COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jul 23, 2021 19:07
GAYDON, United Kingdom: Jaguar Land Rover has officially confirmed Jaguar Racing’s long-term future to the Gen3 era of the ABB FIA Formula E World Championship – set to commence in the 2022/23 season.
Jul 21, 2021 19:07
NEW YORK: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting, and business solutions organization, announced that it has signed an eight-year contract with New York Road Runners (NYRR) to extend its title and technology sponsorship of the TCS New York City Marathon through 2029.
Jul 21, 2021 16:07
MUMBAI: Netflix Inc has confirmed plans to expand beyond its core proposition as a movie and TV streaming service into video gaming. In a letter to investors, the streaming video pioneer formally announced that they were going to expand into gaming, with mobile games as their first port of entry.
Jul 19, 2021 16:07
BENGALURU: Puma India has roped in Prabhdeep S Bedi as director and head of D2C eCommerce.  In this role, Bedi will further accelerate Puma India’s digital transformation journey and will be responsible for leading the D2C eCommerce business and the entire value chain of operations, cataloguing, technology, account management and customer experience. 
Jul 14, 2021 20:07
LONDON: The iconic name of Alfa Romeo will remain in Formula 1 beyond this season, after the famous Italian marque announced a multi-year agreement with Sauber which will have “yearly assessments”…
Jul 09, 2021 19:07
TOKYO: Whilst spectators may not be able to attend Tokyo 2020 in person, fans around the world and in Japan will be able to experience the thrill of the Olympic and Paralympic Games Tokyo 2020 thanks to new, innovative technologies.
Jul 07, 2021 20:07
MUMBAI: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, has entered into a strategic partnership with India’s premier OTT streaming platform, SonyLIV, to help create an innovative business model enabled by digital technologies, enhance customer experience, and pave the path to future growth. 
Jul 07, 2021 20:07
HONG KONG: UFC, the world’s premier mixed martial arts organization, and Wednesday announced a long-term partnership that represents the crypto platform’s latest strategic move to connect with mainstream consumers.
Jul 05, 2021 20:07
LONDON: Indian telecom major Tata Communications is enhancing the sports experience of fans with its Virtual Video Assisted Referee (V-VAR) solution. 
Jun 28, 2021 16:06
ST JOHN’S, Antigua: Cricket West Indies (CWI) has announced a new media and data agreement with Stats Perform, the sports content giant becoming CWI’s exclusive partner of official international and domestic cricket data and live stream rights.