Technology

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Jan 27, 2024 17:01

IMG ARENA leverages AWS to enhance fan engagement

LONDON: IMG ARENA, a leading sports data and technology business for the betting, media and performance sectors, has selected Amazon Web Services (AWS) as its strategic cloud provider to help the company "reimagine" the sports fan experience.

Jan 22, 2024 18:01

Prisma AI partners with Jaipur Pink Panthers for 'seamless ticketing'

MUMBAI: Fusing the excitement of homegrown sports with the power of cutting-edge technology that is made in India, Prisma AI announced a partnership with the Jaipur Pink Panthers, the professional Pro-Kabaddi League team.

Jan 18, 2024 18:01

Nazara Tech raises Rs250cr; picks up stake in Kofluence

Gaming and sports media platform Nazara Technologies on Wednesday announced its board has approved a preferential share issue worth Rs 250 crore, while also picking up minority interest in social media influencer platform Kofluence Tech through a share swap deal that values the transaction at Rs 32.41 crore.

Jan 18, 2024 18:01

Supponor ups Simon Green to CEO in place of James Gambrell

Virtual advertising services and technology provider Supponor has appointed Simon Green as its new CEO, replacing James B. Gambrell, who steps down from the role to serve as a non-executive director.

Jan 16, 2024 17:01

Sportradar launches FanID for 'post-third-party cookie world'

ST. GALLEN, Switzerland: Sports technology company Sportradar Tuesday announced the launch of Sportradar FanID, a unique, end-to-end first-party marketing solution combining the first data clean room for the sports industry with the company’s proprietary marketing activation technology, to offer rightsholders and brands personalized fan engagement in a post-third-party cookie world.

Jan 15, 2024 18:01

Sachin Tendulkar, Sara Tendulkar deepfake video

Misuse of technology: Tendulkar latest victim of deepfake

Cricketing legend Sachin Tendulkar on Monday dismissed as "fake" the video in which he is seen promoting a gaming application that lures users for easy money. The video shows Tendulkar talking about the merits of the application, saying he did not know that money making has become so easy and that his own daughter uses the platform.

Jan 12, 2024 17:01

SNTV Sport Buff fan engagement solutions

SNTV partners Sport Buff for enhanced fan engagement solns

LONDON: SNTV, the world’s leading provider of sports video news and highlights, Thursday announced a partnership with next-generation fan engagement platform, Sport Buff, to create enhanced fan engagement solutions around large sports events for broadcasters and publishers.

Jan 10, 2024 17:01

DAZN names senior Amazon exec to lead global ad biz

LONDON: DAZN Group, a top sports streaming provider, has appointed Walker Jacobs as global chief revenue officer and president of DAZN US.

Jan 10, 2024 17:01

Sportz Interactive announces org rejig; eyes global growth

Sportz Interactive (SI), along with its Singapore-based parent company Sportz Solutions Global, is gearing up for international expansion in 2024 with an enhanced solution suite focused on maximising fan affinity and commercialisation for sports organisations.

Dec 07, 2023 17:12

Formula E’s GEN4 suppliers confirmed

Fresh off the back of the debut of the revolutionary GEN3, the next phase of progress and evolution of Formula E came one step closer Wednesday as the FIA confirmed the choice of suppliers for the GEN4 race car – set to debut in Season 13 of the ABB FIA Formula E World Championship in 2026/27.

Subscribe to Technology