Technology

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Feb 23, 2021 15:02

Digital gaming sector needs enabling legal & policy framework: Report

NEW DELHI: The Indian gaming market stands at $930 million today and the industry is predicted to soon grow bigger than the music, movie and television industries put together, according to a report by the Internet and Mobile Association of India (IAMAI) and Ikigai Law, titled ‘Unpacking a Billion Dollar Industry: Digital Sports & Games in India’.

Feb 18, 2021 19:02

Mumbai City announce Xylem as water technology partner

MUMBAI: Hero Indian Super League franchise Mumbai City FC Thursday announced a partnership with Xylem, which will see the leading global water technology company become the club’s Official Water Technology Partner.

Feb 16, 2021 15:02

TYNY report 2021: 40% of India ad spend to come from digital

MUMBAI: The Indian advertising industry is expected to see recovery in 2021 with ad investments estimated to reach Rs 80,123 crore (Rs 801.230 billion), which is a 23.2% growth over 2020 and 3.35% growth over 2019 ad expenditure of Rs 82,9040 crore (Rs 829.040 billion). These are the findings of the 2021 edition of the GroupM futures report ‘This Year, Next Year’ (TYNY).

Feb 15, 2021 17:02

Irony Inc and Esports Charts announce India partnership

MUMBAI: Irony Inc. has announced a partnership with Esports Charts in which the Indian esports company will represent Esports Charts and Streams Charts in India.

Feb 15, 2021 16:02

Red Bull Racing agrees 4-year Honda power unit partnership

LONDON: Red Bull and AlphaTauri have reached reaching an agreement to run Honda power units from next season through to the end of 2024 despite the Japanese manufacturer opting to leave the championship at the end of this season.

Feb 11, 2021 17:02

Deepak Jacob joins Dream11 parent as Group general counsel

MUMBAI: Deepak Jacob, till very recently chief regional counsel, Direct-to-Consumer & International - India, ME & SEA, The Walt Disney Company, has joined Dream Sports Group, the parent company of Dream11 and FanCode, as Group general counsel.

Feb 10, 2021 09:02

Cure.Fit acquires Fitternity; second acquisition in 2021

BENGALURU: Health and wellness platform Cure.fit Tuesday announced the acquisition of Fitternity, one of the largest fitness facilities aggregators in the country. This acquisition comes close on the heels of its acquisition of Onyx, a California based digital fitness company last month, that is expected to enhance its digital offerings in India and abroad.

Feb 09, 2021 14:02

Splunk wins multi-yr extension as McLaren Racing technology partner

LONDON: Technology data platform Splunk Inc. and McLaren Racing have announced a multi-year partnership extension which will see Splunk continue as an official McLaren Technology Partner of the McLaren Formula 1 team and McLaren Group.

Feb 08, 2021 18:02

Bally’s acquires B2B F2P game provider SportCaller

PROVIDENCE, R.I.,: Bally’s Corporation, a leading US provider of land-based gaming and interactive entertainment, Monday announced that it acquired SportCaller, one of the leading B2B free-to-play (F2P) game providers for sports betting and media companies across North America, the UK, Europe, Asia, Australia, LATAM and Africa.

Feb 08, 2021 17:02

Drones for live filming of BCCI matches: Centre issues guidelines

NEW DELHI: The Ministry of Civil Aviation (MoCA) and Directorate General of Civil Aviation (DGCA) have granted a conditional exemption to the Board of Control for Cricket in India (BCCI) for the deployment of drones for live aerial cinematography of the India Cricket season in 2021.

Subscribe to Technology