Gaming

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Aug 12, 2020 17:08
DAYTONA BEACH, Fla.: NASCAR and sports betting and iGaming platform BetMGM Tuesday announced a multi-year sports betting partnership.  As an Authorized Gaming Operator of NASCAR, BetMGM will collaborate with NASCAR to create and promote "engaging sports betting experiences", including introducing in-race betting options, for racing fans across the United States.
Aug 12, 2020 16:08
NEW YORK: Buffalo Wild Wings is teaming up with the League of Legends Championship Series (LCS) on a multi-year partnership that will make America’s largest sports bar brand the Official Sports Bar of the popular North American league. 
Aug 11, 2020 17:08
LONDON: English football side Leeds United celebrated its return to the Premier League by announcing a multi-year partnership with global sports betting firm SBOTOP as principal sponsor - the largest commercial deal in the club’s history. The duration and value of the sponsorship have not been disclosed.
Aug 06, 2020 19:08
REDWOOD CITY, Calif.: EA SPORTS has announced a brand-new way to play in Madden NFL 21 with The Yard - a fun, dynamic mode for players to experience backyard football with fast-paced, small-sided gameplay. 
Aug 05, 2020 18:08
MUMBAI: WTF Sports, a fantasy sports gaming platform Wednesday formally announced their launch in India and globally and appointed cricketers Harmanpreet Kaur, the captain of the Indian squad at the ICC Women’s T20 World Cup in 2020 and Suresh Raina, as global brand ambassadors with the latter also joining the brand as a strategic partner. 
Aug 05, 2020 15:08
PORT OF SPAIN, Trinidad and Tobago: The Hero Caribbean Premier League has announced Fun88, a leading online gaming operator, as an official partner of the CPL.  One of the most significant features of the partnership will be to create exciting content for fans to enjoy, along with spicing up the championship with a competition that will give fans the chance to win the prize of a lifetime. 
Aug 04, 2020 21:08
NEW YORK: EA Sports has announced exclusive, multi-year partnerships with Serie A clubs AC Milan and Inter, which will commence with the launch of FIFA 21 this October. The agreement will see the Italian giants feature exclusively in FIFA 21 – meaning the game will boast all-encompassing access to the Rossoneri and Nerazzurri players, kits, training grounds, stadia and so on.
Jul 31, 2020 20:07
MUMBAI: A petition has reportedly been filed in the Madras High Court seeking the prosecution of Team India cricket captain Virat Kohli and actor Tamannaah Bhatia for endorsing "online gambling".
Jul 30, 2020 20:07
MUMBAI:Default on franchise fees from one of the six team owners in the inaugural edition of the X1 Racing League is the reason for the delay in payment of fees to senior professionals and the production company who worked on the event in end-2019, organisers of the league said Thursday.
Jul 23, 2020 13:07
MUMBAI: Amazon-owned video game livestreaming platform Twitch has further extended its reach beyond the gaming space with the addition of a traditional sports category.  Kicking off its new vertical, Twitch announced a collaboration with four big league European football clubs: Real Madrid, Arsenal, Juventus, and Paris Saint-Germain.  The clubs will produce exclusive content on Twitch.