News

In a landmark decision, World Athletics has today (10 April) announced it will become the first international federation to award prize money at an Olympic Games, financially rewarding athletes for achieving the pinnacle of sporting success, starting at this summer’s Olympic Games in Paris.

NEW DELHI: Hockey India on Tuesday unveiled a new initiative, the National Women's Hockey League 2024-25 - the first domestic hockey league for women in India - which is structured into two phases, with the inaugural phase set to take place in Ranchi, Jharkhand, from April 30 to May 9.

All matches during this phase will be…

Meta is collaborating with over 250 content creators, partnering with Star Sports, and teaming up with specific cricket teams to enhance the fan experience during the IPL 2024 season.

The collaboration aims to elevate discussions on Threads and create engaging fan experiences on Instagram and Threads in conjunction with Star…

Delhi-based Omaxe Ltd announced Monday that the realty firm's wholly owned subsidiary and SPV - Worldstreet Sports Center - will be developing India's first integrated multi sports facility consisting of an international cricket and football stadium, an indoor stadium along with a retail and hospitality hub spread across an area of 50…

NEW YORK: KPS Capital Partners, through a newly formed affiliate, has signed a definitive agreement to acquire Sport Group TopCo GmbH, including the AstroTurf, Polytan, Rekortan and Laykold brands.

Completion of the transaction is expected in the second quarter of 2024 and is subject to customary closing conditions and…

Eveready Industries India, a battery brand reinforces the teachings of its Ultima Alkaline Battery campaign, ‘Khelenge to Sikhenge’ in collaboration with its new brand ambassador Neeraj Chopra, the reigning Olympic gold medallist and World no. 1 men's javelin star. The brand is focusing on enhancing its connection with youth,…

Athletes Unlimited has appointed CNN Worldwide and Bloomberg administration veteran Allie Kleva as chief growth officer of the the US-based network of professional women's sports leagues.
,
In this newly-created position reporting to CEO and co-founder Jon Patricof, Kleva will oversee strategic communications to increase…

AMSTERDAM: The Global Association of Mixed Martial Arts will be changing its field of play for international, amateur MMA competitions from a ring to the fenced ‘MMA Arena’ to continue its athlete first approach, following a decision made by the GAMMA executive board during its first full meeting as a new board.

Cleartrip has unveiled its latest ad film featuring its new brand ambassador and cricketing legend, Mahendra Singh Dhoni. In this debut innings, Dhoni, also known as Captain Cool, showcases three quirky avatars – a pilot, a darbaan (doorkeeper), and a traveler – urging first-time users to choose Cleartrip for their travel bookings to…

ARY Communications has won media rights of the upcoming men’s and women’s series follow­ing a
"transparent tender process", the Pakistan Cricket Board announced. 

The agreement ensures that the five men’s T20Is be­tween Pakistan and New Zealand, scheduled from April 18 to April 27 in Rawalpindi and Lahore, and Pakistan…