COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 08, 2022 18:03
NEW DELHI: Rooter, the game streaming platform, announced today that it had acquired the media rights for all of Skyesports’ IPs in one of the largest media rights deals in esports, for the next one year. Skyesports, the wholly owned subsidiary of Jet Skyesports Gaming Pvt Ltd, is the biggest esports tournament organizer in South Asia that conducts competitions under its self-owned IPs.
Oct 26, 2021 17:10
LONDON: Tournament organiser PGL has appointed IMG to distribute its media rights globally for its PGL Stockholm Major 2021, one of the highest-profile events in esports in 2021.  The tournament will mark the sixteenth Counter-Strike: Global Offensive (CS:GO) Major Championship and the first time since 2014 to be held in Sweden. 
Aug 23, 2021 17:08
MUMBAI: Esports in India is in its infancy. However, its growth prospects are promising. If trends are to be believed, esports in India has massive potential to beat the traditional sports in terms of popularity, reach and earning potential, etc. 
Jun 07, 2021 11:06
LOS ANGELES: TSM, the premier global esports organization, today announced a $210 million, multi-year partnership deal split between FTX Trading Limited and West Realm Shires Services Inc, owners and operators of and FTX.US respectively.  FTX.US has partnered with TSM in relation to the US, and internationally.
Oct 27, 2020 20:10
MUMBAI: French esport organization Team Vitality has confirmed plans to expand into India Monday via a post on their new country specific Instagram handle. It was in December 2019 that the organisation's chief marketing officer Florent Gutierrez had first indicated to popular Indian YouTuber Rawknee about their plans to enter the Indian market.
Jul 20, 2020 16:07
NEW DELHI: Twenty First Century Media, a full service sports marketing and management company for over three decades, has launched a full service esports marketing division – TCM eSports.
Jun 17, 2020 21:06
LONDON: YouGov has moved decisively to grow its esports and gaming business with the appointment of one of the sector’s most-respected experts, Nicole Pike.
May 26, 2020 18:05
MADRID: MotoGP promoter Dorna Sports Tuesday announced a new three-year partnership with CKH Innovations Opportunities Development (CKH IOD), a unit of CK Hutchison Group Telecom Holdings.  The agreement sees two of the leading 3 Group brand companies – 3 Austria and WINDTRE – become partners of the MotoGP eSport Championship from 2020 to 2022 – with the potential for other 3 Group companies to follow.
Apr 23, 2020 16:04
MADRID: After the success of MotoGP’s first ever Virtual Race, a second event was announced and Virtual Race 2 was broadcast on Sunday the 12th of April.
Apr 16, 2020 18:04
MUNICH: The BMW brand is currently engaged in a major expansion of its involvement in the world of computer, online and simulation games (esports), a field that’s been continuously growing in popularity, especially among the next-generation target group.