MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 4, which has analysed data from the first 31 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Data Analytics
Jan 16, 2024 16:01
Disney Star has reportedly released its ad rates for the 2024 edition of the Indian Premier League for SD and HD channels.
Per an Economic Times report, the broadcaster is seeking Rs 167 crore for co-presenting sponsorships and Rs 83 crore for associate sponsorships on standard definition channels.
Jan 15, 2024 17:01
The International Hockey Federation (FIH) on Sunday defended its decision to partner with Sweden-based Spring Media, a service provider for betting platforms, stating that it is a vehicle to generate funds for the development of the game.
Jan 09, 2024 19:01
MUMBAI: TAM Sports has released its 'TAM AdEx - Quarterly Advertising Report on Sports Channel Genre for Jul-Sept ’23'.
Dec 20, 2023 17:12
JERSEY CITY, NJ and NEW YORK: BetMGM, a leading sports betting and iGaming operator, and the National Hockey League (NHL) Wednesday announced a multi-year North American partnership extension.
Dec 18, 2023 18:12
LONDON: IMG ARENA, a leading sports data and technology supplier for the betting, media and performance sectors, has secured the exclusive global data and streaming rights for Cricket West Indies, in partnership with leading cricket data and analytics provider, CricViz.
Dec 11, 2023 18:12
MUMBAI: TAM Sports has released the celebrity endorsement report for ICC Cricket World Cup 2023.
The volume of ads featuring celebrity endorsements increased by 55% in ICC CWC’23 compared to ICC CWC’19
In the ICC World Cup’23, the Sports Persons secured the most significant brand endorsements, closely followed by the Film Actors
Dec 07, 2023 14:12
Sports data and technology company Genius Sports Wednesday launched an new identification solution, FanHub ID.
The privacy-compliant solution uses proprietary online and offline data signals to build fan-based profiles, giving marketers and content owners new opportunities to reach and measure engaged sports audiences at scale.
Dec 06, 2023 18:12
Gen Z in India has shifted gears, from prioritizing careers to being super on point with meme preferences, and exploring a variety of food flavors. They’re totally leading the trend game, as per our 2024 Instagram Trend Talk insights.
Nov 29, 2023 19:11
Annual global revenues for women’s elite sports will generate $1.28 billion in 2024 (£1.02bn), Deloitte said on Wednesday. This is the first time that the billion-dollar threshold willl be breached.
This total is at least 300 per cent higher than Deloitte’s previous valuation three years ago.
Nov 29, 2023 16:11
JOHANNESBURG: The inaugural season of Betway SA20 contributed towards a significant financial impact on South Africa’s economy.
An Economic Impact Assessment (EIA), commissioned by the League, highlighted the positive effect the 33-match competition had on Gross Domestic Product (GDP), household income, employment and direct expenditure.