MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Advertising
Jun 25, 2021 17:06
NEW YORK: G2 Esports has announced a global partnership with American luxury fashion brand Ralph Lauren as its exclusive fashion outfitter.
G2 and Ralph Lauren will collaborate together in 2021 across multiple campaigns and events while also launching a series of digital-first activations on platforms such as TikTok and Twitch, in addition to global campaigns and events.
Jun 25, 2021 17:06
NEW YORK: Discovery Inc. on Thursday unveiled Discovery Sports as a new corporate brand to represent the dedicated group that operates its portfolio of sports brands, channels and platforms.
Jun 25, 2021 16:06
NEW YORK: Global advertising spending is forecast to grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020. The marketplace will continue to grow in 2022 (+7%).
Jun 24, 2021 19:06
OSAKA, Japan: Panasonic Corporation has signed a brand ambassador agreement with professional women's tennis player Naomi Osaka. The period of agreement is two years starting from April 22.
Panasonic sought the agreement with Ms Osaka after observing that her values and perspectives on society deeply resonate with its own management philosophy, primarily with regard to the following three points:
Jun 24, 2021 19:06
PATIALA: Leading Indian sports nutrition brand Fast&Up has joined hands with the Athletics Federation of India (AFI) as the title sponsor and energy partner for the 60th National Inter-State Senior Athletics Championships.
Jun 23, 2021 15:06
LONDON: Of the the non-alcoholic beverage brands currently active in sport sponsorships in the Europe, the Middle East and Africa (EMEA) region, it is soft drinks giant Coca-Cola that is expected to be the most committed, with an estimated 145 deals worth over $132m in 2021.
Jun 22, 2021 18:06
LAUSANNE: The International Olympic Committee (IOC) Tuesday launches Stronger Together, a global Olympic campaign that celebrates athletes by showcasing their journey to the Olympic Games Tokyo 2020, and how they kept moving even when the world around them stopped. The story celebrates their strength, resilience and determination to bring hope, unity and inspiration to people around the world.
Jun 22, 2021 17:06
AMSTERDAM: FIVB Volleyball World launched the ‘Equal Jersey’ Tuesday: a jersey specifically designed to honor gender equality. This first ever Equal Jersey will be worn by the world’s top volleyball players featuring not only their name, but also the name of the opposite gender who shares the same jersey number.
Jun 21, 2021 13:06
HYDERABAD: Himalaya MEN, the men’s grooming brand of The Himalaya Drug Company, and grooming partner for ICC’s men’s events till 2022, has come up with an innovative new campaign called “Cheer in Whites” for the ongoing World Test Championship final 2021.
Jun 21, 2021 08:06
NEW DELHI: The JSW Group (JSW) and the Indian Olympic Association (IOA) have announced a new sponsorship agreement that will see the Indian conglomerate come on board as an official Team India sponsor ahead of the Tokyo 2020 Olympic Games.