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Agilitas acquires exclusive rights for Lotto brand in India, Oz, SA

SportzPower Team

Apr 19, 2024 20:04

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Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly.

Apr 19, 2024 19:04

'After 31 IPL games, categories, advertisers count up 59%, 38%'

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 4, which has analysed data from the first 31 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 15, 2024 20:04

PUMA ropes in fitness icon Milind Soman as running ambassador

BENGALURU: Sports brand PUMA has officially signed renowned fitness icon Milind Soman as its Running Ambassador, marking his first-ever partnership with a performance wear brand.

Apr 12, 2024 19:04

86 new brands, 37 new categories in 1st 23 IPL games: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 3, which has analysed data from the first 23 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 12, 2024 19:04

David Warner tries his hands at cinema in CRED ad

Australian cricketer David Warner, who plays for Delhi Capitals in the IPL, has put on his cinematic gloves in a new CRED spot. The ad film, created by Moonshot, shows the cricketer negotiating a film role with popular director SS Rajamouli, in exchange for discounted match tickets.

Apr 10, 2024 20:04

NBCUniversal set for new Olympics ad sales record at Paris 2024

With a little over 100 days still to go for Paris 2024, US media rights holder NBCUniversal is “on track to generate the most advertising revenue in Olympic history”.

Apr 10, 2024 20:04

PUMA launches global campaign to buttress performance pitch

PARIS: Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s positioning as the Fastest Sports Brand in the world. The campaign conveys the brand’s unique connection with speed and invites everyone - professional and everyday athletes alike - to see the game like PUMA does.

Apr 10, 2024 20:04

Coca-Cola debuts 'Everyday Greatness' global program for Paris '24

ATLANTA: The Coca-Cola Company, the longest-running partner of the Olympic Games, Tuesday unveiled “Celebrate Everyday Greatness”, its theme for Paris 2024 and its global roster of athletes for Team Coca-Cola.

Apr 09, 2024 19:04

Eveready charges 'Javelin Man' Neeraj Chopra in latest TVC

Eveready Industries India, a battery brand reinforces the teachings of its Ultima Alkaline Battery campaign, ‘Khelenge to Sikhenge’ in collaboration with its new brand ambassador Neeraj Chopra, the reigning Olympic gold medallist and World no. 1 men's javelin star. The brand is focusing on enhancing its connection with youth, recognising kids as natural scientists who thrive on experimentation and learning through play.

Apr 08, 2024 17:04

73 new brands, 36 new categories in 1st 15 IPL games: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update, which has analysed data from the first 15 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 04, 2024 19:04

Fixderma launches #HarDinSunscreen TVC with Delhi Capital squad

Skincare company Fixderma joins forces with Delhi Capitals. As a part of this collaboration the brand recently launched their #HarDinSunscreen campaign which aims to dispel common myths surrounding everyday sunscreen usage and build a daily skincare ritual around the same.

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