Advertising

Jun 27, 2022 17:06
LONDON: World Rugby and Canon have announced an extension of their association that will see the leading technology brand become a Worldwide Partner of Women's Rugby World Cup 2021 in New Zealand and Official Imaging Supplier of Rugby World Cup 2023 in France.
Jun 27, 2022 13:06
MUMBAI: Online skill gaming platform RummyCircle Monday announced the launch of two new TVCs featuring its brand ambassador and Bollywood superstar Hrithik Roshan.  The new TVCs are built on brand’s “Raho Ek Kadam Aage” campaign, highlighting the company’s vision to redefine online rummy and skill gaming in India. The new ads are based on overcoming the challenges in life.
May 19, 2022 20:05
MUMBAI: The Indian Premier League is to revert to its original 8pm match start time from the 2023 season, And the Board of Control for Cricket in India has reportedly informed potential bidders at the upcoming IPL media rights auction of its decision. Now this is one diktat of the BCCI  that SportzPower is fully on board with.
May 19, 2022 11:05
NEW DELHI: In an effort to augment its gaming content creation, game streaming and eSports platform Rooter  has teamed up with Indian cricketer Riyan Parag. The collaboration will bring Riyan as a content creator on Rooter’s platform.
May 19, 2022 11:05
NEW DELHI: Esports firm Chemin Esports has appointed Himanshu Chandnani as its marketing & talent consultant. Chandnani’s role at Chemin will mainly revolve around conceptualizing brand-building initiatives, creating new video IPs, planning the social media content calendar, and grooming Chemin’s talent.
May 18, 2022 16:05
MUMBAI: Kantar Marketplace, Kantar's market research platform, has announced Link AI for Digital, an AI-powered ad testing solution specifically for digital ad formats. Link AI for Digital is a creative effectiveness solution that predicts a digital ad’s in-market performance within 15 minutes, Kantar Marketplace asserts.
May 17, 2022 16:05
MUMBAI: Sony Sports Network has launched its new campaign for cricket that provides them a chance to celebrate India’s favorite game in 2022.  The sports network launched the first of three films this week, which is a part of their campaign titled ‘Non-Stop cricket on Sony Sports Network’ on its channels and social media platforms.
May 17, 2022 15:05
NEW DELHI: Gizmore announced Tuesday the appointment of cricketer Dinesh Karthik as the Indian smart accessories, fitness gear and home audio brand's ambassador.  As a part of the collaboration, the wicket-keeper batsman will be seen in an integrated campaign promoting the fitness and audio range of the Gizmore and expanding its consumer connect.
May 17, 2022 15:05
MUMBAI: TAM Sports has released its seventh update of the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 57 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
May 17, 2022 10:05
MUMBAI: The Broadcast Audience Research Council India has appointed Bavan Matthews as head of People Operations and Ashish Gupta as BARC's chief financial officer. Matthews joined the audience measurement body in March, e4m reports. Prior to BARC, he was with Kantar South Asia as a human resource business partner.