Gaming

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Jun 16, 2020 18:06

Broncos 1st NFL team to ink sports betting partnership

ENGLEWOOD, Colo.: The Denver Broncos and FanDuel Group announced on Monday a multi-year partnership, making FanDuel an official sports betting partner and an official daily fantasy partner of the Broncos. The deal is the first sports betting partnership announced for an NFL team since the NFL opened the category this May.

Jun 12, 2020 19:06

Expanded Plans for EA SPORTS FIFA 20 global esports competitions

REDWOOD CITY, Calif.: Electronic Arts Inc. and Fédération Internationale de Football Association (FIFA) Friday announced a larger, evolved EA SPORTS FIFA 20 esports ecosystem, adding new competitions and returning football league tournaments, as well as online tournaments in place of the EA SPORTS FIFA 20 Global Series including the FIFA eWorld Cup.

Jun 12, 2020 16:06

Nazara buys out Kae Capital stake in Halaplay

MUMBAI: Mobile gaming company Nazara Technologies has made an additional investment in fantasy sports startup Halaplay Technologies Pvt Ltd through an equity swap of stocks from Kae Capital worth Rs 146 million. The fresh funding makes the Mumbai-headquartered firm a majority stakeholder in Bengaluru-based Halaplay.

Jun 11, 2020 20:06

ZEE5 partners Gameloft for online gaming entry

MUMBAI: Gameloft Distribution Solutions has announced that it has been chosen by ZEE5 to power the games on to its platform as a part of its strategy to bring wholesome entertainment under one roof. Under the partnership, snackable hyper casual online games are being curated to deeply engage the audience by adding a dose of thrill and competitiveness for the users.

Jun 11, 2020 19:06

Mumbai City to participate in CFG eSports challenge

MUMBAI: Indian Super League franchise Mumbai City FC and its sister international clubs owned by City Football Group (CFG) will come together for the first time to host a group-wide global 'EA SPORTS FIFA 20' challenge on June 13.

Jun 08, 2020 16:06

DAN India launches gaming demand side platform

MUMBAI: The Data Sciences Division of Dentsu Aegis Network (DAN) India has launched is claimed to be the world’s first gaming demand side platform, ‘Dentsu Play’. With Dentsu Play, DAN’s Data Sciences Division aims to strengthen the group’s programmatic and tech offerings and in turn help brands better connect with audiences in a unified manner.

Jun 01, 2020 14:06

Vijender extends brand ambassador assn with Baazi Games

MUMBAI: Baazi Games has extended and modified the brand ambassador role Indian professional boxer Vijender Singh has with the gaming platform. Vijender, who has been associated with Baazi Games since 2018 as brand ambassador of PokerBaazi.com, has now been named the first-ever brand ambassador of sister site RummyBaazi.com.

May 28, 2020 19:05

Nodwin teams with Airtel for India esports tour

NEW DELHI: Bharti Airtel and esports company Nodwin Gaming Thursday announced a partnership to further grow esports in India.

May 27, 2020 20:05

Indian gaming industry to be valued at $3.75bn by '24: Study

MUMBAI: India’s online gaming industry has attracted about $350 million in investments from venture capital firms between 2014 and first few months of 2020, growing at a CAGR of 22%, and by 2024, is set to be valued at $3.75 billion, according to a new study.

May 26, 2020 18:05

MotoGP eSport C'ship strikes 3-yr partnership with telecom giant

MADRID: MotoGP promoter Dorna Sports Tuesday announced a new three-year partnership with CKH Innovations Opportunities Development (CKH IOD), a unit of CK Hutchison Group Telecom Holdings. The agreement sees two of the leading 3 Group brand companies – 3 Austria and WINDTRE – become partners of the MotoGP eSport Championship from 2020 to 2022 – with the potential for other 3 Group companies to follow.

Subscribe to Gaming