Data Analytics

MUMBAI: JioCinema, the official streaming platform for the TATA IPL, made an incredible opening for the 2024 season as over 11.3 crore (113 million) viewers logged in on Day 1, a 51% increase compared to Day 1 of IPL 2023. 

As JioCinema commenced their second season on digital, over 590m video views were registered on the platform for the opening day of IPL 2024 which led to 6.6 billion minutes of watch-time.

Feb 13, 2024 16:02
GroupM India has released its annual This Year Next Year (TYNY) report. The overall ad revenue is expected to reach Rs 1,55,386 crore ($18.723 billion) in 2024, growing at 10.2%, with an incremental Rs 14,423 crore compared to 2023.
Feb 13, 2024 15:02
MUMBAI: Viacom18 Tuesday announced the launch of multiple innovations for advertisers around the upcoming IPL season, including unique offerings that the OTT platform asserts "are a first" for the Indian broadcasting ecosystem. 
Feb 12, 2024 18:02
MUMBAI: ZEE Entertainment Enterprises Limited (ZEE), host broadcaster of the DP World ILT20, announced Monday that the T20 league has garnered viewership of over 161 million in India in the first 18 matches of the the ongoing second season, with 57% of the audience being under the age of 30. 
Jan 27, 2024 17:01
LONDON: IMG ARENA, a leading sports data and technology business for the betting, media and performance sectors, has selected Amazon Web Services (AWS) as its strategic cloud provider to help the company "reimagine" the sports fan experience.
Jan 27, 2024 17:01
The total revenue generated by the top 20 Money League clubs in 2022/23 is a record €10.5 billion, a 14% increase over the previous year and pre-pandemic levels (€9.2bn – in both 2021/22 and 2018/19).
Jan 19, 2024 16:01
Omnicom Media Group (OMG) India has appointed Jigar Rambhia to lead its Sports Practice. Jigar joins OMG with a wealth of experience and a proven track record in the sports industry.
Jan 16, 2024 16:01
Disney Star has reportedly released its ad rates for the 2024 edition of the Indian Premier League for SD and HD channels. Per an Economic Times report, the broadcaster is seeking Rs 167 crore for co-presenting sponsorships and Rs 83 crore for associate sponsorships on standard definition channels.
Jan 15, 2024 17:01
The International Hockey Federation (FIH) on Sunday defended its decision to partner with Sweden-based Spring Media, a service provider for betting platforms, stating that it is a vehicle to generate funds for the development of the game.
Jan 09, 2024 19:01
MUMBAI: TAM Sports has released its 'TAM AdEx - Quarterly Advertising Report on Sports Channel Genre for Jul-Sept ’23'.
Dec 20, 2023 17:12
JERSEY CITY, NJ and NEW YORK: BetMGM, a leading sports betting and iGaming operator, and the National Hockey League (NHL) Wednesday announced a multi-year North American partnership extension.