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Apr 27, 2021 19:04
LONDON: With a number of Grand Prix for the 2021 season having already announced plans to forgo attendances, the cost of an entire season without fans across the 22 races in MotoGP would see the competition lose out on nine-figure sums, data and analytics company GlobalData predicts.
Apr 27, 2021 18:04
ZURICH: Chinese multinational white goods and electronics manufacturer Hisense has entered into a partnership with FIFA to become an Official Sponsor of the FIFA World Cup Qatar 2022, which will create an exclusive connection between the tournament's worldwide audience in unique and compelling ways.
Apr 27, 2021 18:04
LONDON: World Rugby has announced details of a new commercial partnership that will see Asahi Group join the family of Worldwide Partners for Rugby World Cup 2023 in France. Under the deal, Asahi Super Dry will become the Official Beer for the tournament, which kicks off on 8 September and will be played across nine world-class venues the length and breadth of the host nation.
Apr 26, 2021 21:04
MUMBAI: GroupM ESP, the entertainment, esports and sports division of GroupM India, Monday released the sports sponsorship report for India 2020.  The size of the Indian Sports Industry in 2020 is estimated at Rs 5894 crores (Rs 58.94 billion). This report takes into consideration - sponsorship spends, celebrity endorsement and media spends on sports properties.
Apr 26, 2021 19:04
STAMFORD, Conn.: WWE Monday announced the appointment of Claudine Lilien as senior vice president and head of Global Sales & Partnerships.  Lilien, who previously held senior leadership roles across FOX Corp., FOX Sports and FOX Networks Group, will report to Stephanie McMahon, WWE promoter Vince McMahon's daughter and the media and entertainment company's chief brand officer.
Apr 26, 2021 19:04
SAN FRANCISCO: Four-time Olympic gymnastics champion Simone Biles has signed up with Gap Inc’s Athleta brand for a new apparel partnership, ending an almost six-year deal with Nike Inc.
Apr 22, 2021 18:04
BENGALURU: Herbalife Nutrition is the Official Nutrition Partner to Royal Challengers Bangalore for the 2021 season.
Apr 22, 2021 17:04
KUALA LUMPUR: The Asian Football Confederation (AFC) has entered into a commercial agreement with sports media giants Dentsu Inc. to market the AFC’s commercial properties exclusively in Japan.
Apr 21, 2021 16:04
LAUSANNE: With less than eight months to go for the 15th edition of the FINA World Swimming Championships (25m) in Abu Dhabi (UAE), the official logo of the competition was Tuesday unveiled in the capital of the United Arab Emirates.
Apr 20, 2021 18:04
BENGALURU: Global sports brand PUMA has signed a long-term partnership deal with two up and coming players, Washington Sundar and Devdutt Padikkal.  The duo joins PUMA’s roster of cricketers that include Indian captain Virat Kohli; wicketkeeper-batsman KL Rahul; women’s national cricketer, Sushma Verma and legends like Yuvraj Singh.