Advertising

Jun 18, 2021 12:06
NEW DELHI: GoDaddy Inc. Friday announced its official sponsorship of the International Cricket Council (ICC) World Test Championship 2021.  By engaging with tournament viewers and cricket enthusiasts, GoDaddy aims to drive conversations and encourage digital adoption. The announcement is a continuation of GoDaddy’s association with the ICC, starting with the Men's Cricket World Cup. 
Jun 18, 2021 10:06
CHICAGO: Wilson Sporting Goods Co., in partnership with the National Basketball Association, Thursday unveiled the  NBA’s new official game ball in advance of the league’s 75th anniversary season.   The reveal tips off a multiyear partnership, welcoming the NBA’s first official basketball manufacturer – Wilson – back to the game.
Jun 18, 2021 08:06
CHENNAI: With India's Tech Mahindra announcing the Global Chess League (GCL) that has the official backing of world governing body FIDE, the chances of top Indian chess players signing up brand endorsement deals have brightened, players and talent managers feel. 
Jun 18, 2021 08:06
COMCAST-OWNED MEDIA CONGLOMERATE NBC is reportedly looking to set a new benchmark for the price of a 30-second spot for Super Bowl commercials as it kicks off preliminary discussions with advertisers for the 2022 edition of world sport's biggest single day money spinner. And the price tag? No less than $6 million! 
Jun 18, 2021 07:06
NEW DELHI: The Indian Olympic Association on Thursday announced a sponsorship agreement with MPL Sports Foundation, the community initiative of esports platform Mobile Premier League (MPL), as the IOA's principal sponsor covering the Tokyo 2020 Olympic Games, Birmingham 2022 Commonwealth Games and Hangzhou 2022 Asian Games. 
Jun 17, 2021 19:06
NEW YORK: The National Football League (NFL) Wednesday welcomed Diageo, a global leader in beverage alcohol, as its first ever Official Spirits Sponsor.  The multiyear sponsorship is uniquely structured with the NFL fan in mind and will include opportunities for on-site activation and engagement with adult fans, as well as broadcast, digital, and social content from NFL Kickoff through the Super Bowl.
Jun 17, 2021 15:06
DUBAI: The International Cricket Council (ICC) on Thursday announced a major long-term partnership with digital stockbroking firm Upstox (aka RKSV Securities).  The partnership will encompass all ICC events until the end of 2023, starting with the inaugural World Test Championship final between India and New Zealand, to be held from June 18 to 23 June in Southampton, the UK.
Jun 16, 2021 19:06
NEW DELHI: Global sports brand PUMA extends partnership with former Indian cricketer Yuvraj Singh. The World Cup-winning champion has been associated with the brand for over a decade. 
Jun 16, 2021 18:06
NEW DELHI: The B-Town heart-throb Tiger Shroff is all set to don a new hat as the brand ambassador for India’s first-ever franchise-based Esports league, Esports Premier League. ESPL kicks off on June 16th powered by Infinix smartphone as the presenting sponsor.  
Jun 16, 2021 18:06
MUMBAI: Senco Gold & Diamonds has signed Indian sprinter Dutee Chand, current national champion in the women's 100m event, as the jewellery retail chain’s new brand ambassador.