Data Analytics

The 17th edition of the TATA Indian Premier League opened to blockbuster viewership numbers, with 16.8 crore (168 million) unique viewers tuning in to watch the season’s first game between Chennai Super Kings and Royal Challengers Bengaluru on March 22, Disney Star, the tournament’s official broadcaster stated on Thursday.

The broadcaster further asserted that a composite watch-time of 12.76 billion minutes represents the highest ever for the opening day of any IPL season. Watch-time minutes are a compilation of the time spent by each viewer in watching the game.

Dec 20, 2023 17:12
JERSEY CITY, NJ and NEW YORK: BetMGM, a leading sports betting and iGaming operator, and the National Hockey League (NHL) Wednesday announced a multi-year North American partnership extension. 
Dec 18, 2023 18:12
LONDON: IMG ARENA, a leading sports data and technology supplier for the betting, media and performance sectors, has secured the exclusive global data and streaming rights for Cricket West Indies, in partnership with leading cricket data and analytics provider, CricViz.
Dec 11, 2023 18:12
MUMBAI: TAM Sports has released the celebrity endorsement report for ICC Cricket World Cup 2023. The volume of ads featuring celebrity endorsements increased by 55% in ICC CWC’23 compared to ICC CWC’19 In the ICC World Cup’23, the Sports Persons secured the most significant brand endorsements, closely followed by the Film Actors
Dec 07, 2023 14:12
Sports data and technology company Genius Sports Wednesday launched an new identification solution, FanHub ID.  The privacy-compliant solution uses proprietary online and offline data signals to build fan-based profiles, giving marketers and content owners new opportunities to reach and measure engaged sports audiences at scale.
Dec 06, 2023 18:12
Gen Z in India has shifted gears, from prioritizing careers to being super on point with meme preferences, and exploring a variety of food flavors. They’re totally leading the trend game, as per our 2024 Instagram Trend Talk insights. 
Nov 29, 2023 19:11
Annual global revenues for women’s elite sports will generate $1.28 billion in 2024 (£1.02bn), Deloitte said on Wednesday. This is the first time that the billion-dollar threshold willl be breached.  This total is at least 300 per cent higher than Deloitte’s previous valuation three years ago.
Nov 29, 2023 16:11
JOHANNESBURG: The inaugural season of Betway SA20 contributed towards a significant financial impact on South Africa’s economy.  An Economic Impact Assessment (EIA), commissioned by the League, highlighted the positive effect the 33-match competition had on Gross Domestic Product (GDP), household income, employment and direct expenditure.
Nov 27, 2023 17:11
MUMBAI: TAM Sports has released the ICC Cricket World Cup 2023 Advertising Final Update - based on ICC CW’19 and ICC CW’23. The report is based on all 48 LIVE matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.  
Nov 24, 2023 17:11
LONDON: IMG has teamed up with England Netball to launch a new report revealing how the 2023 Netball World Cup has driven record fan engagement with the sporting organisation’s digital channels.
Nov 23, 2023 20:11
Disney Star, host broadcaster of the ICC Men's Cricket World Cup, on Thursday stated that a record 518 million (51.8 crore) Indian viewers watched the recently concluded ICC Men's Cricket World Cup matches on the company-owned television channels during the 48-day event.