News

May 03, 2024 20:05

$37k prize pool for Pokémon UNITE World C'ship '24 India quali

Indian esports tournament organizer Skyesports Friday announced the Pokémon UNITE World Championship 2024 India Qualifier. 

The qualifier will include open-for-all rounds and a prize pool of $37,500, offering every player the opportunity to represent the country at the $500,000 World Championship in Honolulu, Hawaii, against…

May 03, 2024 20:05

Bopanna's academy launches tennis prgm for underprivileged kids

The Rohan Bopanna Tennis Academy (RBTA) and Kamal India Foundation UK have entered into a collaborative initiative to provide comprehensive tennis training to underprivileged children aged between 9 and 11 from the remote areas of Majuli Island and Bongaigaon in Assam.

Around 300 kids underwent a skill and fitness assessment…

May 03, 2024 20:05

Virat Kohli co-designs a limited-edition trimmer for Philips

Philips announces the launch of a limited- edition trimmer that is co-designed by cricket icon Virat Kohli. 

Per an official release, the trimmer is made of skin-friendly stainless steel and its self-sharpening blades glide through the beard and moustache, delivering precise results every time.

This limited-edition…

May 03, 2024 20:05

Lay's releases limited-edition MSD collector's packs

Looking to leverage fan fervour around the ongoing IPL, PepsiCo's potato chips brand Lay's has unveiled a limited-edition collector's packs as a toast to brand ambassador MS Dhoni's "phenomenal achievements on and off the field".

May 03, 2024 20:05

adidas announces second year of 'Move for the Planet'

Sportswear major adidas has announced the return of "Move For The Planet" – its global initiative "harnessing collective movement to create collective impact". 

adidas is calling on all athletes at every level across the world to track their physical activity across a variety of sports to raise money for projects in areas…

May 03, 2024 20:05

CSA announce '24-'25 intl home fixtures; Pak, SL, UK to tour

Cricket South Africa have revealed the fixtures for the upcoming home summer season of 2024-25, hosting Sri Lanka and Pakistan men’s teams and England women's side later in the year. 

The Protea Women will kick off the home summer with a multi-format series against England, starting 24 November. England’s tour will feature…

May 02, 2024 18:05

T20 WC: Amul scores sponsor deals with USA Cricket, CSA

Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday. 

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament…

May 02, 2024 18:05

Mktng & PR partner ITT issued for ICC events '24-'26 in S Asia

The ICC would like to invite proposals from interested and qualified applicants to create, develop and implement an integrated marketing and PR campaign to drive global awareness for the following events:
Women’s T20 World Cup 2024 in Bangladesh
Champions Trophy 2025 in Pakistan
Women’s Cricket World Cup 2025 in…

May 02, 2024 18:05

BJP fields Brij Bhushan's son from Kaiserganjj for LS polls

If last year's elections for the Wrestling Federation of India's executive council was all about proxy candidates whose main claim to fame was absolute loyalty to the WFI's former president Brij Bhushan Sharan Singh, the upcoming Lok Sabha elections for the Kaiserganj seat in Uttar Pradesh follows an identical template.   

The…

May 02, 2024 18:05

Agilitas appoints Nirdosh Chouhan as technology & product head

Agilitas Sports has announced the appointment of Nirdosh Chouhan as the Bengaluru-based athleisure sportswear brand's chief technology and product officer (CTPO).

“As we continue our journey to redefine the sportswear industry, we are thrilled to welcome Nirdosh Chouhan to the Agilitas Sports family as the CTPO”, said  …