NEW YORK: Football superstar Lionel Messi has agreed to become the new face of American watch brand Jacob and Co. in a three-year deal, US news agency National Jeweller reports.
Messi was spotted sporting their watch as he collected his fifth Golden Boot award recently. Now, he will team up with the brand for an…
NEW YORK: ESPN+, the premium multi-sport, direct-to-consumer video service from The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment and ESPN, announced that 568,000 fans had tuned online on its first ever UFC Fight Night live stream on Friday and Saturday. This is a record for ESPN+ across all events since…
NEW DELHI: RuPay, the flagship product of National Payments Corporation of India, has acquired the title sponsorship rights of India’s newest franchise-based sports league, the Pro Volleyball League, that is set to start on 2nd February.
Conceived to fulfil the vision of the Reserve Bank of India (RBI) of offering a domestic…
DUBAI: Indian cricket captain Virat Kohli created history on Tuesday by becoming the first player to win all the three individual honours at the annual ICC Awards.
LONDON: Premier League giants Arsenal announced recently that it will be investing in London-based start-up ‘I Like That’ founded by Sam Mohammadi through the Arsenal Innovation Lab, which was founded by the club in 2017. I Like That delivers secure and seamless e-commerce within sports content. On Arsenal.com for instance, a fan can…
NEW YORK: Global sport brand Puma and Maybelline New York, the No. 1 international makeup brand, announced their collaboration to launch their first-ever Puma x Maybelline special-edition collection which fuses beauty, fashion and sport into one high-performance, street style-inspired makeup collection.
TOKYO: Mahindra Racing, the team representing India in the ABB FIA Formula E Championships, has expanded its agreement with Japanese technology firm Renesas Electronics, naming it its official technical partner for the remainder of the fifth season.
Since the technology partnership began in November 2017, Renesas has…
MUMBAI: Kenya’s Cosmas Lagat and Ethiopia’s Worknesh Alemu upset the odds to triumph at the Tata Mumbai Marathon 2019, winning in 2:09:15 and 2:25.45 respectively.
Both marks were the second fastest winning times in the history of the IAAF Gold Label Road Race, the pair taking first prize cheques of $45,000 in India’s richest…
MUMBAI: The National Basketball Association (NBA) Monday announced that NBA champion Rashard Lewis will visit India from January 26-29 to engage with fans.
MUMBAI: When Gaja Capital, the city-based private equity firm, provided funding Rs 650 million to SportzVillage, the sports and fitness education venture back in October 2015, little did it know that it would play a part in changing the landscape of amateur sport in India.