STAMFORD, Conn.: JBL Wednesday welcomed new talent to its growing roster of NBA players and teams. Continuing to cultivate the brand’s long-standing relationship with basketball, JBL has identified players who bring the most to their game to create dynamic partnerships that elevate the consumer experience by intersecting sports, music, culture and gaming.
Feb 25, 2021 12:02
MUMBAI: Star India-controlled Mashal Sports Pvt Ltd (Mashal), founder and commercial rights holder for the Pro Kabaddi League, is set to conduct an open market media rights auction for 5 seasons (Season 8 – Season 12) of PKL to be held during 2021 – 2025.
Feb 24, 2021 16:02
MUMBAI: Herbalife Nutrition has announced the renewal of contract with Indian cricketer and captain of the India national team Virat Kohli, for the year 2021. Herbalife Nutrition will continue to work closely with Kohli to promote nutrition and wellness as a basis for high-quality sports performance.
Feb 24, 2021 15:02
BENGALURU: Levi’s has announced a strategic partnership with actor Deepika Padukone. She will be seen spearheading the new campaign focused on an all-new range of fashion fits from Levi’s.
Feb 24, 2021 13:02
NEW YORK: PepsiCo has launched a new global football campaign in support of the UEFA Champions League partnership across Men's and Women's leagues, bringing together an impressive lineup of the world's best footballers, expanding its roster led Leo Messi and world champion Paul Pogba, with two new additions to the squad: Borussia Dortmund sensation Jadon Sancho, and UEFA Women's Champions League winner Shanice van de Sanden
Feb 24, 2021 12:02
MUMBAI: TAM Sports, the sports research division of TAM Media Research will turn pink starting Wednesday (24th Feb) afternoon, commemorating the pink ball Test Match between India and England in Ahmedabad, Gujarat.
Feb 23, 2021 19:02
LOS ANGELES: Monster Energy has been announced as the official energy drink of the BIG3. As the BIG3 prepares to return for its fourth season, fans will notice a series of enhancements to the league thanks to this new partnership with Monster Energy. This is the BIG3’s first partnership in the energy drink category.
Feb 23, 2021 18:02
MUMBAI: Unacademy has signed a strategic partnership with cricket legend Sachin Tendulkar. The Master Blaster has picked up a small stake in the edtech company and will also serve as its brand ambassador.
Feb 16, 2021 15:02
MUMBAI: The Indian advertising industry is expected to see recovery in 2021 with ad investments estimated to reach Rs 80,123 crore (Rs 801.230 billion), which is a 23.2% growth over 2020 and 3.35% growth over 2019 ad expenditure of Rs 82,9040 crore (Rs 829.040 billion). These are the findings of the 2021 edition of the GroupM futures report ‘This Year, Next Year’ (TYNY).
Feb 12, 2021 19:02
LONDON: Discovery Inc. and Snap Inc. have announced a new content and advertising partnership around the world’s greatest sporting event to bring the Olympic Games to a new generation of fans. The collaboration will showcase the best of discovery+ and Eurosport’s Olympic Games content and coverage, shared through a new Eurosport Olympics daily Show on Snapchat’s Discover platform.
Feb 12, 2021 18:02
LONDON: The England and Wales Cricket Board has announced a new, multi-year partnership with online used car marketplace Cinch, which will become principal partner to England cricket from May, when its current four-decade+ deal with NatWest ends.