News

Mar 26, 2024 20:03

India men's 5-Test Oz tour from Nov 22; pink ball Test in Adelaide

The Test rivalry between India and Australia will get bigger next summer as the Board of Control for Cricket in India (BCCI) and Cricket Australia (CA) announced the Border-Gavaskar Trophy will be played as a five-Test series.

For the first time since 1991-92, Australia and India will compete across a five-Test series this…

Mar 26, 2024 20:03

Bangladesh national cricket team to tour India in Sep

Bangladesh national cricket team will tour India to take part in the bilateral series against the hosts in September.

The Tigers will play two Tests and three T20I series of their tour. The national cricket team will also play Afghanistan and Pakistan after the T-20 World Cup in June. The Bangladesh Cricket Board (BCB)…

Mar 26, 2024 20:03

Birla Estates extend as RCB associate sponsor for IPL '24

Birla Estates, the real estate arm of the Aditya Birla Group housed under Century Textiles and Industries, along with Royal Challengers Bengaluru (RCB) announced its continued partnership for the upcoming T20 season. Following the partnership extension, Birla Estates has been named as the ‘associate sponsor ‘of RCB for IPL 2024.

Mar 26, 2024 19:03

Timex back in IPL as timekeeper for Punjab Kings

Watch brand Timex is back at the 17th edition of TATA IPL, announcing a partnership with Punjab Kings as ‘official timekeeper of the Kings’. 

The association will see Timex branding on Punjab Kings with a logo placement on the trousers. With a fairly settled team, which has retained its strong core under the captaincy of…

Mar 26, 2024 19:03

ITC Master Chef Creations partners RCB for 2nd yr running

ITC Master Chef Creations, known for its range of  North Indian delicacies, announces its partnership with Royal Challengers Bengaluru (RCB) as the ‘Official Gourmet Food Partner’ for Indian Premier League (IPL) 2024. This partnership highlights the shared values of two powerpact brands, with RCB displaying moves on the field and ITC…

Mar 26, 2024 19:03

Rajasthan Royals CMO Zameer Kochar joins Angel One

Angel One, a financial services company, has onboarded Zameer Kochar as its new chief marketing officer. 

Kochar comes to the firm from the IPL team Rajasthan Royals, where he was instrumental in revamping the team's brand identity and leading various innovative projects throughout his time there.

Rajasthan Royals…

Mar 26, 2024 19:03

Shubhankar Sharma signs apparel deal with Glenmuir

Scottish golf apparel brand Glenmuir has announced the signing of DP World Tour player Shubhankar Sharma to its global roster of leading professionals wearing its apparel on Tour.

Sharma, India’s youngest ever winner on the Europe’s top tier circuit, is the latest addition to the #GolfersOfGlenmuir family, which also includes…

Mar 26, 2024 19:03

Sevilla hits 20m social media followers; India tops growth

LaLiga side Sevilla FC's official social media accounts have just reached the figure of 20 million followers across all platforms.

The numbers consolidate Sevilla as the fourth club in Spain with the most fans and supporters after Real Madrid, FC Barcelona and Atlético de Madrid. Furthermore, on a European level, Sevilla FC…

Mar 26, 2024 19:03

IMG wins Harlem Globetrotters' brand development mandate

NEW YORK: The World-Famous Harlem Globetrotters – the originators of basketball style, captured by dynamic athletes with unmatched skills, have signed with licensing giant IMG to further develop the brand in anticipation of their 100th anniversary milestone in 2026. 

Mar 22, 2024 19:03

Star Sports onboards 15 sponsors for IPL 2024

Ahead of the start of 17th edition of the Indian Premier League, host broadcaster Star Sports has onboarded 15 sponsors and counting for world cricket's biggest annual jamboree. 

IPL digital streaming rights holder JioCinema had Thursday reported a record number of 18 sponsors and over 250 advertisers for the upcoming season…