NEW YORK: Niantic, the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) have launched NBA All-World, a free-to-play officially licensed geolocation augmented reality basketball game where players can find, challenge, and compete against today’s NBA ballers in their neighborhoods, then recruit them to their team before proving themselves on the court.  

NBA All-World extends the world of basketball into new augmented reality territory and is free to play globally on the App Store and Google Play.

Jan 16, 2023 19:01
BENGALURU: Headstart Arena India (HAI) has successfully completed its inaugural Indian National Basketball League (INBL) 5x5 season. INBL 2022 was played across three rounds of league action in three different venues - Kochi, Pune and Delhi - before making their way to the playoff and finals in Bengaluru. 
Dec 15, 2022 19:12
NEW YORK: The NBA Wednesday announced “Pass the Rock”, a new NBA Entertainment original multi-part series, will stream exclusively on the NBA App beginning Thursday.   The series will provide fans throughout the season behind-the-scenes access to the next generation of NBA stars as they prepare their minds and bodies for competition, establish themselves as leaders and spend time with friends and family.
Dec 13, 2022 19:12
NEW YORK: NBA Entertainment, the marketing and production arm of the National Basketball Association, has retained Horizon Sports & Experiences (HS&E) to support the league's global market expansion.  
Nov 18, 2022 20:11
MUMBAI: Culver Max Entertainment (aka Sony Pictures Networks India) has reportedly bagged the media rights to showcase India's tour of Bangladesh.  Although not officially announced, the development was separately reported by two media platforms. Featuring two Tests and three ODIs, the series will be held from the 4th to the 26th of December. 
Nov 18, 2022 20:11
MADRID: Dream Sports-owned digital sports platform FanCode has secured media rights for Spain's Association of Basketball Clubs (acb) competitions - the Endesa Super Cup, Endesa League and Copa del Rey, in India and the Indian subcontinent for the next two seasons, 2022-23 and 2023 -24.
Nov 15, 2022 18:11
NEW YORK: Sportswear brand Puma, and Foot Locker, the New York-based specialty athletic retailer, Monday announced an expanded partnership, underscored by a focus on basketball and the creation of exclusive product collections that meet the demands of this growing next-generation market segment. 
Nov 09, 2022 18:11
MUMBAI: Viacom18 Sports has launched its 2022-23 NBA season ad campaign, ‘Morning Time Is Baller Timev’, headlined by Bollywood superstar Ranveer Singh.
Nov 03, 2022 16:11
NEW YORK: Prime Video and Overtime Elite (OTE) Thursday announced a multiyear agreement for exclusive global streaming rights to 20 live games per season for the next three seasons, beginning November 4, making Amazon's OTT platform OTE’s first global media rights partner. 
Nov 01, 2022 17:11
LOS ANGELES: Globant, a digitally native company, Monday announced a multi-year partnership with the LA Clippers to help integrate the digital road map for Intuit Dome, the NBA team's new home opening in Inglewood in 2024.  The technologically advanced and basketball-obsessed arena, entertainment venue, and outdoor plaza will deliver a uniquely intimate and intense experience.
Oct 28, 2022 16:10
NEW YORK: The National Basketball Association (NBA) Thursday announced that Tammy Henault has been named chief marketing officer of the NBA.   Henault, the current senior vice president, Marketing, Streaming of Paramount+, will report to NBA deputy commissioner and chief operating officer Mark Tatum. She will officially join the league on November 21.