News

Apr 30, 2024 20:04

PUMA onboards Ibrahim Ali Khan as newest brand ambassador

Sports brand PUMA India has announced young actor, Ibrahim Ali Khan Pataudi, as its newest ambassador. With a legacy in both the realms of sports and cinema, Ibrahim is the perfect addition to the PUMA’s Family.

Under this association, he will front the brand’s sports-inspired premium and limited-edition footwear and apparel…

Apr 30, 2024 20:04

Legends to lead premium sales for NYC’s 1st soccer stadium

QUEENS, NY: New York City FC Tuesday announced it has selected global premium experiences company Legends to manage all sales efforts for suites and premium seating for its new stadium being constructed at Willets Point in Queens, New York.

Apr 29, 2024 20:04

PCB finalises 3 cities to host 2025 Champions Trophy

The Pakistan Cricket Board has earmarked Lahore, Karachi and Rawalpindi as the three host venues for 2025 Champions Trophy, in the initial draft schedule of the tournament, sent recently to the ICC. 

The Champions Trophy, which was last held in England in 2017, is expected to be held tentatively in February-March next year,…

Apr 29, 2024 20:04

SC issues show cause to AIFF president Chaubey in poll case

The Supreme Court has warned BJP leader Kalyan Chaubey that it would issue non-bailable warrants against him and strip him of his posts in the All India Football Federation and Indian Olympic Association for delaying the hearing of his petition that challenged the election of Trinamool Congress leader Sadhan Pande from Maniktala…

Apr 29, 2024 20:04

Women's Hockey League: Phase 1 to commence in Ranchi

The top eight teams from the senior national championship will be in action on Tuesday in Ranchi, Jharkhand, as the inauguaral edition of the National Women's Hockey League 2024–25 is set to debut.

The league will unfold in two phases, holding its inaugural leg from April 30 to May 9. All matches during the first leg of the…

Apr 29, 2024 20:04

Shiv Naresh awards digital mktng mandate to Maverick Global

Shiv Naresh Sports has appointed Maverick Global as its digital marketing and communications partner.

Per an official release, Maverick Global will strategically develop "impactful campaigns aligned with Shiv Naresh’s objectives to enhance its digital presence among Gen-Z and Millennials". Leveraging innovative digital…

Apr 29, 2024 20:04

Medulance is Delhi Capitals emergency services partner

NEW DELHI: Emergency medical services company Medulance announces its second consecutive year as the official emergency services partner for the Delhi Capitals in the Indian Premier League 24'. 

The partnership kicked off with Delhi Capital’s initial two "home ground" games in Vizag, where Medulance provided medical support…

Apr 29, 2024 20:04

Biryani By Kilo partners Shivam Dube with 'Dumdaar' flavours

Biryani By Kilo announces its collaboration with Indian cricketer  Shivam Dube. This partnership aims to celebrate the spirit of the Indian Premier League with the flavours of the brand's culinary delights and elevate the matchday experience.

This strategic choice is further amplified by biryani's status as the most-ordered…

Apr 29, 2024 20:04

ASICS athlete Peter Mwaniki leads victory at TCS World 10K B'luru

ASICS, a global Japanese sportswear brand celebrates the 16th edition of TCS World 10K Bengaluru 2024.

The continued association of ASICS India with Procam International as the official sporting goods partner for TCS World 10K Bengaluru has been a remarkable journey with an astounding registration number of over 30,000 and…

Apr 29, 2024 20:04

Pepsi adds Jack Grealish to global brand ambassador roster

LONDON: Pepsi has unveiled the signing of its latest global brand ambassador, Jack Grealish, on a multi-year deal.

Jack joins Pepsi's roster of globally recognised talent, which already includes Brazilian winger Vinicius Jr., South Korean captain Son Heung-min, and England women's national team captain Leah Williamson.