MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 6, which has analysed data from the first 48 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Advertising
Mar 28, 2019 12:03
MUMBAI: The official fantasy cricket partner of the IPL 2019, Dream11 recently launched its integrated marketing campaign ‘Ye Game Hai Mahaan’.
Mar 28, 2019 11:03
MUMBAI: The World Federation of Advertisers (WFA) announced Tuesday a new leadership team by electing Mastercard CMO Raja Rajamannar as its new president till 2021. He will be given the option to extend for another two years at the end of his original tenure.
Mar 26, 2019 13:03
BENGALURU: Global marketing agency Lowe Lintas has secured the creative mandate rights for Cricbuzz, the Times-owned cricket-exclusive website and app. The Bangalore office of the agency will handle the account as Cricbuzz’s headquarters are in the southern city.
Mar 26, 2019 11:03
MUMBAI: Global professional networking platform LinkedIn has made live its #InItTogether promotional campaign on television during the IPL 2019 for the second year in a row during the cash-rich competition.
Mar 22, 2019 14:03
In a wide ranging and extensive interaction with SportzPower conducted just ahead of the March 20 announcement of The Walt Disney Company closing its $71.3 billion acquisition of 21st Century Fox, SANJAY GUPTA, managing director of Star India, offers a detailed overview of the critical role sports plays in the business of India’s largest broadcast network.
Mar 20, 2019 15:03
GURUGRAM: Marketing agency DCMN has been named as the official media and communications partner of FanFight, an Indian fantasy sports start-up founded by Akhil Suhag and based out of Hyderabad.
DCMN will focus on brand building/recall and performance (in terms of ROI and downloads) for the company. FanFight will be launching a pan-India campaign during the IPL and the Cricket World Cup 2019 tournaments.
Mar 19, 2019 16:03
MUMBAI: So much for all the talk that competition for advertising rupees from the upcoming general elections would make it especially tough for Star India to meet its revenue targets for this year's Indian Premier League.
Mar 15, 2019 16:03
MUMBAI: Star India, the official broadcasters of the Indian Premier League (IPL) competition, have approached the Board of Control for Cricket in India (BCCI) for permission to display advertisements related to the general elections during the tournament, Times of India reports.
Mar 15, 2019 12:03
MUMBAI: Dream11, India’s largest online fantasy sports and gaming platform, has appointed city-based creative agency Tilt Brand Solutions to build its communication programme for the upcoming Indian Premier League (IPL) 2019 season.
Mar 14, 2019 07:03
LONDON: Digital sports network DAZN Group announced Wednesday that DAZN Media is to be the new entity responsible for global media partnerships, as sponsorship and advertising is introduced on the sport streaming service.