Advertising

Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly. 

May 03, 2019 17:05
MUMBAI: The cricket fever in India is at its peak with the Indian Premier League 2019 approaching its finale. The number of people watching the series is consistent since the season started, and so is the heavy advertising by brands. Ahead of the finals, YouGov asked respondents on a week-on-week basis, who according to them will win IPL 2019 and which brands to they recall advertising the most in this season.
May 03, 2019 16:05
MUMBAI: German sportswear and lifestyle brand Puma has announced their latest brand ambassador for India - Sara Ali Khan.
Apr 30, 2019 15:04
MUMBAI: Repeated exposure to alcohol advertising in sport - either at venues or during media coverage of matches - can have long-term effects on drinking attitudes, according to a new international study.
Apr 25, 2019 16:04
LONDON: DAZN Media, the global media partnerships, sponsorship and advertising entity of DAZN Group, has unveiled Wednesday, in association with integrated advertising platform, Adform, and Opta, its suite of dynamic creative assets for brands, ‘DAZN Dynamics’, the first proposition since the new business entity was launched in March this year.
Apr 22, 2019 17:04
MUMBAI: The Star Re.Imagine Awards - recognizing creativity and innovation in the use of integrated media in advertising during the Indian Premier League – is back "in a bigger and better avatar".
Apr 17, 2019 16:04
BENGALURU: Riding high on the ongoing T20 fever this season, Max Life Insurance, one of India’s leading life insurers, Wednesday unveiled its latest ad campaign announcing its official life insurance partnership with Royal Challengers Bangalore.
Apr 16, 2019 14:04
MADRID: Interregional Sports Group (ISG) has agreed a three-season deal with MediaPro to acquire the rights for virtual perimeter and virtual goal-side advertising from high-profile games in LaLiga. The package of 53 games will all feature either FC Barcelona, Real Madrid or Atletico Madrid with multi packaged geo-targeted broadcast feeds being distributed around the world.
Apr 12, 2019 16:04
MUMBAI: Star India-owned OTT platform Hotstar has appointed Ankit Desai as vice-president - digital sales strategy. Desai joins Hotstar from Indian FMCG major Marico, where he was head - media & digital marketing, India & Global Centre of Excellence, a role he held for eight years. Prior to this, Desai worked in marketing, communication and brand management for NDTV Imagine.
Apr 09, 2019 16:04
CHICAGO: Gatorade, the world's No.1 sports drink, has premiered its 2019 international campaign "Make Them Sweat," which features five-time Ballon d'Or winner and four-time UEFA Champions League winner, Leo Messi, and Manchester City FC star forward, Gabriel Jesus.
Apr 04, 2019 15:04
MUMBAI: Star India’s video streaming platform Hotstar is bringing #KoiYaarNahiFar, an exciting story about the VIVO IPL 2019 campaign. #KoiYaarNahiFar has been conceptualized and created by the DDB Mudra Group.