MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
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Jun 10, 2021 11:06
LONDODN: World Rugby has announced details of a transformative five-year partnership with Mastercard to accelerate the development of Women in Rugby, which will supercharge the international federation’s ambitious "Accelerating the development of women in rugby 2017-25" strategic plan.
Jun 09, 2021 10:06
NEW DELHI: The Indian Olympic Association (IOA) on Tuesday decided to drop Chinese sportswear brand Li Ning as its official kit sponsor for the Olympics, announcing that Indian athletes will wear unbranded apparel during the upcoming Tokyo 2020 Olympic Games.
Jun 08, 2021 13:06
NEW DELHI: Indian sportswear brand SIX5SIX, along with Grupo Desportivo Estoril Praia, have announced a multi-year kitting and merchandise partnership.
The Portuguese outfit is looking to expand its global presence and also expand its presence in India.
Jun 08, 2021 13:06
LONDON: Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, announced Tuesday that it will become the title partner of the London Marathon from 2022, following this year’s race on October 3.
Jun 08, 2021 12:06
SINGAPORE: Leading nutritional and wellness company Herbalife has joined the AFF Suzuki Cup 2020 as an Official Supporter.
Partnering South East Asia’s most-watched football tournament for the first time, Herbalife aims to tap the tournament’s popularity to strengthen its brand presence in the region. The deal was brokered by SPORTFIVE, the exclusive commercial partner of the AFF Suzuki Cup.
Jun 08, 2021 12:06
NEW DELHI: India’s first-ever franchise-based Esports league, the Esports Premier League (ESPL) has partnered with smartphone maker Infinix Mobile as title sponsor for its inaugural edition.
ESPL aims to tap into the growing landscape of esports in the country, a segment that has received a significant boost in the last year as an increasing number of users are spending time on smartphones for gaming.
Jun 07, 2021 15:06
DUBAI: The International Cricket Council announced Monday that it has entered into a strategic partnership with Indian financial services company BharatPe that covers all ICC global events till the end of 2023.
The agreement will ensure BharatPe’s involvement and integration at all ICC events throughout the term.
Jun 04, 2021 19:06
NEW DELHI: With 50 days to go for the Tokyo 2020 Olympic Games, the Indian Olympic Association unveiled an impressive ceremonial and official sports attire for the Indian contingent that will participate in the Games of the XXXII Olympiad, scheduled to be held from 23 July to 8 August.
Jun 03, 2021 23:06
MUMBAI: As India and New Zealand get ready to lock horns in the first ever World Test Championship, official broadcaster Star Sports has unveiled a promotional film ahead of the marquee event, which runs from June 18-22nd at The Ageas Bowl in Southampton.
Jun 02, 2021 23:06
LOS ANGELES: Global tech wellness brand Therabody, creators of the Theragun, have announced football superstar Cristiano Ronaldo as the company's newest Therabody Athlete.
The partnership also marks the release of Therabody's largest global ad campaign to date, which will launch in the United States, United Kingdom, Europe, Canada, Australia, China, and Japan.