Advertising

LONDON: TGI Sport has announced a long-term partnership with The Football Association [The FA] to deploy Parallel Ads for Emirates FA Cup matches at Wembley, the home of English football.

Parallel Ads allows The FA and their partners to maximise their brand value, by providing four commercial feeds to reach a global audience with customized regional messaging at the FA Cup semi-finals, finals and the Community Shield.

Sep 26, 2022 10:09
MUMBAI: With the ICC T20 Men’s World Cup just around the corner, Thums Up, Coca-Cola India’s first billion-dollar homegrown brand, has unveiled a new ‘StumpCam’ campaign to provide audiences with exclusive access to match footage and content.  Thums Up will be adopting a digital-first, multi-tech marketing approach to drive consumer engagement for the content-led campaign.
Sep 16, 2022 16:09
LONDON: TGI Sport, the global sports technology, media, and marketing company, has acquired virtual media solutions provider Interregional Sports Group (ISG), the company announced Friday. 
Sep 16, 2022 15:09
BENGALURU: Health food platform EatFit, housed under Curefoods, has launched a TVC with Varun Dhawan and Mithila Palkar that urges users to upgrade to delicious, nutritious, and quality food with EatFit. 
Sep 16, 2022 14:09
NEW DELHI: Smart accessories brand Gizmore Thursday unveiled a new campaign for its smartwatches.  The campaign stars brand ambassador Dinesh Karthik, aka DK. The campaign has a motivational message and urges people to focus on the end goals with the tagline "Finisher ban ke dikha".
Sep 16, 2022 13:09
Budweiser, part of the AB InBev family of brands, Thursday debuted a global rallying-cry for FIFA World Cup fans: “The World is Yours to Take.” In partnership with international football icons Lionel Messi, Neymar Jr., and Raheem Sterling, Budweiser is launching its Official FIFA World Cup campaign in more than 70 countries, the farthest reach in the brand’s 146-year history.
Sep 16, 2022 11:09
MUMBAI: adidas has signed on Aryan Khan, son of "Bollywood badshah" Shah Rukh Khan, to endorse the German sportswear giant's newly launched adidas Originals NMD_V3 line of shoes.
Sep 14, 2022 11:09
MUMBAI: Virat Kohli has hit another social media milestone, becoming the first cricketer to reach 50 million followers on micro-blogging social media platform Twitter.
Sep 13, 2022 22:09
INDORE: The Madhya Pradesh High Court has dismissed a public interest litigation (PIL) seeking a ban on the promotion of online gaming apps by cricketers M S Dhoni, Virat Kohli and Rohit Sharma and Bollywood superstar Shah Rukh Khan.  Online gaming is "not banned or prohibited" in the state and whether to play these mobile-based games or not was a matter of "self-restriction", the court ruled.
Sep 02, 2022 17:09
NEW DELHI: PokerBaazi.com, India's biggest poker platform, Friday announced the launch of two new brand films in continuation to the “You Hold the Cards” campaign. 
Aug 30, 2022 19:08
MUMBAI: Goldmedal Electricals has announced that it is an associate gold sponsor of the ongoing Asia Cup 2022. The Goldmedal Electricals brand will enjoy a prominent presence on the ground as part of this association. Along with a presence on the pitch map, the brand will also be visible on the perimeter boards, the sight screen, and various presentation backdrops.