Sponsorship

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Jun 16, 2020 17:06

Red Bull extends long-running sponsor deals with Dorna

MADRID: Dorna Sports has announced an extension to its partnership with energy drink major Red Bull. The agreement will see Red Bull title sponsor both the 2020 Gran Premio de España and 2020 Gran Premio de Andalucía, which are set to take place at the Circuito de Jerez-Angel Nieto from the 17th to the 19th of July and the 24th to the 26th of July, respectively.

Jun 15, 2020 17:06

World Taekwondo eases financial burden on partners

SEOUL, Korea: World Taekwondo announced at the weekend that the federation was postponing the "recognition fees" owed by partners for 2020 and waiving their 2021 fees to ease financial pressures.

Jun 12, 2020 18:06

JEEP, Juventus back on the pitch with Serie A restart

TURIN: The winning partnership between the Jeep brand and Juventus is back on the pitch with the restart of Italian football. Since becoming the club’s Official Sponsor in 2012, Jeep and the Bianconeri (‘Black and Whites‘) have been on a journey of phenomenal success.

Jun 11, 2020 20:06

PUMA adds Indian footballer Samad to ambassador roster

MUMBAI: PUMA has announced the signing of India international midfielder Sahal Abdul Samad as a global brand ambassador. The Kerala Blasters playmaker joins India captain Sunil Chhetri and goalkeeper Gurpreet Singh Sandhu as the Indian footballers representing the German sportswear major.

Jun 08, 2020 19:06

Sevilla FC announces Valvoline as global partner

LEXINGTON, Ky.: Valvoline Inc., a leading worldwide supplier of premium branded lubricants and automotive services, and professional European football club Sevilla FC Monday announced a new long-term partnership in which one of the most recognized and respected brands in the global automotive lubricant industry will team up with one of the fastest-growing clubs in world football.

Jun 08, 2020 18:06

HQ BET becomes Lazio’s Asian betting partner

ROME: SS Lazio has annouced HQ BET as the Lega Serie A club's official Asian betting partner, signing an agreement that will run until 2022. In the context of international commercial development, this is a great opportunity for both parties involved. HQ BET is a leader in the betting and entertainment industry in the Pacific-Asian market.

Jun 03, 2020 19:06

Liverpool FC teams up with education major Pearson

LIVERPOOL FC HAS PARTNERED with leading global education company Pearson to offer international sports industry qualifications designed to provide pathways to careers in sport, fitness and physical activity for young people and adults.

Jun 02, 2020 17:06

New Balance stays Liverpool kit partner for 2 more months

LONDON: Premier League leaders Liverpool FC confirmed Monday that New Balance will continue as the club's official kit supplier until July 31. "It has been mutually agreed with New Balance, the club and incoming kit supplier Nike that the deal, which was due to come to an end on May 31, will be extended due to the Premier League being suspended as a result of COVID-19," a club statement reads.

Jun 01, 2020 14:06

Vijender extends brand ambassador assn with Baazi Games

MUMBAI: Baazi Games has extended and modified the brand ambassador role Indian professional boxer Vijender Singh has with the gaming platform. Vijender, who has been associated with Baazi Games since 2018 as brand ambassador of PokerBaazi.com, has now been named the first-ever brand ambassador of sister site RummyBaazi.com.

May 28, 2020 19:05

Nodwin teams with Airtel for India esports tour

NEW DELHI: Bharti Airtel and esports company Nodwin Gaming Thursday announced a partnership to further grow esports in India.

Subscribe to Sponsorship