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CVC mandates agency to select name for Ahmedabad IPL team: Report

SportzPower Team

Jan 21, 2022 14:01

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MUMBAI: CVC Capital Partners, owner of the new Indian Premier League franchise based out of Ahmedabad, has reportedly hired an agency to suggest a suitable name for the team ahead of the 2022 edition of the IPL.

Vector agency has been mandated to choose a name based on the "heritage of Gujarat", Cricbuzz reports.

Jan 21, 2022 13:01

SI Swim announces gender equity ad initiative

NEW YORK: The Sports Illustrated Swimsuit Issue announced Thursday that going forward, it will only feature ads from brands that show a commitment to supporting gender equality and women's empowerment, as it continues to try and cast off its decades-old reputation as a sexy swimwear magazine.

Jan 21, 2022 11:01

Sony launches new campaign 'WWE Superstars with Rana Daggubati'

MUMBAI: To celebrate the fandom of WWE in India, Sony Sports Networks launches its new campaign, ‘WWE Superstars with Rana Daggubati’ that showcases the untold stories and heroics of WWE Superstars.

Jan 21, 2022 10:01

Virat's social media power will ensure brands stay invested

"THE INEVITABLE CAME A BIT EARLY." That was PTI on Virat Kohli's decision last Saturday to quit as India's Test captain, a day after his team failed to do what no Indian team before had managed in South Africa. Win a Test series against the Rainbow Nation.

Jan 20, 2022 11:01

Fintech firm slice seals 3-yr deal as Mumbai Indians principal sponsor

MUMBAI: Fintech firm slice, which terms itself India's leading credit card challenger, Thursday announced a three-year partnership as principal sponsor of Reliance Industries Ltd-owned Indian Premier League franchise Mumbai Indians. Financial terms were not disclosed.

Jan 18, 2022 19:01

TCS new title sponsor & tech partner of Toronto Waterfront Marathon

TORONTO: Tata Consultancy Services has partnered with Canada Running Series (CRS) to become the new title sponsor (replacing Scotiabank) and official IT services and technology consulting partner of the Toronto Waterfront Marathon and Virtual Race through November 2026. The Toronto Waterfront Marathon will be returning in the fall for the first time in three years.

Jan 18, 2022 17:01

Nazara Technologies to acquire 55% stake in ad-tech firm Datawrkz

MUMBAI: Sports media company Nazara Technologies has entered an agreement to acquire 55% controlling stake in programmatic advertising and monetisation company Datawrkz, for a total consideration of upto Rs 124 crore, valuing the company at Rs 255 cr.

Jan 17, 2022 18:01

Vodafone nets 5-yr deal as Wimbledon 'Connectivity Partner'

LONDON: UK-based telecommunications giant Vodafone has announced a five-year partnership with Wimbledon as Official Connectivity Partner of The Championships and The All England Lawn Tennis & Croquet Club. While financial terms were not disclosed, UK's The Guardian reported it as a ‘multimillion pound’ deal.

Jan 13, 2022 19:01

OR Esports onboards KFC India as official partner

NEW DELHI: OR Esports has announced KFC India as the team’s ‘Winner Winner Chicken Dinner’ (WWCD) sponsor for 2022. As sponsors, KFC would support streaming of gaming events and provide jerseys for players.

Jan 13, 2022 19:01

Formula E renews with DHL ahead of 2022 season flag-off

LONDON: Formula E and DHL have renewed their partnership and joint commitment to promoting e-mobility, smart cities and low-carbon lifestyles.

Jan 11, 2022 17:01

Playfly Sports acquires Premier Partnerships

Playfly Sports acquires sponsorship sales agency Premier Partnerships

PHILADELPHIA: Full-service sports marketing company Playfly Sports has announced the acquisition of sponsorship sales agency Premier Partnerships.

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