KOCHI: Kerala Blasters FC announced an extension with BodyFirst as the team’s official Nutrition Partner for the upcoming season of the Hero Indian Super League. 

BodyFirst, a family wellness and sports nutrition company based in Mumbai, aims to make India nutritionally efficient with its "vegetarian, clean, safe, and qualified products that are formulated with clinically studied and researched ingredients".

Sep 16, 2022 15:09
BENGALURU: Health food platform EatFit, housed under Curefoods, has launched a TVC with Varun Dhawan and Mithila Palkar that urges users to upgrade to delicious, nutritious, and quality food with EatFit. 
Sep 13, 2022 21:09
NEW DELHI: Modicare Limited has launched a new product line in its wellness portfolio - Well Sports.  As per the company, the new range addresses the three key principles of sports nutrition - fueling, hydration and recovery through its range of products. 
Sep 07, 2022 19:09
NEW DELHI: Online fitness and nutrition platform and community Fittr has kicked off the 17th edition of its flagship Transformation Challenge (TC 17).  A diverse and inclusive fitness initiative, TC17 will encourage people to become a fitter and healthier version of themselves. 
Sep 05, 2022 23:09
MUMBAI: Demonstrating confidence in the technology-driven fan engagement business of Stepathlon, marquee investors, including serial technology investor Josh Liberman, former IMG global president, Michael Dolan, executive vice-chairman and founder of Perform and DAZN, John Gleasure, and former chairman of LVMH Asia Pac and chairman of Turmeric Capital, Ravi Thakran have participated in a fresh round of capital raise by the
Aug 16, 2022 18:08
BENGALURU: Indian cloud kitchens operator Curefoods has announced partnerships for its brands EatFit and CakeZone, with various consumer-facing content platforms like Shark Tank, Big Boss and FIFA Digital.
Aug 12, 2022 08:08
MUMBAI: Sports nutrition supplements start-up BUILD has collaborated with actor Tiger Shroff to launch a customised new series of health supplements. Through this strategic partnership, Tiger’s brand PROWL forays into the health and nutrition category. 
Aug 10, 2022 15:08
MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, has announced the launch of the Hypervolt Go 2, in India.  The Hypervolt Go 2 offers noticeable upgrades over the original handheld massage gun, the Hypervolt Go.
Aug 02, 2022 17:08
Manchester City has renewed its partnership with sports drink and nutrition brand Gatorade. The new deal, which runs until 2025, will see the world’s number one sports drink brand continue as the Official Sports Nutrition Partner of both the men’s and women’s teams.  City’s partnership with Gatorade began in 2017 and extended to include the women’s team in 2019.
Aug 01, 2022 16:08
MUMBAI: Connected lifestyle brand Noise has roped in actor Vaani Kapoor as the face of its upcoming X-Fit series smartwatch in India, Noise X-Fit 2. 
Jul 21, 2022 17:07
BENGALURU: Health food platform EatFit, housed under Curefoods, has announced its partnership with ICC for the upcoming Men’s T20 World Cup.  EatFit will be ICC’s official online food partner. Through this collaboration, EatFit aims to convey its ethos and the message of healthy food eating to a larger global audience.