LONDON: Lagardère Sports, one of the world’s leading sports marketing agency, announced Tuesday that it has signed a multi-year partnership with Riot Games, the owner of the hot-selling eSports property, the League of Legends European Championship (LEC). The strategic partnership is centered around the commercialisation of the newly…
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Jan 19, 2019 15:01
After Dinnage, top BBC executive rejects Premier League CEO offer
LONDON: The Premier League’s woes of searching for a new CEO to replace Richard Scudamore continue.
Tim Davie, CEO of BBC's commercial division, is the second person after Animal Planet global head Susanna Dinnage to turn down the sporting competition’s offer for its top job.
Davie is said to be the league’s second…
Jan 19, 2019 14:01
Sony localizes NBA’s ‘This is Why We Play’ promotional campaign
MUMBAI: Sony Pictures Networks India (SPNI), the official broadcasters of the NBA in the country, have launched the league’s global promotional campaign ‘This is Why We Play’ to promote its weekly show ‘Saturday Morning Live’ which is aired at 8.30 am on the Sony Ten 1 and Ten 3 channels.
Sony’s two promos of 33 and 34 seconds…
Jan 19, 2019 14:01
Boost extends grassroots football sponsorship gambit with Chennaiyin FC
CHENNAI: GlaxoSmithKline’s leading health food drinks brand, Boost will be sponsoring the Chennaiyin FC Football Championship that it that is set to commence tentatively on January 28 at the MCC School Ground in Chetpet. The development comes after the brand being associated in the same capacity with Chennaiyin FC’s rivals in the…
Jan 19, 2019 14:01
Record 28 football leagues in profits since FFP debut in 2011: UEFA
ZURICH: UEFA, the apex governing body of European football Friday released a comprehensive 118-page ‘The European Club Footballing Landscape’, the 10th edition of its annual club licensing benchmarking report.
As per the report, UEFA credits the introduction of the ‘Financial Fair Play’ (FFP) rule in 2011 for a record number…
Jan 19, 2019 13:01
1000+ to compete in Bengaluru FC’s Inter-School Soccer Shield
BENGALURU: Indian Super League side Bengaluru FC, also known as The Blues, is hosting the second edition of the BFC Inter-School Soccer Shield with energy drink brand Boost as its presenting sponsor in the city’s Bangalore Football Stadium.
Bigger in scale as compared to the last edition, the Soccer Shield will see 1000+…
Jan 19, 2019 13:01
NBA Academy India Women’s Program set for 2nd edition
MUMBAI: The National Basketball Association (NBA) Friday announced that the second edition of the ‘The NBA Academy India Women’s Program’ will take place from 22-25 January 2019.
24 female prospects ages 17 and under from throughout India will participate in the camp.
1996 Olympic Gold Medalist and Women’s Basketball…
Jan 18, 2019 15:01
IPC mulls action following Malaysia's sporting ban on Israel
MUMBAI: The International Paralympic Committee (IPC) will be holding a meeting in London next week to discuss Malaysia’s ban on Israeli athletes participating in all sporting events hosted in the South East Asian country, which also includes the 2019 World Para Swimming Championships in Kuching in mid-2019.
Jan 18, 2019 15:01
Vinesh Phogat 1st Indian to be nominated for Laureus World Sports Awards
MUMBAI: Indian champion wrestler Vinesh Phogat has created history by becoming the first sportsperson from the country to be nominated for the prestigious Laureus World Sports Awards 2019.
The Asian Games and Commonwealth Games 2018 gold medallist will be competing for the Laureus World Comeback of the Year award featuring the…
Jan 18, 2019 14:01
Uniqlo to open first India store in late 2019, hires CMO
MUMBAI: Japanese fashion and lifestyle retail giant Uniqlo will be launching its operations in India towards the end of the year, Exchange4Media reports.
Its first store will be opened in New Delhi. It has already appointed former senior brand manager of Procter and Gamble (P&G) in China, Shantanu as its India…