
NEW DELHI: Wellversed, which lays claim to being India’s first full-stack nutrition company, has acquired Sportfit, a fitness coaching company that enables health outcomes through physical activities and diet counseling.
Nov 25, 2020 18:11
NEW DELHI: Sports and fitness nutrition brand MuscleBlaze has roped in actor and martial artist Vidyut Jammwal as their brand ambassador for the next two years. Along with endorsing the brand’s range of products, Vidyut will be seen promoting fitness in the country with the help of MuscleBlaze.
Oct 30, 2020 17:10
NEW DELHI: Former Indian all-rounder and World Cup winner Yuvraj Singh has invested in India’s first full-stack nutrition brand, Wellversed. The all-rounder will also come on board as brand ambassador for 3 years and will be closely working with the founding team to scale the business. With this round of funding, the nutrition-based healthcare startup has achieved a valuation of close to Rs 1 billion.
Oct 21, 2020 16:10
KOCHI: Kerala Blasters FC has announced its association with Haeal, a leading healthcare wellness brand, as their Official Sponsor for the upcoming season of the Hero Indian Super League.
Oct 14, 2020 20:10
BENGALURU-BASED ONLINE FITNESS startup TREAD has raised its maiden round of funding of $1.1M from a clutch of reputable entrepreneurs, super angels and pre-seed funds.
Oct 08, 2020 16:10
SAN FRANCISCO: W2O, an independent provider of analytics-driven, technology-enabled marketing and communications solutions, has acquired entertainment and influencer marketing agency starpower.