News

Apr 12, 2024 19:04

Women’s Rugby League launches player-run TikTok account

Rugby League Friday launched two brand new social channels dedicated to the Women’s game – including what it claims is "the world’s first TikTok account run exclusively by players".

Launching ahead of the quarter finals of the Betfred Women’s Challenge Cup this weekend (13/14 April), Women’s Rugby League’s new Instagram and…

Apr 12, 2024 19:04

Olympic Channel's ‘Playing Fields’ episode nominated for Sports Emmy

An episode of Olympic Channel's original series, Playing Fields, has been nominated for a Sports Emmy.

The six-part documentary is an inspirational series which showcases a new generation of African athletes, each with their tragedies and triumphs, struggles and strengths, hopes and dreams to excel in their sport and reveal…

Apr 10, 2024 20:04

Summer Olympic feds exclude IBA; grant asst membership to ICC

The 48th General Assembly of the Association of Summer Olympic International Federations, which convened Tuesday in Birmingham, United Kingdom, excluded the International Boxing Association (IBA) as an ASOIF Member. 

The move follows the April 2 decision of the Court of Arbitration for Sport, dismissing IBA’s appeal against…

Apr 10, 2024 20:04

Sony flags off 3-year Formula E media rights deal

Formula E and Sony Pictures Networks India (SPNI) Wednesday announced a new three-year media partnership to air all Formula E races live on Sony Sports Network and Sony LIV across the Indian sub-continent.

SPNI will broadcast all races of the Championship’s tenth season on Sony Sports Network channels on television. Fans will…

Apr 10, 2024 20:04

NBCUniversal set for new Olympics ad sales record at Paris 2024

With a little over 100 days still to go for Paris 2024, US media rights holder NBCUniversal is “on track to generate the most advertising revenue in Olympic history”. 

Apr 10, 2024 20:04

PUMA launches global campaign to buttress performance pitch

PARIS: Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s positioning as the Fastest Sports Brand in the world. 

The campaign conveys the brand’s unique connection with speed and invites everyone -…

Apr 10, 2024 20:04

WrestleMania XL becomes most successful event in WWE history

STAMFORD, Conn.: WWE, part of TKO Group Holdings, today announced that WrestleMania XL became the most-successful and highest-grossing event in company history.

Apr 10, 2024 20:04

Coca-Cola debuts 'Everyday Greatness' global program for Paris '24

ATLANTA: The Coca-Cola Company, the longest-running partner of the Olympic Games, Tuesday unveiled “Celebrate Everyday Greatness”, its theme for Paris 2024 and its global roster of athletes for Team Coca-Cola.

Apr 10, 2024 20:04

TNT Sports tip off multi-yr WNBA media rights deal for UK, Ireland

TNT Sports and the Women’s National Basketball Association (WNBA) today announced a multi-year collaboration to air WNBA games in the UK and Ireland, re-affirming TNT Sports’ commitment to women’s sport and strengthening its basketball offering.

Apr 10, 2024 20:04

World Athletics introduces prize money for Olympic gold medallists

In a landmark decision, World Athletics has today (10 April) announced it will become the first international federation to award prize money at an Olympic Games, financially rewarding athletes for achieving the pinnacle of sporting success, starting at this summer’s Olympic Games in Paris.