COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jan 27, 2023 18:01
NEW YORK: Niantic, the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) have launched NBA All-World, a free-to-play officially licensed geolocation augmented reality basketball game where players can find, challenge, and compete against today’s NBA ballers in their neighborhoods, then recruit them to their team before proving themselves on the court.  
Jan 27, 2023 16:01
NEW DELHI: SMAAASH, a sports-centric digital entertainment company backed by cricketer Sachin Tendulkar, has opened a new center at R Cube Monad Mall in Rajouri, New Delhi.  Flagship games at the new centre include Twilight Bowling & Cricket, Virtual Games, Vending and Arcade Games, Redemption Games, and virtual reality games.   
Jan 25, 2023 15:01
NEW DELHI: Dream Sports, India’s leading sports technology company, Tuesday announced an extended partnership with Khelo India Youth Games (KIYG).  This is the second year of association of Dream Sports as the event’s co-sponsor. 
Jan 24, 2023 07:01
NEW DELHI: Licensed cricket digital collectibles platform Rario Monday announced its partnership with promising youngsters Nitish Rana and Rahul Tewatia to introduce exclusive digital player cards. 
Jan 20, 2023 08:01
LAS VEGAS: UFC, the world’s premier mixed martial arts organization, and U.S. Integrity, a leading technology-driven sports wagering monitoring company, Thursday announced an agreement in which U.S. Integrity will become the official integrity service for UFC, capable of identifying and analyzing unusual wagering activity as indicative of possible integrity concerns. 
Jan 16, 2023 18:01
BENGALURU: Fastrack, which lays claim to being India’s largest youth and accessories brand, has ventured into the "affordable" smart wearable segment with the launch of the new, ‘Reflex Beat+’.  The new smart watch with 1.69” UltraVu Display and 60 Multi-sports mode along with a line-up of utility features is now exclusively available on Amazon Fashion.
Jan 13, 2023 18:01
A total of 11 teams, with 22 cars in the fray, will participate in Round 4 of the ABB FIA Formula E World Championship to be held in Hyderabad on February 11. Hyderabad is among four new locations added onto the 2023 grid alongside Cape Town, South Africa, Sao Paulo, Brazil and Portland in Orgeon, US.
Jan 13, 2023 17:01
NEW DELHI: Technology brand Compaq, having established itself in the Indian advanced smart TV domain, has now entered the smartwatch segment with QWatch.  This is the first time Compaq has entered into the wearable technology segment. Compaq smart watches will be exclusively available on e-retail platform Amazon from 14 January onwards.
Jan 13, 2023 17:01
NEW DELHI: Cricket NFT platform Rario has onboarded Shivam Dube and Ravi Bishnoi to launch exclusive digital player cards for the young cricketers. The duo join players like Sachin Tendulkar, Rishabh Pant, Virendra Sehwag, Aaron Finch, Faf du Plessis, Dinesh Kartik, Ishant Sharma, Cheteshwar Pujara, Arshdeep Singh, Axar Patel, and many more whose exclusive digital player cards are available exclusively on Rario.
Jan 10, 2023 19:01
Tennis legend Rafael Nadal will become a new team owner in the UIM E1 World Championship, the world’s first all-electric raceboat championship. The 22-time Grand Slam champion will enter his own team for the inaugural season, which is set to get underway later this year.