Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Feb 29, 2020 17:02
MUMBAI: Flickstree, an artificial intelligence-powered video publisher network, has raised $3 million in a Series A round led by Samsung Venture Investment.  LionRock Capital, Accretio Investments, Venture Catalysts, angel investor LD Sharma and SOSV were among the others who also participated in the round, entrepreneur.com reports.
Feb 28, 2020 16:02
NEW YORK – The National Basketball Association (NBA) and New Balance Athletics, Inc. (New Balance) Thursday announced a new multi-year agreement that will make the global athletic brand an official marketing partner of the NBA. Financial terms were not disclosed.
Feb 28, 2020 16:02
KUALA LUMPUR: BWF has partnered with Stay22, the map-based solution that aims to revolutionise event travel. This aligns with the badminton world body's mission to help fans find accommodation options near tournament venues. Stay22 is BWF’s first Official Travel Solutions Partner.
Feb 27, 2020 20:02
MUMBAI: The upcoming 'Road Safety World Series' - a cricket league featuring legends who have retired from international cricket - is all set to kick off here from March 7, with the final on March 22. 
Feb 27, 2020 19:02
MUMBAI: Fantasy sports platform Dream11 has partnered with the European Cricket Network (ECN) to become the ‘Official Fantasy Game’ for the European Cricket Series (ECS) and European Cricket League (ECL) tournaments. 
Feb 26, 2020 16:02
LYON, France: With a little under 500 days to go till the start of UEFA Women’s EURO 2021, which will be held in England, Swiss watch brand Hublot has announced a deal that will see them become an official partner of the tournament and of all UEFA women’s football competitions.
Feb 26, 2020 16:02
ENGLEWOOD CLIFFS, N.J.: Korean consumer electronics giant LG has signed a three-year sponsorship agreement with the world's top-ranked female golfer, South Korea's Jin-young Ko.  As part of the arrangement, Ko has been named an official brand ambassador for LG SIGNATURE and will be wearing the ultra-premium brand's logo in future tournaments.
Feb 22, 2020 11:02
MANCHESTER: Premier League club Manchester United has entered into a global partnership with Mondelēz International, whose world renowned brands include Cadbury, Oreo, Toblerone, Milka and belVita. As part of the agreement, the two organisations will create dual-branded products as well as interactive campaigns for the club's global fan base.
Feb 21, 2020 19:02
BEIJING: Infront, a Wanda Sports Group company, will continue as the exclusive marketing partner of the International Biathlon Union (IBU) after extending its partnership by eight years, to the 2029/30 season.  The current agreement was due to end after the 2021/22 season.
Feb 21, 2020 18:02
LONDON: DAZN Media, the advertising division of sports streaming platform DAZN Group, has launched a new Global Football Package to centralise its football sponsorship offering to brands and take on traditional sports sponsors.