Technology

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 21, 2024 18:03
SALT LAKE CITY - TruGolf Holdings, Inc. (NASDAQ:TRUG), a prominent provider of golf simulation technology, has entered into a licensing agreement with mlSpatial, an AI and machine learning company, to utilize a co-developed AI engine for its APOGEE launch monitor, the company announced today.
Mar 19, 2024 20:03
BENGALURU: Sports tech company Game Theory has forged a strategic partnership with Credence Family Office, a leading multi-family office.  The collaboration aims to accelerate Game Theory's expansion plans to bring its multi-sport facilities and immersive training platforms to more sports enthusiasts across Bengaluru.
Mar 18, 2024 20:03
PORTO, Portugal: Football superstar Cristiano Ronaldo has announced the upcoming launch of "all-in-one" wellness app Erakulis, of which he is also the founder.  
Mar 14, 2024 18:03
Nazara Technologies, a gaming and sports media company, unveiled its ambitious strategy to earmark $100 million (Rs 830 crore) towards mergers and acquisitions (M&A) over the next 24 months.
Mar 13, 2024 20:03
SAN FRANCISCO, CA: Major League Cricket (MLC) and Cognizant announced Wednesday an agreement for the professional services company to become the first-ever title sponsor of America’s professional Twenty20 championship.
Mar 06, 2024 20:03
LONDON: Indian IT major Infosys Wednesday announced the renewal of its digital innovation partnership with the ATP Tour until 2026.  The three-year extension of the partnership will continue to draw on Infosys' deep expertise in digital technologies like Artificial Intelligence, Data Analytics, and Cloud, which will enrich the fan experience and player performance in professional tennis. 
Mar 05, 2024 19:03
LONDON: Disney Star has appointed CricViz as the network's data analysis and insights partner for the upcoming 2024 IPL and ICC Men’s T20 World Cup.
Mar 01, 2024 20:03
BENGALURU: Indian esports organization Gods Reign has announced a partnership with LG Electronics. As part of this collaboration, LG UltraGear, a leader in gaming monitors, will serve as the exclusive display partner for Gods Reign’s Counter-Strike 2 lineup.
Feb 28, 2024 20:02
For India to grow into a sporting powerhouse, it needs to develop not just state of the art infrastructure but also adopt scientific mindset, champion shooter Abhinav Bindra said on Wednesday, calling upon coaches to embrace sports science in their training methods. Bindra, India's first individual Olympic champion, was a keynote speaker at the Bharat Sports Science Conclave.
Feb 28, 2024 20:02
AUSTIN, Texas: BetterUp, the human transformation company and inventor of virtual coaching, Tuesday announced a North American supplier partnership with the Mercedes-AMG PETRONAS F1 Team.  Per an official release, "The partnership is designed to enhance the wellbeing, resilience, and readiness of every member of the Mercedes F1 Team through the human transformation and 1:1 coaching capabilities of BetterUp."