NEW YORK: The National Basketball Association (NBA), National Basketball Players Association (NBPA) and 2K, a wholly-owned label of Take-Two Interactive Software Inc. and publisher of the leading global basketball video game NBA 2K, Tuesday announced a multi-year extension of their global licensing agreement.
While financial…
LONDON: The Marylebone Cricket Club (MCC), the owners of Lord’s Cricket Ground, the Home of Cricket have revealed that relevant permissions have been obtained by the Westminster City Council for the construction of two new three-tier stands that are set to replace the existing Compton and Edrich stands.
TOKYO: Japan’s largest e-commerce firm Rakuten Group has announced that it will be introducing the ‘smart stadiums’ concept involving completely cashless payments starting from the first home games of the 2019 season of its two owned teams, Tohoku Golden Eagles in Baseball and Vissel Kobe in football’s J-League. Kobe is where former…
SEOUL: South Korean automobile maker Kia Motors has extended its wide range of sport sponsorship deals, foraying into eSports this time, being named the official partner and title sponsor of the League of Legends European championships (LEC).
As part of an integrated marketing campaign, Kia has launched a new film called ‘…
MUNICH: Germany’s top flight football competition, the Bundesliga has earmarked China as a vital strategic market, as it will be opening a dedicated office for the league’s operations for the first time ever in the country in March 2019.
The development comes three years after German Chancellor Dr. Angela Merkel, China’s…
MUMBAI: Maharashtra CM Devendra Fadnavis has declared that the state government will start a dedicated modern sports academy in partnership with the central government to train sportspersons from the police department so that they can compete at national and global levels, Press Trust of India reports.
Fadnavis was speaking at…
NEW DELHI: The volatile situation in Assam in the wake of statewide protests against the controversial Citizenship Amendment Bill moved by the ruling BJP government at the Centre has scuppered an international boxing tournament that was scheduled to be held in Guwahati from February 5 to 9.
The event has been postponed…
MUMBAI: A new report by Tata Communications examining the commercial transformation of sports identifies 2019 as a defining tipping point for the global sports industry, with digital technology innovation set to kick-start a new era of unprecedented commercial growth for broadcasters, rights holders and sports organisations.
DUBAI: The International Cricket Council (ICC) Wednesday opened an online portal for parties interested in staging World Cup 2019 public screening events.
Accessible at www.cricketworldcup.com/publicscreening, the portal provides a registration gateway and the guidelines, permissions and licence fees for staging a public…
LONDON: Sports data intelligence major Sportradar Wednesday announced the launch of ad:s - a full-service marketing offer for sports betting operators.
The global gaming industry has experienced tremendous growth and is expected to surpass $500 billion in the next five years and Sportradar sees an opportunity wherein…