Data Analytics

IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

May 08, 2023 18:05

CricViz opens Mumbai office; Subhayu Roy to lead India ops

MUMBAI: CricViz, which lays claim to being the world’s leading cricket data and analytics provider, has taken another step in its global expansion plan by opening an office in Mumbai and the appointment of experienced sports executive Subhayu Roy to head its India operations.

May 04, 2023 17:05

After 29 games, celeb-endorsed ads up 36% in IPL 2023: TAM Sports

MUMBAI: TAM Sports has released the First update - TAM Sports-Celebrity Endorsement Report, which has analysed data from the first 29 games of this year's 16th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 15. Count of channels during IPL 16 are 25 and during IPL 15 it was 21.

May 03, 2023 20:05

IPL on digital sets viewership, advertiser records: JioCinema

NEW DELHI: In a first, digital streaming of the TATA Indian Premier League (IPL) matches has shattered all previous records in terms of response from both advertisers and viewers, JioCinema, the official streaming partner of IPL matches, has asserted.

May 02, 2023 17:05

70 new brands, 16 new categories in 1st 35 IPL games: TAM Sports

MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 16 Advertising Report, which has analysed data from the first 35 games of this year's 16th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 15. Count of channels during IPL 16 are 25 and during IPL 15 it was 21.

Apr 28, 2023 18:04

61 new brands advertised in 1st 25 IPL games: TAM Sports

MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 16 Advertising Report, which has analysed data from the first 25 games of this year's 16th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 15. Count of channels during IPL 16 are 25 and during IPL 15 it was 21.

Apr 27, 2023 20:04

IPL 2023 TV viewership after 29 games crosses 40cr+: Disney Star

MUMBAI: The live broadcast of the first 29 matches of TATA IPL 2023 has surpassed 40 crore viewers, recording a growth of 24% in TVR compared to the last edition, TV rights holder Disney Star asserted Thursday.

Apr 26, 2023 18:04

Interactive animation ads during IPL 'more effective': Survey

NEW DELHI: iCubesWire has announced the findings of a survey the digital ad tech platform conducted on interactive animation ads displayed during the ongoing Indian Premier League. The survey was conducted among 1,017 respondents across India in April.

Apr 26, 2023 17:04

SeatGeek wins LPGA mandate as ticketing Partner in the US

NEW YORK: The Ladies Professional Golf Association has signed a multiyear deal with SeatGeek as its first-ever tour-wide ticketing partner for US-based tournaments on the LPGA Tour. The deal between the LPGA and SeatGeek will take effect on May 31 as sales begin for the 2024 Solheim Cup.

Apr 24, 2023 20:04

Sportradar opens Mumbai office, names Prasun Bhadani as India GM

Global sporting integrity solutions provider Sportradar AG has opened a new office in Mumbai, reinforcing its commitment to support the Indian sports ecosystem through its cutting-edge technological solutions and industry-leading services. The company has also appointed Prasun Bhadani as general manager to oversee its operations in India.

Apr 24, 2023 19:04

IMG Arena scores worldwide data, streaming rights for NWSL

LONDON: Sports data and technology supplier IMG Arena has secured the exclusive worldwide data and streaming rights for the National Women’s Soccer League (NWSL) and been appointed as its official integrity partner.

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