News

Apr 19, 2024 19:04

Olympic AI agenda - to lead global implementation within sport

The International Olympic Committee Friday launched the Olympic AI Agenda. The initiative was introduced during an interactive event held at Lee Valley VeloPark at Queen Elizabeth Olympic Park, home of the Olympic and Paralympic Games London 2012.

The Olympic AI Agenda is the third in a trilogy of strategy documents launched…

Apr 19, 2024 19:04

VIDA comes aboard as TCS World 10K Bengaluru partner

BENGALURU: Reiterating its commitment towards sustainability, VIDA, powered by Hero, the emerging mobility brand of Indian two-wheeler giant Hero MotoCorp, has come aboard the Tata Consultancy Services (TCS) World 10K Bengaluru.

As part of the partnership, VIDA is set to curate an experiential journey for the participants…

Apr 19, 2024 18:04

EFI announces 41 events in 24-25 equestrian calendar

NEW DELHI: The Equestrian Federation of India (EFI) has announced an extensive calendar of 41 competitions for the 2024-25 season, that includes many firsts.

Apr 19, 2024 18:04

Havas Play inks strategic partnership for Valvoline & LSG at IPL 2024

Havas Play, the specialised sports, entertainment, and content division of Havas Media Network India, has tapped into the Indian Premier League 2024 by facilitating a strategic tie-up between Lucknow Super Giants and Valvoline as its official lubricant partner. This association will further strengthen the brand perception of the…

Apr 19, 2024 18:04

RCB restores 3 lakes as part of Go Green Initiative

BENGALURU: As per India Cares Foundation’s latest report, Royal Challengers Bengaluru (RCB) have completed the restoration work of two major lakes in Bengaluru upscaling the water holding capacity of these lakes and adding civic amenities in a third lake, while improving the biodiversity around these water bodies as part of RCB Go…

Apr 18, 2024 20:04

adidas brings universal design principles to Paris 2024 kit

At the reveal of the adidas kits for the Paris 2024 Olympic and Paralympic Games, the sports brand has announced that 86% of pieces of apparel worn on and off the field of play have been created using design principles that ensure they work for athletes with and without a disability.

Apr 18, 2024 20:04

Delhi court reserves order on charges against Brij Bhushan

NEW DELHI: A Delhi court is expected to pronounce on April 26 its order on whether to frame charges against former Wrestling Federation of India chief and BJP MP Brij Bhushan Sharan Singh in a sexual harassment case lodged by six female wrestlers against him.

It bears noting that the original complaint of sexual harassment and…

Apr 18, 2024 20:04

Sakshi Malik among 'TIME100: The Most Influential People'

Olympic wrestling medallist Sakshi Malik has been listed among the 100 most influential people of 2024 by TIME magazine.

TIME released its list of the 100 Most Influential People for 2024 on Wednesday. The annual list, which asks cultural and political icons to highlight the changemakers of the past year, features dozens of…

Apr 18, 2024 20:04

Pokémon partners with Mumbai Indians for IPL 2024

Pokémon, a global entertainment brand, has become an official partner of the Mumbai Indians for the 2024 season, in an unexpected tie-up between sports and entertainment. Pikachu, the most well-known and loved Pokémon, has been present at the Pokémon booth in the Wankhede stadium to show support for the team and interact with visitors…

Apr 18, 2024 20:04

Gaming start-up LightFury secures $8.5m seed funding

LightFury Games, a gaming startup launched by Karan Shroff, former chief marketing officer of Unacademy, has secured $8.5 million in its seed funding round led by Blume Ventures, MIXI,Gemba Capital, and Angels, with participation from other investors such as Cred’s Kunal Shah, and Unacademy’s Gaurav Munjal.

The company plans…