Gaming

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Jul 02, 2020 20:07

Facebook India ropes in Paras Sharma as media partnerships head

MUMBAI: Facebook has brought on board Paras Sharma, Francis Jose and Manohar Hotchandani beef up its growing partnership team in India. With an overall aim for driving better value for business partners, these new additions with extensive experience in technology, telecom, media and entertainment, will help lead strategic partnerships and initiatives to support Facebook’s continued growth in India.

Jun 26, 2020 19:06

India Online Poker C'ship 2nd edition from July 9

MUMBAI: The second edition of Spartan Poker’s online poker tournament, India Online Poker Championship (IOPC), is all set to run from 9 July to 26 July at the official site Indiapokerchampionship. The second edition of IOPC boasts an increased prize to Rs 250 million. IOPC 2020 will feature 113 tournaments with buy-ins starting from Rs 550 to Rs 105,000.

Jun 25, 2020 17:06

LaLiga scores 10-yr extension with global partner EA Sports

MADRID: Electronic Arts and LaLiga Wednesday announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS FIFA players for the next 10 years.

Jun 24, 2020 16:06

Stats Perform retains mandate as EPL statistics partner

LONDON: Stats Perform, the SportsTech leader in data and AI technology, and provider of opta data, Tuesday announced it has been awarded exclusive official rights by Football DataCo to collect and distribute detailed event data for the major English and Scottish football leagues, including the English Premier League, to the world’s media, fantasy, broadcast and professional teams.

Jun 23, 2020 17:06

FIFA, EA SPORTS announce eChallenger Series for Asia

ZURICH: FIFA and EA SPORTS announced Monday a FIFA organized esports activation for Asia, bringing together football stars, influencers, and professional esports players that will go head-to-head in a special remote EA SPORTS FIFA Online 4 competition series to take place later this month.

Jun 22, 2020 21:06

Make fixing criminal offence in India: ICC's anti-graft coordinator

MUMBAI: At present, most of the match-fixing cases which are being investigated by the International Cricket Council have originated from India, Steve Richardson, coordinator of investigations at ICC's Anti-Corruption Unite (ACU), has revealed. As per reports, fixers are now targeting state leagues as well as lesser-known competitions rather than the major events like the Indian Premier League (IPL).

Jun 22, 2020 20:06

Dentsu partnership adds heft to global esports push

TOKYO: Japan based global advertising giant Dentsu Group Inc Monday announed a strategic partnership with the newly established Global Esports Federation, "to promote the global development of the growing esports business".

Jun 19, 2020 19:06

Rummy Federation changes corporate name

MUMBAI: The Rummy Federation (TRF), the self-regulatory body for the online rummy industry in the country, has officially changed its corporate name to The Online Rummy Federation (TORF) and unveiled its new brand identity.

Jun 17, 2020 21:06

Pocket Aces' Loco, Fnatic ink esports content partnership

MUMBAI: Indian live game streaming app Pocket Aces has entered a long-term strategic partnership with global esports organisation Fnatic. Fnatic is one of the world’s pre-eminent esports organisations and has a decade-long legacy in a variety of games like League of Legends, Counter-Strike, Dota 2 and more. The company is now pioneering the PUBG Mobile esports space with their squad based out of India.

Jun 17, 2020 21:06

YouGov Sport makes esports play; names global sector head

LONDON: YouGov has moved decisively to grow its esports and gaming business with the appointment of one of the sector’s most-respected experts, Nicole Pike.

Subscribe to Gaming