Data Analytics

Jun 27, 2022 04:06
June 24: A new study shows younger viewers are following more sport than older counterparts, but with a heavy preference towards streaming and mobile experiences, including fantasy games. In contrast to the received wisdom that younger viewers are losing interest in sport, a new global report finds that the Millennial and Gen Z generations are following more competitions than Gen X and Boomers.
Jun 27, 2022 04:06
NEW YORK: In anticipation of Title IX’s 50th anniversary on Thursday, June 23, Getty Images has released a report focused on the importance of equal gender representations in sport marketing and advertising. 
May 19, 2022 20:05
MUMBAI: The Indian Premier League is to revert to its original 8pm match start time from the 2023 season, And the Board of Control for Cricket in India has reportedly informed potential bidders at the upcoming IPL media rights auction of its decision. Now this is one diktat of the BCCI  that SportzPower is fully on board with.
May 18, 2022 16:05
MUMBAI: Kantar Marketplace, Kantar's market research platform, has announced Link AI for Digital, an AI-powered ad testing solution specifically for digital ad formats. Link AI for Digital is a creative effectiveness solution that predicts a digital ad’s in-market performance within 15 minutes, Kantar Marketplace asserts.
May 17, 2022 15:05
MUMBAI: TAM Sports has released its seventh update of the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 57 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
May 17, 2022 10:05
MUMBAI: The Broadcast Audience Research Council India has appointed Bavan Matthews as head of People Operations and Ashish Gupta as BARC's chief financial officer. Matthews joined the audience measurement body in March, e4m reports. Prior to BARC, he was with Kantar South Asia as a human resource business partner. 
May 12, 2022 09:05
18-TIME NBA ALL-STAR LEBRON JAMES IS THE highest-paid athlete in the world, as per US sports business platform Sportico's 'World's Highest-Paid Athletes' rankings for 2022.
May 11, 2022 21:05
KOCHI: The largest contributing market to LaLiga viewership on Viacom18 in India is Kerala, with a 23% viewership contribution. Within the south cluster, 42% of the audience tune-ins for the live matches come from Kerala market as well.  There were no answers provided however, to the key question of the actual numbers from which the percentages mentioned were calculated.       
May 11, 2022 21:05
MUMBAI: TAM Sports has released its first update of the TAM Sports-IPL 15 Celebrity Endorsement Report, which has analysed data from the first 39 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
May 09, 2022 22:05
MUMBAI: TAM Sports has released its sixth update of the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 48 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.