Data Analytics

IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Apr 21, 2023 18:04

IPL 2023 vs 2022: After 19 games, no. of TV advertisers down 51%

There is reportedly a 51% decline in the number of advertisers on TV during the first 19 matches of TATA IPL 2023 as compared to IPL 2022. The first 19 matches of IPL 2023 saw 35 advertisers on television as against 72 after the same number of games in 2022, reports Best Media Info, referencing BARC India data for Week 15.

Apr 18, 2023 18:04

RCB vs CSK game sets new concurrency benchmark: JioCinema

The TATA Indian Premier League game between Royal Challengers Bangalore and Chennai Super Kings on Monday has set a new concurrency viewership record, IPL digital rights holder JioCinema has asserted.

Apr 17, 2023 16:04

53 new brands advertised in 1st 16 games of IPL 16: TAM Sports

MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 16 Advertising Report, which has analysed data from the first 16 games of this year's 16th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 15. Count of channels during IPL 16 are 25 and during IPL 15 it was 21.

Apr 13, 2023 18:04

CSK vs RR game peaks at 2.2cr concurrent viewership: JioCinema

NEW DELHI: The Chennai Super Kings vs Rajasthan Royals TATA IPL 2023 match on JioCinema clocked the highest ever concurrent viewership. JioCinema broke all previous records as the concurrent viewership touched 2.2 Crore when CSK skipper Mahendra Singh Dhoni gave a glimpse of the good old days of thrilling finishes.

Apr 13, 2023 17:04

300m+ tuned to t'cast of 1st 10 IPL 2023 games: Disney Star

MUMBAI: Disney Star, official television broadcaster of TATA IPL, registered a cumulative reach of 307 million (30.7 crore) viewers for the first ten matches of the 2023 edition of world cricket's richest annual tournament, the network announced Thursday.

Apr 12, 2023 18:04

EPL taps Oracle to provide fans with insight into player milestones

AUSTIN, Texas: The Premier League has partnered with Oracle to provide fans with interactive dashboards that illustrate the data story behind the achievements of the league's best players.

Apr 12, 2023 16:04

IMG ARENA completes acquisition of Leap Gaming

LONDON: IMG ARENA Wednesday announced it had fully acquired Leap Gaming (Leap), a provider of high-end virtual games for online, mobile and retail markets. The sports data and technology supplier first secured terms to acquire Leap back in December 2022 at a reported enterprise value of €‎14 million, after making an initial investment in the firm in 2018.

Apr 11, 2023 15:04

45 new brands advertised in 1st 7 games of IPL 16: TAM Sports

MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 16 Advertising Report, which has analysed data from the first 7 games of this year's 16th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 15. Count of channels during IPL 16 are 25 and during IPL 15 it was 20.

Apr 04, 2023 18:04

MSD sets viewership record on JioCinema in CSK win over LSG

Star power thy name is MS Dhoni! Three days after setting a viewership record on Jio Cinema - IPL's digital broadcasters - in the opening fixture of world cricket's biggest annual tournament between his Chennai Super Kings and defending champions Gujarat Titans, CSK's 'Thala' set a new one on Monday.

Apr 04, 2023 16:04

India sports industry spends up 49% in 2022: GroupM ESP study

The Indian sports industry saw a remarkable growth of 49% in 2022 over the previous year, with spends surpassing Rs 14,000 crore. Cricket, as expected, continued to dominate the market with an 85% market share, while the share of emerging sports rose from 12% to 15%. These were two key takeaways from the GroupM ESP’s "Sporting Nation Report 2023", which was released Tuesday.

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