NEW YORK: Kantar Media’s preliminary estimate of in-game ad expenditures for Super Bowl LIII, subject to revision, is $382 million. This would be the third largest amount in history, trailing only the 2017 and 2018 games.
There was a total of 49 minutes, 45 seconds of national commercial time from paying sponsors, the NFL and…
MUMBAI: Hero Caribbean Premier League franchise St Kitts & Nevis Patriots will be under new ownership for the upcoming CPL.
City Sports, Hong Kong - part of the City Group of companies, bought the franchise from businessmen Uday Nayak and Mohammed Ansari, who owned the team in partnership with the government of St Kitts…
MUMBAI: Hotstar, the Star-India owned OTT platform, has upped the digital co-presenting sponsor rates for the Indian Premier League (IPL) 2019 to Rs 500 million, which is nearly a 60% increase from the last season, Exchange4Media reports.
For some context, it bears noting that in 2017, the likes of Vivo and Maruti had paid Rs …
NEW DELHI: FC Basel Holding AG announced on Wednesday it is taking a minority stake (emphasis ours) in Chennai City FC (CCFC).
According to the deal, FC Basel Holding AG will acquire a 26% stake in the I-League club and will see the Swiss club lend technical expertise and knowledge to their Indian…
MUMBAI: Netflix, the global OTT platform giant confirmed on its Twitter handle on Tuesday that it will be showcasing a special sports documentary on three-time IPL champions Mumbai Indians starting from 1 March 2019.
The Reliance-owned cricket franchise had confirmed Netflix’s plans to do the same in April 2018 with the…
HYDERABAD: The Professional Golf Tour of India (PGTI), the official sanctioning body of professional golf in India, announced Tuesday that the fifth edition of the Golconda Masters Golf Championship in the Telangana capital city will be the first instance of an Indian golf event aligning itself with the Official World Golf Ranking (…
NEW YORK: The Women’s National Basketball Association (WNBA) announced Tuesday that Christin Hedgpeth has been promoted to the role of chief operating officer on a permanent basis, having served in an interim capacity since October 2018 following Ann Rodriguez’s resignation from the post.
Hedgpeth will continue to oversee WNBA…
LONDON: The European Tour has followed the footsteps of the PGA Tour by entering into an agreement with IMG Arena, IMG’s leading sports betting and content hub based out of the United Kingdom.
LONDON: Formula 1 has begun signing its string of renewal deals for the year, announcing that the Azerbaijan Grand Prix in Baku will be part of the annual championship calendar until at least 2023, following an agreement reached with the Baku City Circuit.
The agreement was signed by the Azerbaijan Sports Minister Azad Rahimov…
DOHA: FIFA, the apex governing body of world football, seems to be taking its President Gianni Infantino’s ‘FIFA 2.0 Vision’ strongly, creating an innovative model that will streamline the operational delivery of the 2022 World Cup. It has announced a formation of a joint venture for the same called ‘FIFA World Cup Qatar 2022 LLC’…