Hotstar appoints digital sales strategy head

MUMBAI: Star India-owned OTT platform Hotstar has appointed Ankit Desai as vice-president - digital sales strategy.

Desai joins Hotstar from Indian FMCG major Marico, where he was head - media & digital marketing, India & Global Centre of Excellence, a role he held for eight years.

Prior to this, Desai worked in marketing, communication and brand management for NDTV Imagine.