COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Sep 27, 2022 15:09
NEW YORK: HCLTech, a leading global technology company, Tuesday announced it has been named an Official Cornerstone Partner of MetLife Stadium and the official digital transformation partner of the New York Giants, New York Jets and MetLife Stadium. 
Sep 27, 2022 15:09
LONDON: TGI Sport has acquired Sportseen, a leading rights buying and digital advertising sales firm, the company announced Monday.  The deal is the third in a recent series that establishes TGI Sport as the industry leader in experience, resources, and capabilities around the virtual, digital, and LED advertising marketplace.  TGI Sport is owned jointly by Bruin Capital and Quadrant Private Equity. 
Sep 27, 2022 14:09
LONDON: TGI Sport has announced a long-term partnership with The Football Association [The FA] to deploy Parallel Ads for Emirates FA Cup matches at Wembley, the home of English football.
Sep 26, 2022 16:09
MUMBAI: Dream Sports has announced the appointment of Dr Anantha Sundararajan as their chief data officer (CDO). 
Sep 23, 2022 06:09
NEW YORK: TGI Sport announced Thursday it had agreed terms to acquire Brand Brigade, an advertising technology company specializing in virtual advertising and product placement. 
Sep 20, 2022 15:09
GURUGRAM: Pro Kabaddi League team Haryana Steelers, ahead of the 2022-23 season, announced that performance intelligence platform ATIUM Sports had come on board as technology partners. 
Sep 16, 2022 16:09
LONDON: TGI Sport, the global sports technology, media, and marketing company, has acquired virtual media solutions provider Interregional Sports Group (ISG), the company announced Friday. 
Sep 15, 2022 01:09
MUMBAI: Capgemini Wednesday announced its partnership with the Indian Rugby Football Union (IRFU) in support of India’s Rugby 7s teams. 
Sep 07, 2022 19:09
MUMBAI: Virat Kohli-backed mobile and skill gaming platform MPL has launched a Bug Bounty program with the aim of strengthening the security of the users and continuing to provide a safe and fair gameplay environment. 
Sep 07, 2022 19:09
NEW DELHI: Online fitness and nutrition platform and community Fittr has kicked off the 17th edition of its flagship Transformation Challenge (TC 17).  A diverse and inclusive fitness initiative, TC17 will encourage people to become a fitter and healthier version of themselves.