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IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Apr 28, 2021 19:04
MADRID: MotoGP commercial rights holder Dorna Sports has announced Michelin, tyre supplier for the world’s fastest motorcycle racing championship, as title sponsor for the 2021 Finnish GP.  The event, set to take place from the 9th to the 11th of July, will be the first motorcycle Grand Prix to be held at the new KymiRing and will be named the Michelin Grand Prix of Finland.
Apr 28, 2021 04:04
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the first 13 games of this year's 14th edition of the Indian Premier League, and how it compares with IPL 13.    As per the report, 27 new categories and 96 new brands advertised in 13 matches of IPL 14 compared to same No. of matches in IPL 13.
Apr 27, 2021 19:04
MUMBAI: ESPNcricinfo has launched the eight new shows revolving around cricket, cricketers, and cricket fans across the world with a strong lineup of sponsors on board.
Apr 27, 2021 19:04
LONDON: With a number of Grand Prix for the 2021 season having already announced plans to forgo attendances, the cost of an entire season without fans across the 22 races in MotoGP would see the competition lose out on nine-figure sums, data and analytics company GlobalData predicts.
Apr 27, 2021 18:04
ZURICH: Chinese multinational white goods and electronics manufacturer Hisense has entered into a partnership with FIFA to become an Official Sponsor of the FIFA World Cup Qatar 2022, which will create an exclusive connection between the tournament's worldwide audience in unique and compelling ways.
Apr 27, 2021 18:04
LONDON: World Rugby has announced details of a new commercial partnership that will see Asahi Group join the family of Worldwide Partners for Rugby World Cup 2023 in France. Under the deal, Asahi Super Dry will become the Official Beer for the tournament, which kicks off on 8 September and will be played across nine world-class venues the length and breadth of the host nation.
Apr 26, 2021 21:04
MUMBAI: GroupM ESP, the entertainment, esports and sports division of GroupM India, Monday released the sports sponsorship report for India 2020.  The size of the Indian Sports Industry in 2020 is estimated at Rs 5894 crores (Rs 58.94 billion). This report takes into consideration - sponsorship spends, celebrity endorsement and media spends on sports properties.
Apr 26, 2021 19:04
STAMFORD, Conn.: WWE Monday announced the appointment of Claudine Lilien as senior vice president and head of Global Sales & Partnerships.  Lilien, who previously held senior leadership roles across FOX Corp., FOX Sports and FOX Networks Group, will report to Stephanie McMahon, WWE promoter Vince McMahon's daughter and the media and entertainment company's chief brand officer.
Apr 26, 2021 19:04
SAN FRANCISCO: Four-time Olympic gymnastics champion Simone Biles has signed up with Gap Inc’s Athleta brand for a new apparel partnership, ending an almost six-year deal with Nike Inc.
Apr 22, 2021 18:04
BENGALURU: Herbalife Nutrition is the Official Nutrition Partner to Royal Challengers Bangalore for the 2021 season.