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Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly. 

Jan 13, 2020 19:01
MUMBAI: A Cars24.com advertisement featuring cricketer M S Dhoni has been found "misleading" for the false impression of instant payment to sellers, industry's self regulatory body ASCI said on Monday. The industry body has been formed to protect the interests of the consumers and has a code of conduct, which has been adopted by all its members and shares details on complaints received, a PTI report said.
Jan 09, 2020 16:01
FOSHAN, China: Manchester City has announced a new global partnership with the world's #1 consumer appliances producer, Midea.
Jan 09, 2020 15:01
MADRID: Spanish football giants Real Madrid has announced an exclusive partnership with IMG to commercialise the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium.  The multi-year deal beginning with the current 2019/20 season will also see IMG develop regional partnerships for the club in Asia and North America.
Jan 08, 2020 13:01
LONDON: Liverpool FC has confirmed that Nike will replace New Balance as its new kit manufacturer from the 2020-21 season in a five-year deal worth a reported $39.5 million per year. The announcement was awaited ever since last October when London's High Court ruled in favour of the Premier League leaders' in its legal dispute with New Balance.     
Jan 07, 2020 17:01
MUMBAI: Procam International, pioneers of distance running events in India, Tuesday announced their partnership with Bira 91, one of India’s fastest-growing beer brands, as the official "companion" for all the four world-class running events. 
Jan 04, 2020 10:01
SINGAPORE: ONE Championship, the Singapore-based martial arts organization, has announced new strategic partnerships with a number of major brands. Partner enterprises include JBL, TUMI, Redbull, Lazada, DBS Bank, Foodpanda, Hugo Boss, Harvey Norman, Secretlab, California Fitness, Kredivo, Reckitt Benckiser, and Unilever, among others.
Jan 04, 2020 08:01
MUMBAI: Procam International, organisers of the Tata Mumbai Marathon, have announced seven-time Olympic medalist, American gymnast and nine-time World Champion, Shannon Miller as the international event ambassador for the 17th edition of the World Athletics Gold Label race, to be held on 19th January.
Dec 21, 2019 17:12
MUMBAI: As Hindi film superstar Salman Khan's Dabangg 3 hit Indian screens this weekend, WWE presented "muscle-man" with a customized WWE Championship to mark the release.
Dec 12, 2019 19:12
NEW YORK: The 2020 Summer Olympics in Tokyo is still eight months away but NBCUniversal has already received more than $1 billion in national advertising commitments for the quadrennial mega event, the company said Tuesday. The network projects that it will easily surpass the record $1.2 billion it generated for the 2016 Summer Games in Rio.
Dec 12, 2019 18:12
MUMBAI: Rohit Sharma, one of the world’s premier batsmen in the modern era and a football aficionado, has joined hands with LaLiga - Spain’s top division football league as its brand ambassador in India.  He is the first non-footballer in the history of the league to have signed the dotted line with them. Rohit comes on board following a series of major initiatives by LaLiga in India since 2017.